oneforty Twitter for Business Benchmark ReportDocument Transcript
Assess your brand’s performance with the oneforty Twitter for Business Benchmark ReportAt a Glance:> Social media trends:Brands are flocking to Twitter at record rates, realizing the opportunity to capitalize onthe medium’s unique ability to engage consumers.> The Issue:There are many questions. How do you quantify Twitter success? How does it fit into thebroader social media plan? How do you demonstrate results to management? How areyou performing relative to other brands in your industry? What can you do to improve?> The Solution:The Benchmark Report evaluates your brands performance, compares it to yourcompetition and makes recommendations for improvement and tools to try.About the Twitter for Business Benchmark Report:Your Twitter for Business Benchmark will be a simple easy to use guide to help youunderstand how you stack up. It will provide you with a benchmark of your currentperformance and provide simple steps for improvement. With oneforty’s deepknowledge of Twitter, Tools and Social Business we’ll guide to improving your brandengagement and improving ROI.We evaluate your performance and your competitors in the following key categories:Tweet Content EvaluationAre you Tweeting about the right things? Are you engaging your audience? Are peopleclicking on your content?Tweet Strength EvaluationWhat are the reach of your tweets? Are you tweeting at the right times?Brand ProgressHow quickly is your audience growing? How do you stack up against your competition?What’s your share of voice?Brand PowerAre you influential? Are you engaging influencers? What’s the overall sentiment ofpeople talking about your brand?Organization and OptimizationAre you using the right tools? Find out tools that help you do more, expand your reachand improve effectiveness.
Who this Audit is for?… Major Brands that need to understand how they stack up against their competitors inleveraging Twitter to build a social business.… Small businesses looking for quick ways to get started with Twitter.… Agencies that need to demonstrate to clients how they can transform a clients businesswith Twitter.… Consultants that need a better way to put a stake in the ground for clients.Available PackagesEnterprise Benchmark Report • Full Brand Analysis (1 twitter account) • Full Competitive Analysis for 3 competitor accounts • Full Action Plan and Recommendations • Full data append for all metrics and analysis • Up to 2 hours of consulting services Agency Benchmark Package • 5 benchmark reports • 1 client brand per report (1 Twitter account) • 1 Competitor per brand • Up to 6 metrics selected from brand or competitive set (same for all reports) • Tool recommendations for each brand • Standard reporting output • Full data append for each report • White label options available Basic Benchmark Report • 1 Brand + 1 Competitor • 1 Twitter Account per Brand and Competitor • Up to 6 Metrics selected from metric set • Standard Report output About oneforty:oneforty is your social business hub. oneforty connects businesses - brands, SMB’s,Fortune 500 companies, agencies - to the tools they need to use to coordinate andoptimize their social media efforts in their organizations. Likewise, oneforty serves as adiscovery engine for the tools themselves, generating leads from an engaged andknowledgeable business audience. oneforty’s roots are deeply ingrained in an expertise insocial media.