Wordpress Blogging for Small Businesses

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Wordpress Blogging for Small Businesses

  1. 1. How can Blog Help Grow Business? How to Get Started? Where to Get Help?
  2. 2. Blogsite Authority blog FAQs blog Content Management System Time-sensitive announcements (promotions, contests, sales) Company news and events Portfolio
  3. 3. Two-way conversation with clients Built-in syndication Trackbacks Easy video, audio and PDF hosting Multiple authors can contribute Real-time updating apps R l ti d ti Update on the go, from smart phone and by e-mail
  4. 4. A blog will require ◦ Time ◦ Money ◦ Knowledge ◦ Help
  5. 5. Intuitive workflow No need to know PHP or programming N dt k i Out of the box compliance with web standards (you don’t need to worry about XHTML) Automatic pinging A i i i Use of categories to improve site experience for both human visitors and robots Easy SEO Live, continuously-updated previews Great documentation and support
  6. 6. Do the Right Thing – Self-Host Professional URL – http://yourdomain.com p //y Complete control over and ownership of your content Unique look with custom themes, plugins, widgets Highly interactive Detailed tracking Many monetization options
  7. 7. Plan Build ld Promote Track
  8. 8. 1. Hosting service that supports Wordpress 2. Registered domain name 3. Google Analytics account 4. Goals – what do you want to accomplish with a blog 5. 5 Overall design idea – style colors, elements style, colors 6. Theme (free or premium) 7 7. Brand elements (logo colors etc) (logo, colors, 8. Content elements – pages, posts
  9. 9. DIY Outsource Installation with Fantastico Manual Installation Deluxe Customize Theme Create Pages Add widgets Install Plugins Install Plugins Upload, tag, format content $4/hr Outsourcing? Only if You know exactly what you want You understand technical details of what you want Your have excellent e-mail communication skills
  10. 10. Optimize and tag content Make sharing/bookmarking easy Make subscription (e-mail and RSS) easy Syndicate Comment on other blogs and forums Link to th blogs Li k t other bl Guest-blog
  11. 11. Wordpress.org Forums YouTube Blogs – P bl Bl Problogger.net, C Copyblogger.com, bl Doshdosh.com Books Blog Assistant
  12. 12. Certified Internet Marketing Virtual Assistant http://oneclickva.com My Blog – http://oneclickva.com/blog LinkedIn - http://www.linkedin.com/in/o neclickva Twitter - @oneclickva

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