To beindexed, youronline contentstrategy must beoptimized
The Online CustomerExperience starts onGoogle SearchEngine
Your websiteshould fosterDISCOVERY…….through visualand inspirationalcontent
The content of yourwebsite has to beInformational, Educational, andCustomer OrientedTurn digital butdon’t neglectthe HumanFactor !
Add VALUE through the use of SOCIAL MEDIA
Write blog posts togenerate Fresh and OwnCreated ContentTell Google yourbusiness is still running !
Convey your Brand’s Personality !
Web users should rapidly get the “Spirit” of your brandconveyed through Relevant Content & Eye-Catching Design !
Create Social Buzz !Seize theOPPORTUNITY toshare ENGAGINGand RELEVANTcontent with yourfollowersTweeted out the day after 2013Super Bowl. It refers to the poweroutage that occurred during thegame.
BeInspirationalYou can increase Online Visibilityif you succeed inattracting & keepingthe Online Consumer’s AttentionJust like
The Online Customer Behavior is driven by EMOTIONKeepinMind
The Wow Factor !INTERACTIVITY drivesCURIOSITY, and invitescustomers toDISCOVERY
Storytelling generatesCUSTOMER ENGAGEMENT !
CONTENT. S T R A T E G Y“Social is SEO & Content is Social”CONTENTOPTIMIZATIONOwn Created Content+ Curated ContentContent should be:- Informational- Inspirational- Educational1-2- Optimized Content- Keywords- Links/Backlinks- Tags- Optimized Urls- Visuals Photos/ Videos/ Pictures- Relevant Text3-Multi-Sharing+ Engagement4- Measurements- Mentions- Engagement :Sharing, Comments, Likes- New users + Demographics +Location- How users have been reached -Organic / Viral / Paid
By Emilie Alba@emilie_alba@futuremkrsMarket My RoomFuture MakersKeep Learning…