Google hotels classification

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  • 1. How  Google  classifies  hotels  on   Google  Address   English  transla,on  of  extracts  from  the  French  ar,cle  " Comment  Google  classe  les  hotels  sur  Google  adresse"   By  Emilie  Alba   February,  24th  2012  
  • 2. Some  Facts  •  Hotels  are  some9mes  ranked  illogically.  •  Hotels  some9mes  disappear  from  the  hotel   list  suggested  by  Google.  
  • 3. Explana:on  •  Google  works  on  the  principle  that  If  I  request   “Hotel  Nantes”  (Nantes  being  a  French  town),   to  be  relevant,  all  the  hotels  in  Nantes  town   center  have  to  be  listed.  
  • 4. Google  Theory  •  Google  displays,  among  the  correctly  enquired   hotels  from  its  database,  hotels  in  the  town   center.  •  Google  ranks  in  priority  the  hotels  with  the   highest  number  of  comments/reviews.  
  • 5. The  issue  •  Some  hotels  in  the  town  center  are  beNer   listed  than  other  hotels  with  more  reviews…   how  is  it  possible?  
  • 6. The  reason  •  What  Google  determines  as  town  center  is  not   necessarily  what  hoteliers  consider  as  town   center.  The  following  pictures  from  Google  Finder  show  what  Google  considers  as  town  center.  When  people  type  the  name  of  a  town,  Google  highlights  the  town  center  area.  The  hotels  listed  out  of  this  area  won’t  be  ranked  among  the  firsts  in  Google  Address.  
  • 7. Saint-­‐malo  
  • 8. Nantes  
  • 9. Brest  
  • 10. Bordeaux