The change of Public Relations
by the internet
8th of September, 2008

Current PR:
PR is in control of the message

3 important changes in PR:
1. Your message is checked
2. The internet gets more attention
3. Everyone is a source of information

Three changes in PR:
1. Your message is checked
+ =

Google-Check 1:
information is
more transparant

easier comparison

better overview in time

and insight in place

Google-Check 2:
information can
be accessed
longer