5 Must Haves for Developing Corporate Social Media Strategy

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    5 Must Haves for Developing Corporate Social Media Strategy - Presentation Transcript

    1. 5 Must Haves for Developing Corporate Social Strategy Bob Hazlett OneHalfAmazing.com Saturday, March 7, 2009
    2. Let’s C(h)at About me / Answering tough questions 5 must have strategies / Hug it out Saturday, March 7, 2009
    3. Before strategy, answer some questions Saturday, March 7, 2009
    4. Know thy audience Saturday, March 7, 2009
    5. What’s your story? Saturday, March 7, 2009
    6. Prepare for negativity Saturday, March 7, 2009
    7. Measure Success Saturday, March 7, 2009
    8. Whose job is it? Saturday, March 7, 2009
    9. Strategy ¬ Tactics Saturday, March 7, 2009
    10. Saturday, March 7, 2009
    11. Must know where you’re going 1 Saturday, March 7, 2009
    12. Must engage in conversation 2 Saturday, March 7, 2009
    13. Must monitor your brand 3 Saturday, March 7, 2009
    14. Must filter the 4 noise Saturday, March 7, 2009
    15. Must optimize offline and online 5 Saturday, March 7, 2009
    16. Wow, that was a lot! Saturday, March 7, 2009
    17. Cheat Sheet • Hard Questions • Map • Engage • Monitor • Filter • Optimize Saturday, March 7, 2009
    18. Let’s Chat Do you currently have a social strategy? What speed bumps are/got in your way? What did you learn? How are you moving (planning) forward? Saturday, March 7, 2009

    + Bob HazlettBob Hazlett, 8 months ago

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