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A tour of Google and focus on customer information

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A tour of Google and more in detail: the way it treats customers and their information

A tour of Google and more in detail: the way it treats customers and their information

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    A tour of Google and focus on customer information A tour of Google and focus on customer information Presentation Transcript

    • A tour of the company and how it treats customers and their information
    • Ewout Wolff, Interim Creating and management realising Owner & Internet since 1995 new (internet) OneDayCompany marketing concepts advice
    • Campus
    • meeting space
    • Clean Desk
    • tekst Commute
    • Catering
    • ?
    • April 1st-tradition
    • First site design?
    • 2009 2008 2007 2006 2005 2004 2003 2002 2001 2000
    • Just the beginning
    • “Most Valuable Brand in 2009” (Millward Brown)
    • Software company ? Internet company?
    • “Advertising made up 99% of our revenues ” Google annual report, 2008
    • Our Philosophy : Ten things we know to be true: Focus on the user and all else will follow. Itʼs best to do one thing really, really wel Fast is better than slow. Democracy on the web works. You donʼt need to be at your desk to need an answer. You can make money without doing evil. Thereʼs always more information out there. The need for information crosses all borders. You can be serious without a suit Great just isnʼt good enough. http://www.google.com/corporate/tenthings.html
    • Googleʼs informal philosophy:
    • “Good” “Evil” Open Closed For consumers For companies Pull Push Free Paid Innovator Imitator For the internet Doubt about the internet Free to go Locked in (Monopolist?) Monopolist
    • Google Marketing : “Our early marketing efforts focused on feeding this word-of- mouth momentum and used public relations efforts to accelerate it.” (Annual report 2008)
    • Customer interaction, wherever on the Web
    • 1-10-2009 (from this date onwards, email spam is illegal in Holland and callcenters must actively offer a “donʼt-call-me”-registry to customers)
    • A hint from your customers and the Law : Stop pushing your message
    • Seduce your customer to interact, or else..
    • (they will close your access even more)
    • Dangers of Google
    • Schmidt is 53, (www.intellius.com ) is Googleʼs CEO, (www.google.com) is worth $6,6 billion, (www.forbes.com ) married to Wendy, (www.almanacnews.com ) they live in Atherton, (www.fundraise.org) where they organised a fundraiser for Al Gore(www.cnn.com ) and Eric is an avid pilot (www.computerhistory.org). ...combined with Googled data
    • Despite critical followers, Google is still trusted. Enough reason to imitate their treatment of customers and their information?
    • Get their Engage in Keep their
    • Thank you for your attention Ewout Wolff, ewout@onedaycompany.nl www.onedaycompany.nl
    • Used sources Dullhunk : http://www.flickr.com/photos/14829735@N00/3389581452 Toby Yu : www.flickr.com/photos/yuyang226/2113530441/ logiciels.zorgloob.com/liste.php www.wordle.net www.lhump.nl Millward Brown 20th Century Fox Parade Publications blogs.courant.com/bob_englehart/