E-Business

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E-Business

  1. 1. Creating a Winning E-BusinessSecond EditionCreating an E-Business PlanChapter 3
  2. 2. Creating a Winning E-Business Second Edition, Chapter 3 2Learning Objectives Organize a business plan Prepare an executive summary Write a mission statement Prepare a marketplace analysis Create operational, financial, and managementplans
  3. 3. Creating a Winning E-Business Second Edition, Chapter 3 3Learning Objectives(continued) Understand legal forms of businesses Describe e-business partnerships
  4. 4. Creating a Winning E-Business Second Edition, Chapter 3 4Business Plan Organization Business plan– Formal business planning document• Identifies the business and its mission• Names the key management team members• Describes the products or services to be offered• Provides a marketplace analysis• Identifies customers and competitors• Determines resources for profitable operations• Sets a timetable for profitability
  5. 5. Creating a Winning E-Business Second Edition, Chapter 3 5Business Plan Organization(continued) Government and for-profit sources for businessplanning information and templates– SCORE– SBA– BizPlanIt– Bplans.com– E-Future Centre
  6. 6. Creating a Winning E-Business Second Edition, Chapter 3 6Business Plan Organization(continued)
  7. 7. Creating a Winning E-Business Second Edition, Chapter 3 7Business Plan Organization(continued)
  8. 8. Creating a Winning E-Business Second Edition, Chapter 3 8Business Plan Organization(continued) Business plan components– Cover sheet and title page– Table of contents– Executive summary– Business description– Vision/mission statement
  9. 9. Creating a Winning E-Business Second Edition, Chapter 3 9Business Plan Organization(continued) Business plan components (continued)– Information on products/services– Industry, customer, competitor analyses– Operational, financial, and managerial plans– Identification of critical risks– Exit strategy
  10. 10. Creating a Winning E-Business Second Edition, Chapter 3 10Business Plan Organization(continued) Cover sheet– Title of document and preparer’s name– Plan copy number– “Confidential” notation Title page– Cover sheet information and• Contact numbers• Key team members’ names• Name of person receiving the plan
  11. 11. Creating a Winning E-Business Second Edition, Chapter 3 11Business Plan Organization(continued)
  12. 12. Creating a Winning E-Business Second Edition, Chapter 3 12Business Plan Organization(continued)
  13. 13. Creating a Winning E-Business Second Edition, Chapter 3 13Business Plan Organization(continued) Table of contents– Lists all the major sections and subsections of theplan– Prepared after rest of plan is complete– Carefully checked for omissions and pagenumber errors
  14. 14. Creating a Winning E-Business Second Edition, Chapter 3 14Business Plan Organization(continued)
  15. 15. Creating a Winning E-Business Second Edition, Chapter 3 15Business Plan Organization(continued) Executive summary– A condensed version of the complete plan– Used by interested parties to quickly assess thebusiness idea and weed out plans– Keep it short (one to three pages)– Use clear and concise language and actionwords– Create last after plan details are developed
  16. 16. Creating a Winning E-Business Second Edition, Chapter 3 16Business Plan Organization(continued)
  17. 17. Creating a Winning E-Business Second Edition, Chapter 3 17Business Plan Organization(continued) Vision statement– A formal statement of a business’s hopes anddesires– Written to guide and inspire employees Mission statement– A formal statement that explains a business’sreason for existing
  18. 18. Creating a Winning E-Business Second Edition, Chapter 3 18Business Plan Organization(continued) Business description– Summary of business’s background– Information about legal form of business– Business’s history to date– Key personnel– Future goals
  19. 19. Creating a Winning E-Business Second Edition, Chapter 3 19Business Plan Organization(continued)
  20. 20. Creating a Winning E-Business Second Edition, Chapter 3 20Business Plan Organization(continued) Products or services section– Description of products or services offered– Anticipated sales for each product or service– Describes benefits of product or service tocustomers
  21. 21. Creating a Winning E-Business Second Edition, Chapter 3 21Business Plan Organization(continued)
  22. 22. Creating a Winning E-Business Second Edition, Chapter 3 22Business Plan Organization(continued) Marketplace analysis– Information about the specific industry of whichbusiness is a part– Description of targeted customers– Description of major competitors– Overview of marketing and sales strategies
