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Creating a Winning E-BusinessSecond EditionDefining Your E-Business IdeaChapter 2
Creating a Winning E-Business Second Edition, Chapter 2 2Learning Objectives Identify entrepreneurial abilities Describe...
Creating a Winning E-Business Second Edition, Chapter 2 3The Entrepreneur and theEntrepreneurial Process Entrepreneur– As...
Creating a Winning E-Business Second Edition, Chapter 2 4The Entrepreneur and theEntrepreneurial Process(continued) E-bus...
Creating a Winning E-Business Second Edition, Chapter 2 5The Entrepreneur and theEntrepreneurial Process(continued) Entre...
Creating a Winning E-Business Second Edition, Chapter 2 6The Entrepreneur and theEntrepreneurial Process(continued) Entre...
Creating a Winning E-Business Second Edition, Chapter 2 7The Entrepreneur and theEntrepreneurial Process(continued) Entre...
Creating a Winning E-Business Second Edition, Chapter 2 8The Entrepreneur and theEntrepreneurial Process(continued) Entre...
Creating a Winning E-Business Second Edition, Chapter 2 9The Entrepreneur and theEntrepreneurial Process(continued) Entre...
Creating a Winning E-Business Second Edition, Chapter 2 10The Entrepreneur and theEntrepreneurial Process(continued) Entr...
Creating a Winning E-Business Second Edition, Chapter 2 11The Entrepreneur and theEntrepreneurial Process(continued)
Creating a Winning E-Business Second Edition, Chapter 2 12Factors AffectingE-Business Success The network effect– Total v...
Creating a Winning E-Business Second Edition, Chapter 2 13Factors AffectingE-Business Success (continued)
Creating a Winning E-Business Second Edition, Chapter 2 14Factors AffectingE-Business Success (continued)
Creating a Winning E-Business Second Edition, Chapter 2 15Factors AffectingE-Business Success (continued) Innovative mark...
Creating a Winning E-Business Second Edition, Chapter 2 16Factors AffectingE-Business Success (continued)
Creating a Winning E-Business Second Edition, Chapter 2 17Factors AffectingE-Business Success (continued) Scalability– Ab...
Creating a Winning E-Business Second Edition, Chapter 2 18Factors AffectingE-Business Success (continued) Ease of entry i...
Creating a Winning E-Business Second Edition, Chapter 2 19Factors AffectingE-Business Success (continued)
Creating a Winning E-Business Second Edition, Chapter 2 20Factors AffectingE-Business Success (continued) Ease of entry i...
Creating a Winning E-Business Second Edition, Chapter 2 21Factors AffectingE-Business Success (continued) Ability to quic...
Creating a Winning E-Business Second Edition, Chapter 2 22Factors AffectingE-Business Success (continued)
Creating a Winning E-Business Second Edition, Chapter 2 23Exploiting E-BusinessAdvantages (continued) Expand the market– ...
Creating a Winning E-Business Second Edition, Chapter 2 24Exploiting E-BusinessAdvantages (continued)
Creating a Winning E-Business Second Edition, Chapter 2 25Exploiting E-BusinessAdvantages (continued) Acquire greater bus...
Creating a Winning E-Business Second Edition, Chapter 2 26Exploiting E-BusinessAdvantages (continued)
Creating a Winning E-Business Second Edition, Chapter 2 27Exploiting E-BusinessAdvantages (continued)
Creating a Winning E-Business Second Edition, Chapter 2 28Exploiting E-BusinessAdvantages (continued) Use power of the In...
Creating a Winning E-Business Second Edition, Chapter 2 29Exploiting E-BusinessAdvantages (continued)
Creating a Winning E-Business Second Edition, Chapter 2 30Exploiting E-BusinessAdvantages (continued) Create new products...
Creating a Winning E-Business Second Edition, Chapter 2 31Exploiting E-BusinessAdvantages (continued)
Creating a Winning E-Business Second Edition, Chapter 2 32Exploiting E-BusinessAdvantages (continued)
Creating a Winning E-Business Second Edition, Chapter 2 33Exploiting E-BusinessAdvantages (continued) Reduce costs of run...
Creating a Winning E-Business Second Edition, Chapter 2 34Exploiting E-BusinessAdvantages (continued)
Creating a Winning E-Business Second Edition, Chapter 2 35Exploiting E-BusinessAdvantages (continued)
Creating a Winning E-Business Second Edition, Chapter 2 36Chapter Summary An entrepreneur assumes the risks of startingan...
Creating a Winning E-Business Second Edition, Chapter 2 37Chapter Summary(continued) Five stages of the entrepreneurial p...
