30/20/10 Presentation
[  The Problem  ] <ul><li>For the Public: </li></ul><ul><ul><li>Low quality internet advertising creates a less enjoyable ...
[  Current Site  ] <ul><li>OneClickDaily.com  – Launched June 8, 2008 </li></ul><ul><li>Key Concepts: </li></ul><ul><ul><l...
[ Business  Model  ] <ul><li>For most businesses , advertising is one-directional. </li></ul><ul><li>OneClickDaily is uniq...
[  Site Expansion  ] <ul><li>Purpose :  To create a website for rating advertisements which has broad appeal and accessibi...
[ Future  Structure  ] <ul><li>HOMEPAGE </li></ul><ul><ul><li>National/Large business featured ads (paid) </li></ul></ul><...
[  Promotion  ] <ul><li>Social Networking; Grassroots marketing </li></ul><ul><li>Google, Facebook, & other ad networks </...
[  Talent Needs  ] <ul><li>Web developer  – Backend web development and coordination of coding assignments </li></ul><ul><...
[  Competition  ] <ul><li>1.  AdHack.com  -  Beta </li></ul><ul><ul><li>“ Do-It-Yourself” advertising </li></ul></ul><ul><...
[  Moving Forward  ] <ul><li>The concept potential of rated advertising is vast and relatively unexplored. </li></ul><ul><...
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OCD 2008-07 30/20/10 Presentation

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OCD 2008-07 30/20/10 Presentation

  1. 1. 30/20/10 Presentation
  2. 2. [ The Problem ] <ul><li>For the Public: </li></ul><ul><ul><li>Low quality internet advertising creates a less enjoyable online experience. </li></ul></ul><ul><li>For Small Businesses: </li></ul><ul><ul><li>Promoting a quality product/service is often beyond available resources. </li></ul></ul>
  3. 3. [ Current Site ] <ul><li>OneClickDaily.com – Launched June 8, 2008 </li></ul><ul><li>Key Concepts: </li></ul><ul><ul><li>Rated Advertising </li></ul></ul><ul><ul><li>Online Billboards </li></ul></ul><ul><ul><li>One New Ad Each Day </li></ul></ul><ul><li>2,700 unique visitors </li></ul><ul><li>900+ unique visits to advertiser websites </li></ul><ul><li>About $200 revenue in 2 months </li></ul>
  4. 4. [ Business Model ] <ul><li>For most businesses , advertising is one-directional. </li></ul><ul><li>OneClickDaily is unique for the reciprocating benefit between visitors and advertisers. </li></ul><ul><li>Utility reward model—above other incentives, visitors who find utility in our service are most likely to participate again. </li></ul>VISITORS ADVERTISERS
  5. 5. [ Site Expansion ] <ul><li>Purpose : To create a website for rating advertisements which has broad appeal and accessibility to both people and business of all types. </li></ul><ul><li>Key Concepts : </li></ul><ul><li>- Change the way people perceive and interact with ads </li></ul><ul><li>- Make it easy for anyone to create and display an ad for free </li></ul><ul><li>Allow ads to be upgraded to a Featured space for a fee </li></ul><ul><li>Provide a built-in ad creation interface </li></ul><ul><li>Target Small Business advertising </li></ul>
  6. 6. [ Future Structure ] <ul><li>HOMEPAGE </li></ul><ul><ul><li>National/Large business featured ads (paid) </li></ul></ul><ul><ul><li>REGIONS </li></ul></ul><ul><ul><ul><li>Regional/Medium-Small business featured ads (paid) </li></ul></ul></ul><ul><ul><ul><li>CATEGORIES </li></ul></ul></ul><ul><ul><ul><ul><li>Categorically organized ads (free) </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Ex.: Dining, Personals, Special Occasions, Technology </li></ul></ul></ul></ul><ul><ul><li>User Login </li></ul></ul><ul><ul><ul><li>Ad creation/submission tool </li></ul></ul></ul><ul><ul><ul><li>Corporate user ad statistics </li></ul></ul></ul><ul><ul><ul><li>Profile controls and ad favorites </li></ul></ul></ul>
  7. 7. [ Promotion ] <ul><li>Social Networking; Grassroots marketing </li></ul><ul><li>Google, Facebook, & other ad networks </li></ul><ul><li>Mass email and company cold-calls </li></ul><ul><li>Video Updates on OurClick, YouTube, etc. </li></ul><ul><li>Social bookmarking </li></ul><ul><li>Classifieds: Craig's List, eBay, etc. </li></ul><ul><li>Website Involvement recruiting </li></ul>
  8. 8. [ Talent Needs ] <ul><li>Web developer – Backend web development and coordination of coding assignments </li></ul><ul><li>Web coders – Contribute portions of total coding need </li></ul><ul><li>Graphic designer – Create visually appealing and user-friendly interface </li></ul><ul><li>Marketers – Promote the current and expanded website </li></ul><ul><li>Lawyers – Provide legal services </li></ul><ul><li>Business strategist – Business advice, talent networking </li></ul>
  9. 9. [ Competition ] <ul><li>1. AdHack.com - Beta </li></ul><ul><ul><li>“ Do-It-Yourself” advertising </li></ul></ul><ul><ul><li>Marketplace for advertisers and consumers to buy/sell ads </li></ul></ul><ul><li>2. BrandPort.com </li></ul><ul><ul><li>Focus groups for large corporations </li></ul></ul><ul><ul><li>Cash-payout model </li></ul></ul>
  10. 10. [ Moving Forward ] <ul><li>The concept potential of rated advertising is vast and relatively unexplored. </li></ul><ul><li>This is an opportunity to show others how it’s done, not to copy an existing model. </li></ul><ul><li>With the right resources , the limits are boundless. Let’s Change Advertising! </li></ul>

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