SCVNGR	  Summer	  School	  Series	  Social	  Media	  for	  Local	  Businesses	  101	                Janet	  Aronica	      ...
•  TwiCer:	     @JanetAronica	  •  oneforty	  
SocialBase	  by	  oneforty	  Collabora;ve	  project	  management	  for	  social	  media	  -­‐	  hCp://oneforty.com/solu;on...
Toolkits	  by	  oneforty	           Toolkits	  hCp://bit.ly/smbiz101tools	  	  
Resources	  	  •  Toolkit	  –	  hCp://bit.ly/smbiz101tools	  	  •  TwiCer	  101	  Ebook	  –	  hCp://bit.ly/twit4biz101	  	...
Why	  Social	  Media?	  	  750 million                                     users	  on	  Facebook	                   Source...
Why	  Social	  Media?	  	  460,000                                                   Number	  of	  new	                   ...
Why	  Social	  Media?	  	  48 hours                                                of	  video	  uploaded	                 ...
Why	  Social	  Media?	  	  15 million                                 Number	  of	  reviews	  of	                         ...
Why	  Social	  Media?	  	   55%                                Websites	  with	  a	  blog	                                ...
Marke;ng	  has	  changed.	        Customers	  have	  a	  voice.	  
Customers	  are	  defining	  your	  brand	  right	  now.	  
Where	  do	  I	  begin?	  
Universal	  Ideas	  for	  All	  PlaForms	   1.  Claim	  your	  presence,	       establish	  and	       complete	  your	  p...
Facebook	  for	  Businesses	                    Profiles	  
Facebook	  for	  Businesses	                     Pages	  
Facebook	  for	  Businesses	                    Groups	  
Profiles,	  Pages	  and	  Groups	                                  PROFILES	                  PAGES	                   GROU...
CreaOng	  a	  Facebook	  Page	  •  Create	  a	  page:	     Facebook.com/pages	  •  Suggest	  to	  friends	  •  Content:	  ...
Statuses	  on	  the	  Wall	                              Engagement	  -­‐>	                              Newsfeed	  	  
TwiQer	  for	  Businesses	   •  Bio,	  photo	   •  Don’t	  protect	  your	      Tweets	   •  Username	  -­‐	  close	  to	 ...
Personal	  Profile	  -­‐	  Example	                        Bio	  complete!	                    Tweet	  Tweet!	  
Business	  Profile	  -­‐	  Example	  •  Brand	  name	  &	     logo	  •  Bio	  &	  URL	  •  Follow	  back	  •  Tweet	     co...
TwiQer	  for	  Business	  -­‐	  Tools	                                Hootsuite	  •    Search	  terms:	  company	  &	  men...
TwiQer	  for	  Business	  -­‐	  Tools	  Twilerts	  –	  Google	  alerts	  for	  TwiCer	  hCp://twilert.com	  	  •  Your	  b...
TwiQer	  for	  Business	  -­‐	  Tools	  FilterTweeps	  –	  Find	  People	  to	  Follow	  hCp://filtertweeps.com	  	  •  Sea...
LocaOon-­‐Based	  Services	                        •  Mobile	  apps	  to	                           check	  into	  loca;on...
Universal	  Ideas:	  LBS	  1. Claim	  your	     loca;on	  2. Find	  out	  who	  is	     checking	  it	  3. Special	  offers...
FourSquare	  1.	  Claim	  your	  venue:	  hCp://4sq.com/4sqsmallbiz	  	  	  2.	  Who’s	  your	  Mayor?	  	  Create	  a	  S...
SCVNGR	    • Challenges	  +	  Check-­‐in	    • LevelUp	  Gerng	  started:	  hCp://scvngr.com/builder	  	  
Facebook	  Places	  •  Claim	  your	  Facebook	  Place	  •  Merge	  Facebook	  Place	  page	  +	  business	  page	  
Yelp	  •  15	  million	  reviews	  •  Expanding:	  check-­‐ins	  &	     daily	  deals	                           Photo:	  ...
Yelp	  –	  3	  Steps	  for	  Ge[ng	  Started	   1.	  Claim	  your	  page	   hCp://biz.yelp.com	  	   2.	  Complete	  your	...
Yelp	  –	  For	  NegaOve	  Nancies?	  Isn’t	  Yelp	  just	  a	  place	  for	  people	  to	  complain?	        Nope.	  	   ...