Creating a Winning E-Business Second Edition, Chapter 2 38Chapter Summary(continued) Factors that can affect e-business s...
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E Business

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Transcript of "E Business"

  1. 1. Creating a Winning E-BusinessSecond EditionDefining Your E-Business IdeaChapter 2
  2. 2. Creating a Winning E-Business Second Edition, Chapter 2 2Learning Objectives Identify entrepreneurial abilities Describe the entrepreneurial process Understand the factors affecting e-businesssuccess Identify ways to exploit e-business advantages
  3. 3. Creating a Winning E-Business Second Edition, Chapter 2 3The Entrepreneur and theEntrepreneurial Process Entrepreneur– Assumes the risks of starting and operating his orher own business– Must be able to lead others– Must believe in his or her business idea– Must have the self-confidence to accomplishbusiness goals
  4. 4. Creating a Winning E-Business Second Edition, Chapter 2 4The Entrepreneur and theEntrepreneurial Process(continued) E-business entrepreneur examples– Jeff Bezos, Amazon.com– Pierre Omidyar, eBay– Kelby Hagar, GroceryWorks.com and DigitalWitness– Jason Zasky, Failure Magazine
  5. 5. Creating a Winning E-Business Second Edition, Chapter 2 5The Entrepreneur and theEntrepreneurial Process(continued) Entrepreneurial abilities– Leadership traits– High-energy level– Self-confidence– Organizational skills– Ability to act quickly and decisively– Independent, goal-oriented, creative, competitive
  6. 6. Creating a Winning E-Business Second Edition, Chapter 2 6The Entrepreneur and theEntrepreneurial Process(continued) Entrepreneurial process– Stage 1: Are you an entrepreneur?• Assess your entrepreneurial abilities• Evaluate time and effort involved instarting/running your own business• Consider the effect of the business commitment onyour family life
  7. 7. Creating a Winning E-Business Second Edition, Chapter 2 7The Entrepreneur and theEntrepreneurial Process(continued) Entrepreneurial process (continued)– Stage 2: Buy existing business or start ownbusiness?
  8. 8. Creating a Winning E-Business Second Edition, Chapter 2 8The Entrepreneur and theEntrepreneurial Process(continued) Entrepreneurial process (continued)– Stage 3: For a new business startup you must• Define the business idea• Create a business plan• Secure financing
  9. 9. Creating a Winning E-Business Second Edition, Chapter 2 9The Entrepreneur and theEntrepreneurial Process(continued) Entrepreneurial process (continued)– Stage 4: Operate and grow your business
  10. 10. Creating a Winning E-Business Second Edition, Chapter 2 10The Entrepreneur and theEntrepreneurial Process(continued) Entrepreneurial process (continued)– Stage 5: Harvest your business• Continue to operate “cash cow”• Go public• Sell the business• Liquidate the business
  11. 11. Creating a Winning E-Business Second Edition, Chapter 2 11The Entrepreneur and theEntrepreneurial Process(continued)
  12. 12. Creating a Winning E-Business Second Edition, Chapter 2 12Factors AffectingE-Business Success The network effect– Total value of a product, service, or technologygrows as more and more people use it• Telephone system example– Single telephone has no value; as more people join thetelephone system, the value of each telephone increases• uBid online auction site example– As more people participate, the auction site becomesmore valuable to buyers and sellers
  13. 13. Creating a Winning E-Business Second Edition, Chapter 2 13Factors AffectingE-Business Success (continued)
  14. 14. Creating a Winning E-Business Second Edition, Chapter 2 14Factors AffectingE-Business Success (continued)
  15. 15. Creating a Winning E-Business Second Edition, Chapter 2 15Factors AffectingE-Business Success (continued) Innovative marketing ideas– Hotmail and viral marketing example• Hotmail users grew at a rapid rate because ofelectronic word of mouth coupled with the networkeffect• Electronic word of mouth or viral marketingspreads from user to user in the same way ahuman virus spreads from person to person
  16. 16. Creating a Winning E-Business Second Edition, Chapter 2 16Factors AffectingE-Business Success (continued)
  17. 17. Creating a Winning E-Business Second Edition, Chapter 2 17Factors AffectingE-Business Success (continued) Scalability– Ability of a business to function well in the face ofrapid growth• Systems and procedures meet customers needs• AllAdvantage e-business failure example– E-business idea: Paying for users to browse the Weband view advertising– Millions of customers signed on; advertisers did not– No scalability with rapid growth in customers
