You Suck at Social Media
Bob Hazlett
BarCamp Memphis

What cha’ talkin’ ‘bout?
Companies that do it bad
Companies that do it good
How not to suck

Hi, My name is Bob
Online Marketing
Internet Advertising
Social Media

What I believe
Darwin’s law
In the power of new media
and the community
Heart and Passion >
Strategy
We can all do great things

About Me

About Me

About Me

Get to the Suckage already

Conversations happen
Iams Pet Food
Animal cruelty & PETA
Conversations happen
if you listen or not
Admit mistakes & fix
them
Participate/respond
and become part of
conversation
Call on your community

I am da’ Furminator
4 positive customer
reviews
YouTube, Discussion
boards
Let the customers
evangelize in ways they
want
Give them the tools
Google peaking beyond
walled gardens

Twitter taste in my mouth
/BankofAmerica - Parked
/WindowsXP - Hijacked
/McDonalds - Parked
/BritishAirways - Abandoned

Your twitter feels so good
/Zappos /Comcast /DellOutlet
Marketing & PR
• exclusive offers & coupons
• happenings in your industry
• promote their interests
Customer Service
• individual attention

Social Net(doesn’t)work
380 fans/5 mon.
No conversation
One big ad
Integrate bands
into page
• videos
• show how to edit
Trick out ultimate
computer
http://www.new.facebook.com/pages/Intel-studio/12110436949?ref=ts

Social Networks
BMW 1 Series
9000 / 7 days
Personalized
High Involvement
Widget ads
Single message
across multiple
channels

Pizza Hut Facebook Application

FedEx Launch Application
Add attachments to messages
Build off current functionality, but kept to core brand
100k installs in 48 hrs, 50% coming back 10x

Bad Blogs
Wal-Mart Across
America
Formed to counter
criticism from
unions
Never a sad face
Staged whole event
http://www.businessweek.com/bwdaily/dnflash/content/oct2006/db20061009_579137.htm

Good Corporate Blogs
Be genuine
It’s not just about you
• see CafePress blog
Provide value
Peak behind the curtain
• see 37Signals blog
Don’t be too serious
• see DreamHost blog

You blogger pitch like a girl
Show you know who they are
Highlight the benefits
Community first
Get to the point

SMS & Mobile
RedBox
• Free Weekly Rental w/signup
• Flipped low-involvement task
Meijer
• Gas alerts
• Top-of-mind

SMS Guidelines
Make it easy
Offer something unique and exclusive
Multiple entry points (text, web)
NO unsolicited messages, opt-in
MMAGlobal.com

Bitter Beer Video

Martell does it well
Martell Home Builders
Create an experience
Defined audience,
developed strategies & tools
http://www.youtube.com/watch?v=T_L4Pq0u9QQ

Social Media Guidelines

Listen before you act

Be Transparent

Engage customers

Build an experience

Make it Exclusive

Solve a problem

Be Human

Thought Leaders

Get more info

Get more info

Get more info

Skip to this slide in case of boring
Participate
Provide Value
Do it on their terms
Be human
Create an Experience
Don’t Suck

Thank you
Download this presentation at
OneHalfAmazing.com