Ignore  Social Media Seattle Nonprofit Leadership Series
You should IGNORE Social Media because: 1
2
 
demographic on FB: 50+ Pew Research Center 8/27/10 Fastest growing 4
5
6
You should IGNORE Social Media because: 7
1 # Boring You're too 8
Will it Blend video: http://www.youtube.com/watch?v=aM94aorYVS4 9
2 # Broken You're too 10
Chronicle of Philanthropy 11/08 Major Donor Sadness 57.7% Stopped giving because they weren't connected. 11
Chronicle of Philanthropy 11/08 Major Donor Sadness 80% of wealthy donors did not believe they had a major impact. 12
13
3 # Busy You're too 14
15
 
4 # Controlling You're too 17
18
19
Never: 20
Think Never: BIG 21
Think Always: small. 22
2 reasons for Social Media 23
Donors Recipients 24
Focus  on Why. 25
It's all about Relationships 26
Donors 27
Donors Connect Community with a 28
Donors Engage Cause with the 29
Donors Participate Solution in the 30
What  you  should do: 31
Become a What you should do: Thought Leader 32
Focus on What you should do: few not many 33
Find  your What you should do: Groupies 34
Weave  everything What you should do: together. 35
36
37
Steve Thomas Email: st@oneicity.com Blog: www.oneicity.com/blog Facebook: www.facebook.com/oneicity Twitter: www.twitter.c...
Recommended Reading List <ul><li>“ Backchannel:  How Audiences are Using Twitter and Social Media and Changing Presentatio...
Recommended Blog List <ul><li>Oneicity:  Income Solutions for Nonprofits, Authors: Steve Thomas and Kris Hoots,  http://ww...
Nonprofits to Watch <ul><li>Future Fundraising Now:  How to do fundraising right, starting now, Authors: Jeff Brooks,  htt...
Photo Credits Photos used as per Creative Commons Attribution 3.0 US license  Slide 6 and 7:  http://www.flickr.com/walkad...
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CFNP-IgnoreSocialMedia

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  • 2 billion videos each day
  • Donors are not content to sit on the sidelines. Not content to send a check when an org asks…they need more.
  • CFNP-IgnoreSocialMedia

