.@oneQubeMe Spider #spiderQube Realtime Marketing Lab Conference Presentation #RLTM

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oneQube Spider #spiderQube social search & tactical listening presentation by Robert Moore, President & Founder, Internet Media Labs (@internetlabs) at at #RLTM Realtime Marketing Lab, October 14, …

oneQube Spider #spiderQube social search & tactical listening presentation by Robert Moore, President & Founder, Internet Media Labs (@internetlabs) at at #RLTM Realtime Marketing Lab, October 14, 2013 at The Altman Building, NYC.

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  • Tactical Social Media:Engage in social for very specifics goals Identify customers down to locality Measure engagement
  • Practical Use Cases ProspectingInfluencer IdentificationReal-time Conversation Analysis
  • Why CONTENT SOCIAL AUDIENCE MEASUREMENTPublishing and Media applicationsIn this case we are discussing the application to contentMarketing and content managers are trying to make decisions based on reach/impressions. That is NOT the entire picture Deep understanding of the TYPE of audience provides better content optimization strategyNEWBIES vs. ADVANCED (for example)Content optimization against competitive practices is also critical. What is your audience’s quality vs. theirs? Are you engaging with your competitor’s influencers with the RIGHT content? Armed with this knowledge, community managers and content planners can pick the topics that will truly amplify your brand

Transcript

  • 1. We build platforms that focus on TACTICAL social media 1
  • 2. This is what Twitter data looks like... Without oneQube
  • 3. Practical Use Cases for Tactical Social Media Prospecting Social Audience Measurement Real-time Conversation Analysis “POI” Contextual Targeting
  • 4. Social Audience Measurement
  • 5. Social Audience Measurement
  • 6. Social Audience Measurement
  • 7. Prospecting
  • 8. Prospecting
  • 9. POI Contextual Targeting
  • 10. POI Contextual Targeting
  • 11. Real-time Conversation Analysis
  • 12. Real-time Conversation Analysis
  • 13. Real-time Conversation Analysis
  • 14. Start Your Free Trial
  • 15. sales@oneQube.com http://oneQube.com http://spiderQube.com http://Twitter.com/oneQubeMe http://facebook.com/oneQube