User Experience for SEO

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  • 1. Give users what they want,Google will give you what you want !By Emilie Alba - @emilie_albaMay 2013- User Experience for Search Engine Optimization -
  • 2. “ContentOptimization forOnline Visibility?”Explanation
  • 3. Think Google !
  • 4. To beindexed, youronline contentstrategy must beoptimized
  • 5. The Online CustomerExperience starts onGoogle SearchEngine
  • 6. Your websiteshould fosterDISCOVERY…….through visualand inspirationalcontent
  • 7. The content of yourwebsite has to beInformational, Educational, andCustomer OrientedTurn digital butdon’t neglectthe HumanFactor !
  • 8. Add VALUE through the use of SOCIAL MEDIA
  • 9. Write blog posts togenerate Fresh and OwnCreated ContentTell Google yourbusiness is still running !
  • 10. Convey your Brand’s Personality !
  • 11. Web users should rapidly get the “Spirit” of your brandconveyed through Relevant Content & Eye-Catching Design !
  • 12. Create Social Buzz !Seize theOPPORTUNITY toshare ENGAGINGand RELEVANTcontent with yourfollowersTweeted out the day after 2013Super Bowl. It refers to the poweroutage that occurred during thegame.
  • 13. BeInspirationalYou can increase Online Visibilityif you succeed inattracting & keepingthe Online Consumer’s AttentionJust like
  • 14. The Online Customer Behavior is driven by EMOTIONKeepinMind
  • 15. The Wow Factor !INTERACTIVITY drivesCURIOSITY, and invitescustomers toDISCOVERY
  • 16. 1234
  • 17. Storytelling generatesCUSTOMER ENGAGEMENT !
  • 18. CONTENT. S T R A T E G Y“Social is SEO & Content is Social”CONTENTOPTIMIZATIONOwn Created Content+ Curated ContentContent should be:- Informational- Inspirational- Educational1-2- Optimized Content- Keywords- Links/Backlinks- Tags- Optimized Urls- Visuals Photos/ Videos/ Pictures- Relevant Text3-Multi-Sharing+ Engagement4- Measurements- Mentions- Engagement :Sharing, Comments, Likes- New users + Demographics +Location- How users have been reached -Organic / Viral / Paid
  • 19. By Emilie Alba@emilie_alba@futuremkrsMarket My RoomFuture MakersKeep Learning…
  • 20. Sourceshttp://www.dvice.com/archives/2011/10/video-of-the-da-14.phphttp://www.youtube.com/watch?feature=player_embedded&v=LerdMmWjU_Ehttp://orchology.com/post/10131551286/how-to-create-compelling-brand-experiences