User Experience for SEO

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User Experience for SEO

  1. 1. Give users what they want,Google will give you what you want !By Emilie Alba - @emilie_albaMay 2013- User Experience for Search Engine Optimization -
  2. 2. “ContentOptimization forOnline Visibility?”Explanation
  3. 3. Think Google !
  4. 4. To beindexed, youronline contentstrategy must beoptimized
  5. 5. The Online CustomerExperience starts onGoogle SearchEngine
  6. 6. Your websiteshould fosterDISCOVERY…….through visualand inspirationalcontent
  7. 7. The content of yourwebsite has to beInformational, Educational, andCustomer OrientedTurn digital butdon’t neglectthe HumanFactor !
  8. 8. Add VALUE through the use of SOCIAL MEDIA
  9. 9. Write blog posts togenerate Fresh and OwnCreated ContentTell Google yourbusiness is still running !
  10. 10. Convey your Brand’s Personality !
  11. 11. Web users should rapidly get the “Spirit” of your brandconveyed through Relevant Content & Eye-Catching Design !
  12. 12. Create Social Buzz !Seize theOPPORTUNITY toshare ENGAGINGand RELEVANTcontent with yourfollowersTweeted out the day after 2013Super Bowl. It refers to the poweroutage that occurred during thegame.
  13. 13. BeInspirationalYou can increase Online Visibilityif you succeed inattracting & keepingthe Online Consumer’s AttentionJust like
  14. 14. The Online Customer Behavior is driven by EMOTIONKeepinMind
  15. 15. The Wow Factor !INTERACTIVITY drivesCURIOSITY, and invitescustomers toDISCOVERY
  16. 16. 1234
  17. 17. Storytelling generatesCUSTOMER ENGAGEMENT !
  18. 18. CONTENT. S T R A T E G Y“Social is SEO & Content is Social”CONTENTOPTIMIZATIONOwn Created Content+ Curated ContentContent should be:- Informational- Inspirational- Educational1-2- Optimized Content- Keywords- Links/Backlinks- Tags- Optimized Urls- Visuals Photos/ Videos/ Pictures- Relevant Text3-Multi-Sharing+ Engagement4- Measurements- Mentions- Engagement :Sharing, Comments, Likes- New users + Demographics +Location- How users have been reached -Organic / Viral / Paid
  19. 19. By Emilie Alba@emilie_alba@futuremkrsMarket My RoomFuture MakersKeep Learning…
  20. 20. Sourceshttp://www.dvice.com/archives/2011/10/video-of-the-da-14.phphttp://www.youtube.com/watch?feature=player_embedded&v=LerdMmWjU_Ehttp://orchology.com/post/10131551286/how-to-create-compelling-brand-experiences

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