Capturing,Measuring & Analyzing 221,000 #WorldCup Soccer Fans in a #SocialDatabase
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For the 5 days of the World Cup, I captured 221,000 and compiled 274,600 pieces of content and Tweets in searchable & segmentable profiles of people engaged in soccer conversation on Twitter. Imagine the impact of that database for teams, leagues, sponsors, agencies, charities, etc looking to activate a soccer audience.
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