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Neuroscience of the brain
the SCARF model and conflict
The brain:
seeks pleasure and avoids pain
S C A R F neuroscience model

Status
Certainty
Autonomy
Relatedness
Fairness
David Rock
Status

Relative importance to others
Certainty

Being able to predict the future
Autonomy

A sense of control over events
Relatedness

A sense of connection
Fairness

Perception of fair exchange
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The neuroscience of the brain and conflict

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Use the elements of the SCARF model (David Rock) to reduce conflict. Understand the that the brain seeks pleasure and strives to avoid pain. If we don't take these elements into account we often trigger the fight response and conflict is the result. Presentation skills training tips.

Published in: Business, Technology, Education
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Transcript of "The neuroscience of the brain and conflict"

  1. 1. Neuroscience of the brain the SCARF model and conflict
  2. 2. The brain: seeks pleasure and avoids pain
  3. 3. S C A R F neuroscience model Status Certainty Autonomy Relatedness Fairness David Rock
  4. 4. Status Relative importance to others
  5. 5. Certainty Being able to predict the future
  6. 6. Autonomy A sense of control over events
  7. 7. Relatedness A sense of connection
  8. 8. Fairness Perception of fair exchange
  9. 9. 1
  10. 10. 1
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