    1. 1. Ignore Social Media Seattle Nonprofit Leadership Series
    2. 2. You should IGNORE Social Media because: 1
    3. 3. 2
    4. 5. demographic on FB: 50+ Pew Research Center 8/27/10 Fastest growing 4
    5. 6. 5
    6. 7. 6
    7. 8. You should IGNORE Social Media because: 7
    8. 9. 1 # Boring You're too 8
    9. 10. Will it Blend video: http://www.youtube.com/watch?v=aM94aorYVS4 9
    10. 11. 2 # Broken You're too 10
    11. 12. Chronicle of Philanthropy 11/08 Major Donor Sadness 57.7% Stopped giving because they weren't connected. 11
    12. 13. Chronicle of Philanthropy 11/08 Major Donor Sadness 80% of wealthy donors did not believe they had a major impact. 12
    13. 14. 13
    14. 15. 3 # Busy You're too 14
    15. 16. 15
    16. 18. 4 # Controlling You're too 17
    17. 19. 18
    18. 20. 19
    19. 21. Never: 20
    20. 22. Think Never: BIG 21
    21. 23. Think Always: small. 22
    22. 24. 2 reasons for Social Media 23
    23. 25. Donors Recipients 24
    24. 26. Focus on Why. 25
    25. 27. It's all about Relationships 26
    26. 28. Donors 27
    27. 29. Donors Connect Community with a 28
    28. 30. Donors Engage Cause with the 29
    29. 31. Donors Participate Solution in the 30
    30. 32. What you should do: 31
    31. 33. Become a What you should do: Thought Leader 32
    32. 34. Focus on What you should do: few not many 33
    33. 35. Find your What you should do: Groupies 34
    34. 36. Weave everything What you should do: together. 35
    35. 37. 36
    36. 38. 37
    37. 39. Steve Thomas Email: st@oneicity.com Blog: www.oneicity.com/blog Facebook: www.facebook.com/oneicity Twitter: www.twitter.com/oneicity LinkedIn: www.linkedin.com/in/SteveThomas1
    38. 40. Recommended Reading List <ul><li>“ Backchannel: How Audiences are Using Twitter and Social Media and Changing Presentations Forever” Cliff Atkinson, 2009 </li></ul><ul><li>“ The Back of the Napkin: Solving Problems and Selling Ideas with Pictures” Dan Roam, 2009 </li></ul><ul><li>“ Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant” W. Chan Kim and Renee Mauborgne, 2005 </li></ul><ul><li>“ Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web” Brian Solis, 2010 </li></ul><ul><li>“ Facebook Marketing : An Hour a Day” Chris Treadaway and Mari Smith, 2010 </li></ul><ul><li>“ Good to Great : Why Some Companies Make the Leap... and Others Don’t” Jim Collins, 2001 </li></ul><ul><li>“ Linchpin: Are You Indispensible?” Seth Godin, 2010 </li></ul><ul><li>“ Made to Stick: Why Some Ideas Survive and Others Die” Chip Heath, 2007 </li></ul><ul><li>“ The Networked Nonprofit : Connecting with Social Media to Drive Change” Beth Kanter and Allison H. Fine, 2010 </li></ul><ul><li>“ The Nonprofit Marketing Guide : High-Impact, Low-Cost Ways to Build Support for Your Good Cause” Kivi Leroux Miller 2010 </li></ul><ul><li>“ Socialnomics: How Social Media Transforms the Way We Live and Do Business” Erik Qualman, 2009 </li></ul><ul><li>“ Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust” Chris Brogan and Julien Smith, 2009 </li></ul><ul><li>“ World Wide Rave: Creating Triggers that Get Millions of People and Spread Your Ideas and Share Your Stories” David Meerman Scott, 2009 </li></ul>39
    39. 41. Recommended Blog List <ul><li>Oneicity: Income Solutions for Nonprofits, Authors: Steve Thomas and Kris Hoots, http://www.oneicity.com/blog </li></ul><ul><li>Beth’s Blog: How Networked Nonprofits Are Using Social Media to Power Change, Author: Beth Kanter, http://www.bethkanter.org </li></ul><ul><li>Chris Brogan: Community and Social Media, Author: Chris Brogan, http://www.chrisbrogan.com </li></ul><ul><li>Future Fundraising Now: How to do fundraising right, starting now, Authors: Jeff Brooks, http://www.futurefundraisingnow.com </li></ul><ul><li>Idealware: Helping Nonprofits Make Smart Software Decisions, Author: Laura S. Quinn, http://www.idealware.org/blog </li></ul><ul><li>Nonprofits Tech 2.0: A Social Media Guide for Nonprofits, Author: Heather Mansfield, http://nonprofitorgs.wordpress.com </li></ul><ul><li>NTEN: Nonprofit Technology Network, Author: Holly Ross, http://www.nten.org/blog </li></ul><ul><li>The Monday Morning Memo: Tips and Techniques to Grow Your Business, Author: Roy H. Williams, http://www.mondaymorningmemo.com </li></ul><ul><li>Seth’s Blog, Author: Seth Godin, http://sethgodin.typepad.com/ </li></ul><ul><li>Social Media Examiner: Your Guide to the Social Media Jungle, Author: Mike Stelzner, http://socialmediaexaminer.com </li></ul>40
    40. 42. Nonprofits to Watch <ul><li>Future Fundraising Now: How to do fundraising right, starting now, Authors: Jeff Brooks, http://www.futurefundraisingnow.com </li></ul><ul><li>Idealware: Helping Nonprofits Make Smart Software Decisions, Author: Laura S. Quinn, http://www.idealware.org </li></ul><ul><li>Nonprofits Tech 2.0: A Social Media Guide for Nonprofits, Author: Heather Mansfield, http://nonprofitorgs.wordpress.com </li></ul><ul><li>NTEN: Nonprofit Technology Network, Author: Holly Ross, http://www.nten.org </li></ul>41
    41. 43. Photo Credits Photos used as per Creative Commons Attribution 3.0 US license Slide 6 and 7: http://www.flickr.com/walkadog/3560856061 Slide 24: http://www.flickr.com/photos/29071316@N06/3470399603/ Slides 28-31: http://www.flickr.com/digomoraes/716138129/ 42
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