Learn your customers language

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Learn your customers language

  1. 1. Learn Your Customers’ Language<br />John Smith | Orlando, FL <br />@onefloridacoder | onefloridacoder@live.com<br />
  2. 2. The Problem<br />
  3. 3. Answers<br />Think Ahead<br />Ask More Questions<br />Take the Customer to Dinner <br />
  4. 4. new Answers();<br />Don’t Think Ahead Sooner<br />Ask Better Questions<br />Look for Better Answers<br />
  5. 5. Don’t Think Ahead Sooner<br />Understand The Problems<br />
  6. 6. Don’t Think Ahead Sooner<br />Black and White<br />
  7. 7. Ask Better Questions<br />“What problem are we trying to solve?”<br />- Scott Densmore<br />“Why are we doing that right now?” <br />- Z<br />
  8. 8. Look for Better Answers<br />Listen To Your Customers’ Stories<br />Play The Ball Where It Lies<br />
  9. 9. Customers’ Stories<br />Personas<br />Task Matrices<br />
  10. 10. Mockups / Wire Frames<br />
  11. 11. One Customer Story<br />As a <role><br />I need to <action><br />So that <some happy result><br />
  12. 12. Another Story Version<br />Given <some condition><br />When I <action><br />Then <some result happens><br />
  13. 13. Behavior Driven Development<br />Demos(d => <br />{<br /> d.SpecFlow();<br /> d.StoryQ();<br />});<br />
  14. 14. Behavior Driven Development<br />Executable Specifications<br />
  15. 15. Behavior Driven Development<br />Executable Specifications<br />Acceptance Testing<br />
  16. 16. Questions<br />
  17. 17. Resources<br />SpecFlow <br />https://github.com/techtalk/SpecFlow<br />http://www.specflow.org/<br />StoryQ<br />http://storyq.codeplex.com/<br />Personas<br />http://www.rimakuprys.com/Personas_iTunes.pdf<br />http://www.slideshare.net/lorielue/personas-in-product-design<br />
  18. 18. Learn Your Customers’ Language<br />John Smith | Orlando, FL <br />@onefloridacoder | onefloridacoder@live.com<br />

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