  23. 23. Creating a Winning E-Business Second Edition, Chapter 3 23Business Plan Organization(continued)
  24. 24. Creating a Winning E-Business Second Edition, Chapter 3 24Business Plan Organization(continued) Operational plan– Describes a business’s physical location andequipment– Notes the manufacturing or service actionsneeded to get products/services to market– Summarizes Web site operations
  25. 25. Creating a Winning E-Business Second Edition, Chapter 3 25Business Plan Organization(continued)
  26. 26. Creating a Winning E-Business Second Edition, Chapter 3 26Business Plan Organization(continued) Financial plan– Explains how your e-business idea, goals, andstrategies translate into profits– Provides standard financial statements forincome, expense, and cash flow data• Pro forma balance sheet• Projected income statement• Planned cash flow statement– May include “deal plan,” break-even analysis,ratio analysis
  27. 27. Creating a Winning E-Business Second Edition, Chapter 3 27Business Plan Organization(continued)
  28. 28. Creating a Winning E-Business Second Edition, Chapter 3 28Business Plan Organization(continued)
  29. 29. Creating a Winning E-Business Second Edition, Chapter 3 29Business Plan Organization(continued)
  30. 30. Creating a Winning E-Business Second Edition, Chapter 3 30Business Plan Organization(continued)
  31. 31. Creating a Winning E-Business Second Edition, Chapter 3 31Business Plan Organization(continued)
  32. 32. Creating a Winning E-Business Second Edition, Chapter 3 32Business Plan Organization(continued) Management plan– Organizational structure of business– Information on• Key members of management team• Outside advisors• Mentors• Consultants
  33. 33. Creating a Winning E-Business Second Edition, Chapter 3 33Business Plan Organization(continued)
  34. 34. Creating a Winning E-Business Second Edition, Chapter 3 34Business Plan Organization(continued)
  35. 35. Creating a Winning E-Business Second Edition, Chapter 3 35Business Plan Organization(continued) Appendices– Resumes– Pictures of products– Explanation of services– Legal documents– Other supporting documentation
  36. 36. Creating a Winning E-Business Second Edition, Chapter 3 36Legal Forms of Organization Sole proprietorship– Business started by an individual– Owner and business are one in the same for taxand legal liability issues
  37. 37. Creating a Winning E-Business Second Edition, Chapter 3 37Legal Forms of Organization(continued) Partnership– Legal business entity with two or more co-owners– Follows a partnership agreement– General partnership: Tax and legal liabilities flowthrough to individual partners– Limited partnership• General partner manages and assumes unlimitedliability• Limited partners have liability for amount of theircapital contribution and their accepted debt
  38. 38. Creating a Winning E-Business Second Edition, Chapter 3 38Legal Forms of Organization(continued) Corporation– Separate legal and taxable entity from its owners– “C” corporation owners are it shareholders– Liability is limited to investment in business– Profits are taxed twice: once for the corporationand again when distributed to owners as stockdividends
  39. 39. Creating a Winning E-Business Second Edition, Chapter 3 39Legal Forms of Organization(continued) Corporation (continued)– “S” corporation gives owners partnership statusand corporate liability protection Limited liability company (LLC)– Tax status of sole proprietorship or partnership– Liability status of a corporation
  40. 40. Creating a Winning E-Business Second Edition, Chapter 3 40E-Business Partnerships Strong positive relationships with strategicpartners are critical– Partnerships that help build market awareness• Public relations firms• Marketing consultants– Partnerships that assist in operations• Suppliers• Distributors• Web hosting companies
  41. 41. Creating a Winning E-Business Second Edition, Chapter 3 41Chapter Summary A business plan is used to– Check feasibility of business– Seek funding– Guide operations A business plan includes– Cover sheet and title page– Table of contents and executive summary– Marketplace analyses– Operational, financial, and marketing plans
  42. 42. Creating a Winning E-Business Second Edition, Chapter 3 42Chapter Summary(continued) Business plan appendices can include– Resumes– Pictures of products and information on services– Legal documents– Other supporting details for the overall plan
  43. 43. Creating a Winning E-Business Second Edition, Chapter 3 43Chapter Summary(continued) Business description should include legal form ofbusiness Business plan should note key strategicpartnerships

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