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  • 1. Web 2 Connect 2011 Paris – October, 21 st By Emilie Nicolas
  • 2. W2Connect: what is it? - Web 2 Connect is a French web event gathering Internet and Mobile lovers. - It is also the opportunity to create partnerships and/or win over new clients for your digital-oriented business.
  • 3. Theme Leaders Hotels Should Know About… CEO @Sindup "Watching at 360° - From Social Web to Press and Multimedia contents monitoring.” [email_address] "Optimizing traffic coming from Facebook using Social Graph / Open Graph"
  • 4. Mickael Réault -
    • Sindup is a "watching tool" enabling users to boost their e-reputation development and to reduce the time devoted to information search.
    • Sindup sorts out information displayed on the following websites:
    • Google alerts
    • Pickanews
    • Societe.com
    • Website watcher/ ChangeDetection.com
    • Twilent
    • Boardtracker
    • Workit
    • Yahoo Pipe
    • Google reader, etc…
  • 5. Why hotels should use SindUp?
    • To keep posted about the latest trends in Online, Social Media and Mobile Marketing
    • To closely follow what is being done in the hospitality market
    • To gain time when collecting information
    • To keep improving the online reputation
  • 6. Emeric Ernoult – Affinitiz / AgoraPulse Affinitiz is a community agency and platform enabling users to create their own social network, around a common interest. Affinitz developed AgoraPulse , a platform conceived to help companies manage customer relationship and optimize traffic coming from Facebook. At w2c2011, Emeric Ernoult introduced Facebook Open Graph and the advantages of this tool for digital marketing campaigns. Emeric Ernoult also explained the basics of Open Graph so that companies can improve conversion on their Facebook Fan Page. Good example: http://www.facebook.com/Ticketmaster Emeric Ernoult highlighted the importance of pictures on websites by mentioning that “the impact of pictures can gather up to 60 – 70% of total click number.” http://affinitiz.com/ http://www.agorapulse.com/
  • 7. Why hotels should use Facebook Open Graph?
    • To improve conversion on their Facebook Page
    • To create a Facebook-friendly website
    • To get noticed on Search Engines
    Get the basics of Open Graph http://www.netmagazine.com/tutorials/optimise-your-website-facebook http://info.gigya.com/rs/gigya/images/OpenGraphToday.pdf