Capturing,Measuring & Analyzing 221,000 #WorldCup Soccer Fans in a #SocialDatabase
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Capturing,Measuring & Analyzing 221,000 #WorldCup Soccer Fans in a #SocialDatabase

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#WorldCup ...

#WorldCup
For the 5 days of the World Cup, I captured 221,000 and compiled 274,600 pieces of content and Tweets in searchable & segmentable profiles of people engaged in soccer conversation on Twitter. Imagine the impact of that database for teams, leagues, sponsors, agencies, charities, etc looking to activate a soccer audience.

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    Capturing,Measuring & Analyzing 221,000 #WorldCup Soccer Fans in a #SocialDatabase Capturing,Measuring & Analyzing 221,000 #WorldCup Soccer Fans in a #SocialDatabase Document Transcript

    • 221.0 k profiles 274.6 k tweets 518.7 m reach 1.1 b impressions Content Conversation supporting world game brazil soccer ghana fifa team yesterday watching goal match mexico brooks winner john best fans belgium tweet Note: Geography is self-reported by leads. Number shown are total tweets for region. Males Females Other news world sports football life best music soccer brazil official latest twitter media account fans tweet fifa social team real World Cup Project Analytics Report Posts Scanned: 215.2 k People Hours: 598 People Hour Value: $14,942 Date Started: Jun 12, 2014 8:12am EDT Last Updated: Jun 17, 2014 10:21am EDT at $25 per hour Profiles AnalysisProfiles Analysis Profiles word cloud is calculated from most active 1,000 participants 108 87 83 55 45 40 39 35 28 28 28 28 27 27 26 24 23 23 21 21 London 2404 UK 865 India 782 Indonesia 723 New York 625 Toronto 545 Tweets AnalysisTweets Analysis Tweets word cloud is calculated from most recent 1,000 tweets, not including retweets 178 94 67 54 38 37 34 33 29 29 26 23 22 21 21 20 20 19 18 16
    • Newbie Powerhouse @ussoccer 9191 @team 3131 @futebol 2828 @fifaworldcup 2525 @miseleccionmx 1717 @england 1515 @belreddevils 1313 @espn 99 @knvb 88 @argentina 88 88 @brooks25 77 @vivo 77 @logo 77 @azzurro 55 @fcfseleccioncol 55 @clint 55 @dempsey 55 @sefutbol 44 @selecaoportugal 33 @lesverts #worldcup 799 #usmnt 144 #brazil2014 62 #brazil 60 #worldcup2014 56 #football 50 #fifa 46 #soccer 18 #fifaworldcup 16 #belgium 15 World Cup Spider Project Analytics Report - page 2 World Cup Signal AnalysisSignal Analysis Measured against all 221.0 k leads Top @MentionsTop @Mentions calculated from most recent 1,000 tweets, not including retweets Conversation AnalysisConversation Analysis calculated from most recent 1,000 tweets, not including retweets
    • Queries @ussoccer #worldcup #brazil2014 @fifaworldcup #usmnt #allinornothing #becausefutbol Links In BIO In Screen Name Validators Email List Require Website no Require Link In Tweet no Listed Greater/Less 0 / 0 Followers Greater/Less 0 / 0 Friends Greater/Less 0 / 0 Tweets Greater/Less 0 / 0 Min Months on Twitter 0 Require Male no Require Female no Require Commercial no Require Newbie no Require Emerging no Require Rising no Require Leader no Require Star no Require Powerhouse no Require Superstar no Geographic Focus no Mile Radius no Spider Project Analytics Report - page 3 Copyright © 2012 - 2014 Spider by Internet Media Labs - All Rights Reserved Your Spider Project Details:Your Spider Project Details: Status: ActiveStatus: Active