DD-IQ

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  • 1. DD-IQ for MBA Digital Marketing Classes - February 2012 -
  • 2. DD-IQ The DDIQ (Digital Development IQ), helps you to identify the strong and weak points in your web marketing strategy . Once you take out the points to improve, you will be able to create the best strategy for your company or professional reputation.
  • 3. My DD-IQ Web Page basics : - Add links, resize image - Upload, share, create docs. Advanced : - Use of photoshop Basics : - Facebook, Twitter, YouTube, Flickr, G+, ... - Share posts, upload photos, add widgets,… Advanced : - Create contests, sweepstakes Basics : - Competition analysis, research, benchmarketing… - Manage the technical problems on platforms, on visibility… Advanced : - SEO, SEM, SMO, Basics: - Search, upload, test apps Advanced: - Use in online contests (Instagram) - Mobile optimized sites (HTML5), Iphone, Android, Ipad.
  • 4. Tasks organization