A tour of the company and how it
treats customers and their
information

Ewout Wolff, Interim
Creating and
management
realising
Owner & Internet since 1995
new (internet)
OneDayCompany marketing
concepts
advice

Campus

meeting space

Clean Desk

tekst
Commute

Catering

?

April 1st-tradition

First site design?

2009
2008
2007
2006
2005
2004
2003
2002
2001
2000

Just the beginning

“Most
Valuable Brand
in 2009”
(Millward Brown)

Software company ?
Internet company?

“Advertising made up 99%
of our revenues ”
Google annual report, 2008

Our Philosophy : Ten things we know to be true:
Focus on the user and all else will follow.
Itʼs best to do one thing really, really wel
Fast is better than slow.
Democracy on the web works.
You donʼt need to be at your desk to need an answer.
You can make money without doing evil.
Thereʼs always more information out there.
The need for information crosses all borders.
You can be serious without a suit
Great just isnʼt good enough.
http://www.google.com/corporate/tenthings.html

Googleʼs informal philosophy:

“Good” “Evil”
Open Closed
For consumers For companies
Pull Push
Free Paid
Innovator Imitator
For the internet Doubt about the internet
Free to go Locked in
(Monopolist?) Monopolist

Google Marketing :
“Our early marketing efforts
focused on feeding this word-of-
mouth momentum and used
public relations efforts to
accelerate it.” (Annual report 2008)

Customer interaction,
wherever on the Web

1-10-2009
(from this date onwards, email spam is illegal in Holland
and callcenters must actively offer a “donʼt-call-me”-registry to customers)

A hint from
your customers
and the Law :
Stop pushing
your message

Seduce your
customer to interact,
or else..

(they will close your access even more)

Dangers of Google

Schmidt is 53, (www.intellius.com )
is Googleʼs CEO, (www.google.com)
is worth $6,6 billion, (www.forbes.com )
married to Wendy, (www.almanacnews.com )
they live in Atherton, (www.fundraise.org)
where they organised a fundraiser
for Al Gore(www.cnn.com )
and Eric is an avid pilot (www.computerhistory.org).
...combined with
Googled data

Despite critical followers,
Google is still trusted.
Enough reason to imitate
their treatment of
customers and their
information?

Get their
Engage in
Keep their

Thank you for your attention
Ewout Wolff,
ewout@onedaycompany.nl
www.onedaycompany.nl

Used sources
Dullhunk : http://www.flickr.com/photos/14829735@N00/3389581452
Toby Yu : www.flickr.com/photos/yuyang226/2113530441/
logiciels.zorgloob.com/liste.php
www.wordle.net
www.lhump.nl
Millward Brown
20th Century Fox
Parade Publications
blogs.courant.com/bob_englehart/