5 Must Haves for Developing Corporate Social Media Strategy

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5 Must Haves for Developing Corporate Social Strategy Bob Hazlett OneHalfAmazing.com Saturday, March 7, 2009
Let’s C(h)at About me / Answering tough questions 5 must have strategies / Hug it out Saturday, March 7, 2009
Before strategy, answer some questions Saturday, March 7, 2009
Know thy audience Saturday, March 7, 2009
What’s your story? Saturday, March 7, 2009
Prepare for negativity Saturday, March 7, 2009
Measure Success Saturday, March 7, 2009
Whose job is it? Saturday, March 7, 2009
Strategy ¬ Tactics Saturday, March 7, 2009
Saturday, March 7, 2009
Must know where you’re going 1 Saturday, March 7, 2009
Must engage in conversation 2 Saturday, March 7, 2009
Must monitor your brand 3 Saturday, March 7, 2009
Must ﬁlter the 4 noise Saturday, March 7, 2009
Must optimize ofﬂine and online 5 Saturday, March 7, 2009
Wow, that was a lot! Saturday, March 7, 2009
Cheat Sheet • Hard Questions • Map • Engage • Monitor • Filter • Optimize Saturday, March 7, 2009
Let’s Chat Do you currently have a social strategy? What speed bumps are/got in your way? What did you learn? How are you moving (planning) forward? Saturday, March 7, 2009