The change of Public Relations
                 by the internet




8th of September, 2008
Current PR:




PR is in control of the message
3 important changes in PR:
      1. Your message is checked
  2. The internet gets more attention
3. Everyone is a source ...
Three changes in PR:

1. Your message is checked



           +                 =
Google-Check 1:
 information is
more transparant
easier comparison
better overview in time
and insight in place
Google-Check 2:
information can
   be accessed
     longer
Change of Public Relations by the internet
Change of Public Relations by the internet
Change of Public Relations by the internet
Change of Public Relations by the internet
Change of Public Relations by the internet
Change of Public Relations by the internet
Change of Public Relations by the internet
Change of Public Relations by the internet
Change of Public Relations by the internet
Change of Public Relations by the internet
Change of Public Relations by the internet
Change of Public Relations by the internet
Change of Public Relations by the internet
Change of Public Relations by the internet
Change of Public Relations by the internet
Change of Public Relations by the internet
Change of Public Relations by the internet
Change of Public Relations by the internet
Change of Public Relations by the internet
Change of Public Relations by the internet
Change of Public Relations by the internet
Change of Public Relations by the internet
Change of Public Relations by the internet
Change of Public Relations by the internet
Change of Public Relations by the internet
Change of Public Relations by the internet
Change of Public Relations by the internet
Change of Public Relations by the internet
Change of Public Relations by the internet
Change of Public Relations by the internet
Change of Public Relations by the internet
Change of Public Relations by the internet
Change of Public Relations by the internet
Change of Public Relations by the internet
Change of Public Relations by the internet
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Change of Public Relations by the internet

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Change of Public Relations by the internet. Three changes: 1. Your message is checked 2. The internet gets more attention 3. Everyone is a source of information.
The consequence of these changes are that PR is no longer solely in control of a company's message. The consumer is now in control which message is received and how it is perceived.

Published in: Business, Technology
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Change of Public Relations by the internet

  1. 1. The change of Public Relations by the internet 8th of September, 2008
  2. 2. Current PR: PR is in control of the message
  3. 3. 3 important changes in PR: 1. Your message is checked 2. The internet gets more attention 3. Everyone is a source of information
  4. 4. Three changes in PR: 1. Your message is checked + =
  5. 5. Google-Check 1: information is more transparant
  6. 6. easier comparison
  7. 7. better overview in time
  8. 8. and insight in place
  9. 9. Google-Check 2: information can be accessed longer

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