Google + Page - Tips “ From Josh Constine, technology journalist at TechCrunch”
PAGE SET UP - “Google + Page” is a bit of a mess now, though, as every existing Page features a “Create a Google+ Page” link that abruptly roadblocks some users with a notice that they can’t actually do that yet. - Google+ Pages lack custom vanity URLs, though you can assume that’s coming.
FOLLOWING AND PUBLISHING
Direct Connect : lets users add a Page to their circles by searching +[brand name] on Google. Direct Connect also builds on Google’s dominance in search.
Businesses can create their own circles which can then be selected as the audience of a post. Currently Google creates “VIPs”, “Customers”, and “Team members” circles that admins can populate.
There appears to be no sign of analytics for Google+ Page admins. Being able measure engagement with posts and Page growth is critical to brands justifying allocation of resources to Google+, so it will need its own version of Facebook Page Insights at some point.
Pages use host applications to create landing pages that encourage Likes, sign-up forms for email and mobile marketing, contests and sweepstakes, games, and ecommerce storefronts.
To create these apps, Page admins have to find solutions from third-party developers, and in some cases have to license Page management platforms to offer the apps they want.
In the future, Google has a chance to make Page applications more accessible to all businesses by creating official templates that can be customized with the images, copy, and functionality desired by brands…This would also allow Google+ to offer Page apps without first having to create a robust set of APIs to support them…