Airbnb - a fully optimized web user experience
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Airbnb - a fully optimized web user experience

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    Airbnb - a fully optimized web user experience Airbnb - a fully optimized web user experience Presentation Transcript

    • AirbnbA Fully Optimized Web User Experience Hoteliers, follow the example… AirBnB has adapted the powerful features used by online lodging providers to its products & services By Emilie Alba October 13, 2012
    • 1- A Search System Similar to “Hotel- Friendly” OTAs’  Comparison with &
    • Airbnb - the search system is visible, simple, easy to use !
    • “Hotel-friendly” OTAs - similar optimized search system
    • “Hotel-friendly” OTAs - similar optimized search system
    • 2- The Advantages of an Online Travel Guide without the OTAs’ Presence Comparison with
    • Recreative &Simplified search entertaining feature Airbnb - “Photo gallery” design
    • Similar “photo gallery” design on Online Travel Guides
    • WanderflyThe booking system is nothighlighted & OTAs arepresent ! Airbnb OTA OTAs The booking system is visible, simple, easy to use & without OTAs !
    • 3- Airbnb’s Wish Lists:The 1st Social Platform that combines Utility and Pleasure  Comparison with
    • Airbnb - Possibility to create boards In addition to the social function, the boards’ content provides a direct access to booking and search
    • Pinterest is only social !
    • To complete the boards: Same process, Same design ! Airbnb Pinterest Airbnb succeeded in combining utility and pleasure drawing inspiration from Pinterest !
    • 4- Confidence is Guaranteed with Airbnb’s Verification Mentions !  Comparison with &
    • Airbnb Similar verification mentions !Google +Twitter
    • 5- Relevant Online Content forAirbnb Guests, Hosts, Partners Videos Tutorial Social Media posts
    • Airbnb TV Excellent Communication Tools • Local experience of a dynamic team through videos• Tutorials for hosts and guests The necessary elementsto entice Hosts, Guests & Partners !
    • Customer service is enhanced on Facebook
    • Airbnb - Regular activity on Facebook Communicate about their productsCommunicate about their partners
    • Communicate about Regular activity on Facebook their hosts Entertaining posts for guests
    • Airbnb - Regular activity on Twitter Twitter page should be updated Very active on twitter, whether there is an event or not !
    • Airbnb - Regular activity on Google +
    • Efforts in Optimizing the Web User Experience are worth it… Twitter Google + Facebook
    • More Tutorials For Hoteliers My own blog http://marketmyrooms.wordpress.com/ Future Makers blog http://futuremkrs.blogspot.com/ Follow us @futuremkrs Follow me @em_nicolas