  18. 18. Creating a Winning E-Business Second Edition, Chapter 2 18Factors AffectingE-Business Success (continued) Ease of entry into electronic markets– Low-cost technologies make it easy to create newe-businesses– eBay and online auction example• Easy for consumers to interact at auction site• Web auction software is cheap and easy toinstall /maintain• E-businesses earn commissions without having tomanage, warehouse, and distribute products
  19. 19. Creating a Winning E-Business Second Edition, Chapter 2 19Factors AffectingE-Business Success (continued)
  20. 20. Creating a Winning E-Business Second Edition, Chapter 2 20Factors AffectingE-Business Success (continued) Ease of entry into electronic markets (continued)– Competitive barriers to overcome• Failure to secure first-mover advantage• Lack of name identification• Lack of customer loyalty
  21. 21. Creating a Winning E-Business Second Edition, Chapter 2 21Factors AffectingE-Business Success (continued) Ability to quickly adapt to marketplace changes– Rapid knowledge transfer– Need to make decisions quickly– Exploit new ideas and opportunities– Handle new challenges• Amazon.com is an example of ongoing evolutionfrom a basic e-business idea
  22. 22. Creating a Winning E-Business Second Edition, Chapter 2 22Factors AffectingE-Business Success (continued)
  23. 23. Creating a Winning E-Business Second Edition, Chapter 2 23Exploiting E-BusinessAdvantages (continued) Expand the market– Business and consumers are no longer bound byconstraints of time, space, physical location– Opportunity to reach larger market– Ticketmaster example
  24. 24. Creating a Winning E-Business Second Edition, Chapter 2 24Exploiting E-BusinessAdvantages (continued)
  25. 25. Creating a Winning E-Business Second Edition, Chapter 2 25Exploiting E-BusinessAdvantages (continued) Acquire greater business visibility– Get business name, products, and services infront of potential customers more quickly– Auto industry example
  26. 26. Creating a Winning E-Business Second Edition, Chapter 2 26Exploiting E-BusinessAdvantages (continued)
  27. 27. Creating a Winning E-Business Second Edition, Chapter 2 27Exploiting E-BusinessAdvantages (continued)
  28. 28. Creating a Winning E-Business Second Edition, Chapter 2 28Exploiting E-BusinessAdvantages (continued) Use power of the Internet and Web to maximizecustomer relationships and improveresponsiveness– Create customer loyalty– Stay in touch with customer needs– Build one-on-one relationships– Provide information to enrich customers’ onlineexperience• Southwest Airlines example
  29. 29. Creating a Winning E-Business Second Edition, Chapter 2 29Exploiting E-BusinessAdvantages (continued)
  30. 30. Creating a Winning E-Business Second Edition, Chapter 2 30Exploiting E-BusinessAdvantages (continued) Create new products and services– Opportunities for new e-business ideas whereproducts or services are accessed over the Web• Business software applications• Server facilities for data file backup• Legal dispute resolution– Cybersettle example• Web hosting services– Rackspace Managed Hosting example
  31. 31. Creating a Winning E-Business Second Edition, Chapter 2 31Exploiting E-BusinessAdvantages (continued)
  32. 32. Creating a Winning E-Business Second Edition, Chapter 2 32Exploiting E-BusinessAdvantages (continued)
  33. 33. Creating a Winning E-Business Second Edition, Chapter 2 33Exploiting E-BusinessAdvantages (continued) Reduce costs of running a business– Sales and customer support costs– Transaction costs– Order handling costs• Dell Computers, Cisco Systems, and MicrosoftCorporation examples
  34. 34. Creating a Winning E-Business Second Edition, Chapter 2 34Exploiting E-BusinessAdvantages (continued)
  35. 35. Creating a Winning E-Business Second Edition, Chapter 2 35Exploiting E-BusinessAdvantages (continued)
  36. 36. Creating a Winning E-Business Second Edition, Chapter 2 36Chapter Summary An entrepreneur assumes the risks of startingand operating his or her own business Entrepreneurial abilities– Leadership– High-energy– Self-confidence– Organization skills– Ability to act quickly
  37. 37. Creating a Winning E-Business Second Edition, Chapter 2 37Chapter Summary(continued) Five stages of the entrepreneurial process– Decide if you are an entrepreneur– Decide to buy or start new business– Plan the business– Operate the business– Harvest the business
  38. 38. Creating a Winning E-Business Second Edition, Chapter 2 38Chapter Summary(continued) Factors that can affect e-business success– Network effect– Innovative marketing ideas– Scalability of the e-business idea– Cost of entry into the marketplace– Ability to overcome competitive barriers– Ability to exploit inherent advantages
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