30/20/10 Presentation

[ The Problem ] For the Public: Low quality internet advertising creates a less enjoyable online experience. For Small Businesses: Promoting a quality product/service is often beyond available resources.

For the Public:

Low quality internet advertising creates a less enjoyable online experience.

For Small Businesses:

Promoting a quality product/service is often beyond available resources.

[ Current Site ] OneClickDaily.com – Launched June 8, 2008 Key Concepts: Rated Advertising Online Billboards One New Ad Each Day 2,700 unique visitors 900+ unique visits to advertiser websites About $200 revenue in 2 months

OneClickDaily.com – Launched June 8, 2008

Key Concepts:

Rated Advertising

Online Billboards

One New Ad Each Day

2,700 unique visitors

900+ unique visits to advertiser websites

About $200 revenue in 2 months

[ Business Model ] For most businesses , advertising is one-directional. OneClickDaily is unique for the reciprocating benefit between visitors and advertisers. Utility reward model—above other incentives, visitors who find utility in our service are most likely to participate again. VISITORS ADVERTISERS

For most businesses , advertising is one-directional.

OneClickDaily is unique for the reciprocating benefit between visitors and advertisers.

Utility reward model—above other incentives, visitors who find utility in our service are most likely to participate again.

[ Site Expansion ] Purpose : To create a website for rating advertisements which has broad appeal and accessibility to both people and business of all types. Key Concepts : - Change the way people perceive and interact with ads - Make it easy for anyone to create and display an ad for free Allow ads to be upgraded to a Featured space for a fee Provide a built-in ad creation interface Target Small Business advertising

Purpose : To create a website for rating advertisements which has broad appeal and accessibility to both people and business of all types.

Key Concepts :

- Change the way people perceive and interact with ads

- Make it easy for anyone to create and display an ad for free

Allow ads to be upgraded to a Featured space for a fee

Provide a built-in ad creation interface

Target Small Business advertising

[ Future Structure ] HOMEPAGE National/Large business featured ads (paid) REGIONS Regional/Medium-Small business featured ads (paid) CATEGORIES Categorically organized ads (free) Ex.: Dining, Personals, Special Occasions, Technology User Login Ad creation/submission tool Corporate user ad statistics Profile controls and ad favorites

HOMEPAGE

National/Large business featured ads (paid)

REGIONS

Regional/Medium-Small business featured ads (paid)

CATEGORIES

Categorically organized ads (free)

Ex.: Dining, Personals, Special Occasions, Technology

User Login

Ad creation/submission tool

Corporate user ad statistics

Profile controls and ad favorites

[ Promotion ] Social Networking; Grassroots marketing Google, Facebook, & other ad networks Mass email and company cold-calls Video Updates on OurClick, YouTube, etc. Social bookmarking Classifieds: Craig's List, eBay, etc. Website Involvement recruiting

Social Networking; Grassroots marketing

Google, Facebook, & other ad networks

Mass email and company cold-calls

Video Updates on OurClick, YouTube, etc.

Social bookmarking

Classifieds: Craig's List, eBay, etc.

Website Involvement recruiting

[ Talent Needs ] Web developer – Backend web development and coordination of coding assignments Web coders – Contribute portions of total coding need Graphic designer – Create visually appealing and user-friendly interface Marketers – Promote the current and expanded website Lawyers – Provide legal services Business strategist – Business advice, talent networking

Web developer – Backend web development and coordination of coding assignments

Web coders – Contribute portions of total coding need

Graphic designer – Create visually appealing and user-friendly interface

Marketers – Promote the current and expanded website

Lawyers – Provide legal services

Business strategist – Business advice, talent networking

[ Competition ] 1. AdHack.com - Beta “ Do-It-Yourself” advertising Marketplace for advertisers and consumers to buy/sell ads 2. BrandPort.com Focus groups for large corporations Cash-payout model

1. AdHack.com - Beta

“ Do-It-Yourself” advertising

Marketplace for advertisers and consumers to buy/sell ads

2. BrandPort.com

Focus groups for large corporations

Cash-payout model

[ Moving Forward ] The concept potential of rated advertising is vast and relatively unexplored. This is an opportunity to show others how it’s done, not to copy an existing model. With the right resources , the limits are boundless. Let’s Change Advertising!

The concept potential of rated advertising is vast and relatively unexplored.

This is an opportunity to show others how it’s done, not to copy an existing model.

With the right resources , the limits are boundless. Let’s Change Advertising!