We build platforms that focus on
TACTICAL social media
1
This is what Twitter data looks like...

Without oneQube
Practical Use Cases for Tactical Social Media
Prospecting

Social Audience
Measurement

Real-time
Conversation Analysis

“...
Social Audience Measurement
Social Audience Measurement
Social Audience Measurement
Prospecting
Prospecting
POI Contextual Targeting
POI Contextual Targeting
Real-time Conversation Analysis
Real-time Conversation Analysis
Real-time Conversation Analysis
Start Your Free Trial
sales@oneQube.com

http://oneQube.com
http://spiderQube.com
http://Twitter.com/oneQubeMe
http://facebook.com/oneQube
Upcoming SlideShare
Loading in...5
×

.@oneQubeMe Spider #spiderQube Realtime Marketing Lab Conference Presentation #RLTM

427

Published on

oneQube Spider #spiderQube social search & tactical listening presentation by Robert Moore, President & Founder, Internet Media Labs (@internetlabs) at at #RLTM Realtime Marketing Lab, October 14, 2013 at The Altman Building, NYC.

Published in: Technology, Business
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
427
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
1
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide
  • Tactical Social Media:Engage in social for very specifics goals Identify customers down to locality Measure engagement
  • Practical Use Cases ProspectingInfluencer IdentificationReal-time Conversation Analysis
  • Why CONTENT SOCIAL AUDIENCE MEASUREMENTPublishing and Media applicationsIn this case we are discussing the application to contentMarketing and content managers are trying to make decisions based on reach/impressions. That is NOT the entire picture Deep understanding of the TYPE of audience provides better content optimization strategyNEWBIES vs. ADVANCED (for example)Content optimization against competitive practices is also critical. What is your audience’s quality vs. theirs? Are you engaging with your competitor’s influencers with the RIGHT content? Armed with this knowledge, community managers and content planners can pick the topics that will truly amplify your brand
  • .@oneQubeMe Spider #spiderQube Realtime Marketing Lab Conference Presentation #RLTM

    1. 1. We build platforms that focus on TACTICAL social media 1
    2. 2. This is what Twitter data looks like... Without oneQube
    3. 3. Practical Use Cases for Tactical Social Media Prospecting Social Audience Measurement Real-time Conversation Analysis “POI” Contextual Targeting
    4. 4. Social Audience Measurement
    5. 5. Social Audience Measurement
    6. 6. Social Audience Measurement
    7. 7. Prospecting
    8. 8. Prospecting
    9. 9. POI Contextual Targeting
    10. 10. POI Contextual Targeting
    11. 11. Real-time Conversation Analysis
    12. 12. Real-time Conversation Analysis
    13. 13. Real-time Conversation Analysis
    14. 14. Start Your Free Trial
    15. 15. sales@oneQube.com http://oneQube.com http://spiderQube.com http://Twitter.com/oneQubeMe http://facebook.com/oneQube
    1. A particular slide catching your eye?

      Clipping is a handy way to collect important slides you want to go back to later.

    ×