A	  blog	  is	  like	  a	  newspaper….	  	                       That	  people	  actually	                                ...
Why	  do	  I	  need	  a	  blog?	  What	  Would	  I	  Write	                                  About?	                      ...
Blogging	  –	  An	  Example	   oneforty	  sells	   social	  media	   sosware.	  We	   blog	  about	  social	   media	  ;ps...
You	  already	  do	  these	  things.	  (Just	  do	  them	  on	  social	  media.)	   You	  already:	  	    •  Talk	  to	  c...
4	  Tips	  for	  Engaging	  Community	                                  (on	  any	  pla;orm)	  1. Be	  Responsive	  2. Be	...
Step	  away	  from	  the	  computer!	  •  Physical	  reminders	  of	     your	  social	  presence.	  •  Let	  your	  digit...
QuesOons?	  Resources:	  	  •  Toolkit	  –	  hCp://bit.ly/smbiz101tools	  	  •  TwiCer	  101	  Ebook	  –	  hCp://bit.ly/tw...
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SCVNGR Social Media Summer School - Social Media for Small Business

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This is our presentation of social media tips for small businesses as shown during SCVNGR's Social Media Summer School Series - the 101 class.

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SCVNGR Social Media Summer School - Social Media for Small Business

  1. 1. SCVNGR  Summer  School  Series  Social  Media  for  Local  Businesses  101   Janet  Aronica   Director  –  Marke;ng  &   Community   Oneforty   #smmrschool   TwiCer:  @JanetAronica  
  2. 2. •  TwiCer:   @JanetAronica  •  oneforty  
  3. 3. SocialBase  by  oneforty  Collabora;ve  project  management  for  social  media  -­‐  hCp://oneforty.com/solu;ons/socialbase    
  4. 4. Toolkits  by  oneforty   Toolkits  hCp://bit.ly/smbiz101tools    
  5. 5. Resources    •  Toolkit  –  hCp://bit.ly/smbiz101tools    •  TwiCer  101  Ebook  –  hCp://bit.ly/twit4biz101    •  “Cheat-­‐Sheet”  -­‐  hCp://slidesha.re/socmedia101     #smmrschool  
  6. 6. Why  Social  Media?    750 million users  on  Facebook   Source:  hCp://tcrn.ch/jwZAY1  
  7. 7. Why  Social  Media?    460,000 Number  of  new   TwiCer  accounts   created  each  day   Source:  (TwiCer)  hCp://bit.ly/lvS5J8  
  8. 8. Why  Social  Media?    48 hours of  video  uploaded   to  Youtube  each   minute     Source:  (YouTube)  hCp://bit.ly/mCpZ3c  
  9. 9. Why  Social  Media?    15 million Number  of  reviews  of   local  businesses  on  Yelp   Source:  (Yelp)  hCp://bit.ly/ilfcSc    
  10. 10. Why  Social  Media?     55% Websites  with  a  blog   get  55%  more  website   traffic.   Source:  hCp://bit.ly/jpAHGN  
  11. 11. Marke;ng  has  changed.   Customers  have  a  voice.  
  12. 12. Customers  are  defining  your  brand  right  now.  
  13. 13. Where  do  I  begin?  
  14. 14. Universal  Ideas  for  All  PlaForms   1.  Claim  your  presence,   establish  and   complete  your  profile   (Don’t  leave  the   house  without  your   shoes  on)     2.  Listen  +  Respond   3.  Be  Genuine  
  15. 15. Facebook  for  Businesses   Profiles  
  16. 16. Facebook  for  Businesses   Pages  
  17. 17. Facebook  for  Businesses   Groups  
  18. 18. Profiles,  Pages  and  Groups   PROFILES   PAGES   GROUPS  Good  for  businesses?   No   Yes   Sure,  but  discussions   require  more   management  Visibility   Only  visible  to   Public  to  all   Only  visible  to  those   those  with  FB   with  FB  accounts   accounts  Administrators   You   Anonymous   Visible  Communica;on   Wall,  messages,   Wall   Wall   direct  to  inbox  
  19. 19. CreaOng  a  Facebook  Page  •  Create  a  page:   Facebook.com/pages  •  Suggest  to  friends  •  Content:  Statuses  +   Photos  
  20. 20. Statuses  on  the  Wall   Engagement  -­‐>   Newsfeed    
  21. 21. TwiQer  for  Businesses   •  Bio,  photo   •  Don’t  protect  your   Tweets   •  Username  -­‐  close  to   real  name   •  Par;cipate:  Follow   people,  send  Tweets  
  22. 22. Personal  Profile  -­‐  Example   Bio  complete!   Tweet  Tweet!  
