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Peter Sheppard Managing Director at SiteSet Digital dissects the social media strategy of Ocearch Exploration Services Twitter account. Ocearch's account is managed by Internet Media Labs with their service, The Social Lab. Internet Media Labs uses products such as Spider and oneQube for Real-Time listening and social search to build communities and engage with audiences on Twitter. Using Twitter has been a crucial part of IML's strategy in a world where real-time engagement is the new real-time marketing.