CFNP-IgnoreSocialMedia

Ignore Social Media Seattle Nonprofit Leadership Series

You should IGNORE Social Media because: 1

demographic on FB: 50+ Pew Research Center 8/27/10 Fastest growing 4

You should IGNORE Social Media because: 7

1 # Boring You're too 8

Will it Blend video: http://www.youtube.com/watch?v=aM94aorYVS4 9

2 # Broken You're too 10

Chronicle of Philanthropy 11/08 Major Donor Sadness 57.7% Stopped giving because they weren't connected. 11

Chronicle of Philanthropy 11/08 Major Donor Sadness 80% of wealthy donors did not believe they had a major impact. 12

3 # Busy You're too 14

4 # Controlling You're too 17

Never: 20

Think Never: BIG 21

Think Always: small. 22

2 reasons for Social Media 23

Donors Recipients 24

Focus on Why. 25

It's all about Relationships 26

Donors 27

Donors Connect Community with a 28

Donors Engage Cause with the 29

Donors Participate Solution in the 30

What you should do: 31

Become a What you should do: Thought Leader 32

Focus on What you should do: few not many 33

Find your What you should do: Groupies 34

Weave everything What you should do: together. 35

Steve Thomas Email: st@oneicity.com Blog: www.oneicity.com/blog Facebook: www.facebook.com/oneicity Twitter: www.twitter.com/oneicity LinkedIn: www.linkedin.com/in/SteveThomas1

Recommended Reading List
“ Backchannel: How Audiences are Using Twitter and Social Media and Changing Presentations Forever” Cliff Atkinson, 2009
“ The Back of the Napkin: Solving Problems and Selling Ideas with Pictures” Dan Roam, 2009
“ Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant” W. Chan Kim and Renee Mauborgne, 2005
“ Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web” Brian Solis, 2010
“ Facebook Marketing : An Hour a Day” Chris Treadaway and Mari Smith, 2010
“ Good to Great : Why Some Companies Make the Leap... and Others Don’t” Jim Collins, 2001
“ Linchpin: Are You Indispensible?” Seth Godin, 2010
“ Made to Stick: Why Some Ideas Survive and Others Die” Chip Heath, 2007
“ The Networked Nonprofit : Connecting with Social Media to Drive Change” Beth Kanter and Allison H. Fine, 2010
“ The Nonprofit Marketing Guide : High-Impact, Low-Cost Ways to Build Support for Your Good Cause” Kivi Leroux Miller 2010
“ Socialnomics: How Social Media Transforms the Way We Live and Do Business” Erik Qualman, 2009
“ Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust” Chris Brogan and Julien Smith, 2009
“ World Wide Rave: Creating Triggers that Get Millions of People and Spread Your Ideas and Share Your Stories” David Meerman Scott, 2009
39

Recommended Blog List
Oneicity: Income Solutions for Nonprofits, Authors: Steve Thomas and Kris Hoots, http://www.oneicity.com/blog
Beth’s Blog: How Networked Nonprofits Are Using Social Media to Power Change, Author: Beth Kanter, http://www.bethkanter.org
Chris Brogan: Community and Social Media, Author: Chris Brogan, http://www.chrisbrogan.com
Future Fundraising Now: How to do fundraising right, starting now, Authors: Jeff Brooks, http://www.futurefundraisingnow.com
Idealware: Helping Nonprofits Make Smart Software Decisions, Author: Laura S. Quinn, http://www.idealware.org/blog
Nonprofits Tech 2.0: A Social Media Guide for Nonprofits, Author: Heather Mansfield, http://nonprofitorgs.wordpress.com
NTEN: Nonprofit Technology Network, Author: Holly Ross, http://www.nten.org/blog
The Monday Morning Memo: Tips and Techniques to Grow Your Business, Author: Roy H. Williams, http://www.mondaymorningmemo.com
Seth’s Blog, Author: Seth Godin, http://sethgodin.typepad.com/
Social Media Examiner: Your Guide to the Social Media Jungle, Author: Mike Stelzner, http://socialmediaexaminer.com
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Nonprofits to Watch
Future Fundraising Now: How to do fundraising right, starting now, Authors: Jeff Brooks, http://www.futurefundraisingnow.com
Idealware: Helping Nonprofits Make Smart Software Decisions, Author: Laura S. Quinn, http://www.idealware.org
Nonprofits Tech 2.0: A Social Media Guide for Nonprofits, Author: Heather Mansfield, http://nonprofitorgs.wordpress.com
NTEN: Nonprofit Technology Network, Author: Holly Ross, http://www.nten.org
41

Photo Credits Photos used as per Creative Commons Attribution 3.0 US license Slide 6 and 7: http://www.flickr.com/walkadog/3560856061 Slide 24: http://www.flickr.com/photos/29071316@N06/3470399603/ Slides 28-31: http://www.flickr.com/digomoraes/716138129/ 42

CFNP-IgnoreSocialMedia

by Oneicity

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