  23. 23. Business  Profile  -­‐  Example  •  Brand  name  &   logo  •  Bio  &  URL  •  Follow  back  •  Tweet   consistently  
  24. 24. TwiQer  for  Business  -­‐  Tools   Hootsuite  •  Search  terms:  company  &  men;ons  •  Manage  TwiCer  +  Facebook  •  Schedule  Updates  •  FREE  
  25. 25. TwiQer  for  Business  -­‐  Tools  Twilerts  –  Google  alerts  for  TwiCer  hCp://twilert.com    •  Your  brand  •  Your  compe;tors  •  Keyword  +   loca;on  
  26. 26. TwiQer  for  Business  -­‐  Tools  FilterTweeps  –  Find  People  to  Follow  hCp://filtertweeps.com    •  Search  by  bio  &   loca;on  for  people  to   follow  
  27. 27. LocaOon-­‐Based  Services   •  Mobile  apps  to   check  into  loca;ons   and  share  what  you   are  doing,  where     •  Users  push   no;fica;ons  to   TwiCer  &  Facebook  
  28. 28. Universal  Ideas:  LBS  1. Claim  your   loca;on  2. Find  out  who  is   checking  it  3. Special  offers  
  29. 29. FourSquare  1.  Claim  your  venue:  hCp://4sq.com/4sqsmallbiz      2.  Who’s  your  Mayor?    Create  a  Special  for  him  or  her.      3.  Monitor  your  check-­‐ins  and  ;ps  –  Sprout  Social  
  30. 30. SCVNGR   • Challenges  +  Check-­‐in   • LevelUp  Gerng  started:  hCp://scvngr.com/builder    
  31. 31. Facebook  Places  •  Claim  your  Facebook  Place  •  Merge  Facebook  Place  page  +  business  page  
  32. 32. Yelp  •  15  million  reviews  •  Expanding:  check-­‐ins  &   daily  deals   Photo:  hCp://on.mash.to/m04WWj    
  33. 33. Yelp  –  3  Steps  for  Ge[ng  Started   1.  Claim  your  page   hCp://biz.yelp.com     2.  Complete  your   profile  –  photos,   hours  of  opera;on     3.  Respond  to   reviews  –  posi;ve  &   nega;ve  
  34. 34. Yelp  –  For  NegaOve  Nancies?  Isn’t  Yelp  just  a  place  for  people  to  complain?   Nope.     Neutral  -­‐>     Glowing   Source:  (Yelp)  hCp://bit.ly/lZbvYB  
  35. 35. A  blog  is  like  a  newspaper….     That  people  actually   read.    
  36. 36. Why  do  I  need  a  blog?  What  Would  I  Write   About?     •  Thought  leadership:   Adjacency   •  Engage  your   community   •  SEO:  leverage  your   social  efforts  
  37. 37. Blogging  –  An  Example   oneforty  sells   social  media   sosware.  We   blog  about  social   media  ;ps.  
  38. 38. You  already  do  these  things.  (Just  do  them  on  social  media.)   You  already:     •  Talk  to  customers.   •  Claim  your  brand   with  logos,  physical   branding.   •  Create  content.  
  39. 39. 4  Tips  for  Engaging  Community   (on  any  pla;orm)  1. Be  Responsive  2. Be  Gracious  3. Be  Consistent  4. Use  a  Personal  Tone  
  40. 40. Step  away  from  the  computer!  •  Physical  reminders  of   your  social  presence.  •  Let  your  digital-­‐saavy   advocates  know  you   are  par;cipa;ng  in   social  media  
  41. 41. QuesOons?  Resources:    •  Toolkit  –  hCp://bit.ly/smbiz101tools    •  TwiCer  101  Ebook  –  hCp://bit.ly/twit4biz101    •  “Cheat-­‐Sheet”  -­‐  hCp://slidesha.re/socmedia101    •  @JanetAronica,  @oneforty  •  janet@oneforty.com     #smmrschool  

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