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Product Management 2010 02 16
 

Product Management 2010 02 16

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Digital product management from the trenches.

Digital product management from the trenches.

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    Product Management 2010 02 16 Product Management 2010 02 16 Presentation Transcript

    • Product Management Gareth Knight http://technovated.com/ http://web-workshops.co.uk/
    • Hello, welcome and thank you ;-) Chatham House Rules please / strap yourself in
    • Where are you currently experiencing pain? Do you want to move fast?
    • Let's do some sense checking:
    • Commercial reality / roadmap / wireframes / design led prototyping / SCRUM / backlog / buglist / source control / workflows / user testing / functional testing / unit testing / multi-disciplined team / one click deployments / server infrastructure / tech stacks / libraries / participating in communities?
    • Simplicity is your goal Overengineering and premature optimisation are the mother of all evil
    • Constant iteration is your weapon Get out as quickly as possible / test / fix bugs / adapt to users and intelligence / rinse and repeat [screenshots]
    • Follow a clearly defined process Everyone will know where they are, you can optimise and you can plan
    • Technical debt is just like real credit When are you going to pay it off?
    • Too many cooks = recipe for distaster Eliminate ambiguity of direction; focus on roles
    • The user funnel = good responsibility matrix Getting traffic / keeping traffic
    • Where can I save? Outsource commodity work, leverage open source software
    • Product warning signs Disobey the 40 / 40 / 20 rule at your own peril
    • I'm tired of email! Email is not good for collaboration
    • The best technology is the one you can use now Become agnostic about technology as much as you can afford to
    • Open Source Software can be your friend .... and your enemy. Use libraries, use frameworks, hammers and nails, many eyeballs lead to fewer bugs, a sense of community.
    • Get REAL hosting Only scale when you need to Windows hosting = expensive LAMP hosting = cheaper
    • Internal infrastructure is expensive Everything you need to be efficient can be done in the cloud. Don't waste time setting up email!
    • Focus on the user Ignore that, and your product will flounder. Tech is not the end in itself.
    • Use REAL designers For the betterment of dur unterwebs, use a really good designer, so people enjoy looking at your product ;-)
    • There will always be bugs Get over it. Prioritise. Deal with it. Make testing part of your process.
    • Build something that people will want to use Inherent value and usefulness = traffic. Your vertical will depend on how much.
    • Don't be naive about leveraging social networks for traffic What is your value to the user?
    • Key metrics to measure ROI Visitors / uniques vs returning users / time on site / goals & funnels / traffic sources / geography / content / ajax & JS actions
    • Learn everything you can about search engines Traffic makes or breaks a product
    • Google Adwords is great if you have a budget … but make sure you measure performance
    • Treasure your users... … think of them as part of the family
    • … but be pragmatic about what your users say Exercise restraint, but keep the conversation going
    • Thank you! Gareth Knight http://technovated.com/ http://web-workshops.co.uk/