oneforty Twitter for Business Benchmark Report
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oneforty Twitter for Business Benchmark Report



Twitter for Business Benchmark Report

Twitter for Business Benchmark Report



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oneforty Twitter for Business Benchmark Report Document Transcript

  • 1. Assess your brand’s performance with the oneforty Twitter for Business Benchmark ReportAt a Glance:> Social media trends:Brands are flocking to Twitter at record rates, realizing the opportunity to capitalize onthe medium’s unique ability to engage consumers.> The Issue:There are many questions. How do you quantify Twitter success? How does it fit into thebroader social media plan? How do you demonstrate results to management? How areyou performing relative to other brands in your industry? What can you do to improve?> The Solution:The Benchmark Report evaluates your brands performance, compares it to yourcompetition and makes recommendations for improvement and tools to try.About the Twitter for Business Benchmark Report:Your Twitter for Business Benchmark will be a simple easy to use guide to help youunderstand how you stack up. It will provide you with a benchmark of your currentperformance and provide simple steps for improvement. With oneforty’s deepknowledge of Twitter, Tools and Social Business we’ll guide to improving your brandengagement and improving ROI.We evaluate your performance and your competitors in the following key categories:Tweet Content EvaluationAre you Tweeting about the right things? Are you engaging your audience? Are peopleclicking on your content?Tweet Strength EvaluationWhat are the reach of your tweets? Are you tweeting at the right times?Brand ProgressHow quickly is your audience growing? How do you stack up against your competition?What’s your share of voice?Brand PowerAre you influential? Are you engaging influencers? What’s the overall sentiment ofpeople talking about your brand?Organization and OptimizationAre you using the right tools? Find out tools that help you do more, expand your reachand improve effectiveness.
  • 2. Who this Audit is for?… Major Brands that need to understand how they stack up against their competitors inleveraging Twitter to build a social business.… Small businesses looking for quick ways to get started with Twitter.… Agencies that need to demonstrate to clients how they can transform a clients businesswith Twitter.… Consultants that need a better way to put a stake in the ground for clients.Available PackagesEnterprise Benchmark Report • Full  Brand  Analysis  (1  twitter  account)   • Full  Competitive  Analysis  for  3  competitor  accounts   • Full  Action  Plan  and  Recommendations   • Full  data  append  for  all  metrics  and  analysis   • Up  to  2  hours  of  consulting  services    Agency Benchmark Package • 5  benchmark  reports   • 1  client  brand  per  report  (1  Twitter  account)   • 1  Competitor  per  brand   • Up  to  6  metrics  selected  from  brand  or  competitive  set  (same  for  all  reports)     • Tool  recommendations  for  each  brand   • Standard  reporting  output   • Full  data  append  for  each  report   • White  label  options  available  Basic Benchmark Report • 1  Brand  +  1  Competitor   • 1  Twitter  Account  per  Brand  and  Competitor   • Up  to  6  Metrics  selected  from  metric  set   • Standard  Report  output  About oneforty:oneforty is your social business hub. oneforty connects businesses - brands, SMB’s,Fortune 500 companies, agencies - to the tools they need to use to coordinate andoptimize their social media efforts in their organizations. Likewise, oneforty serves as adiscovery engine for the tools themselves, generating leads from an engaged andknowledgeable business audience. oneforty’s roots are deeply ingrained in an expertise insocial media.