E business

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introduction to E-Business basics for beginners

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E business

  1. 1. Creating a Winning E-BusinessSecond EditionUnderstanding E-BusinessChapter 1
  2. 2. Creating a Winning E-BusinessSecond Edition, Chapter 12Learning Objectives Discuss e-business basics Describe the Internet and World Wide Web Discuss the role of e-business in the globaleconomy List e-business advantages and disadvantages
  3. 3. Creating a Winning E-BusinessSecond Edition, Chapter 13Learning Objectives(continued) Explain e-business value chains and valueactivities Identify e-business models
  4. 4. Creating a Winning E-BusinessSecond Edition, Chapter 14E-Business Basics E-commerce – Process of buying or sellinggoods or services across a telecommunicationsnetwork E-business – Widest spectrum of businessactivities using Internet and Web technologies Many technologies facilitate e-business– Electronic funds transfer (EFT)– Electronic data interchange (EDI)– Internet / World Wide Web
  5. 5. Creating a Winning E-BusinessSecond Edition, Chapter 15The Internet andWorld Wide Web Network– Group of two or more computers– Linked by communication media• Cable• Telephone lines• Wireless connections Networks servers– Give users access to shared network resources– Printers, files, telecommunication lines
  6. 6. Creating a Winning E-BusinessSecond Edition, Chapter 16The Internet andWorld Wide Web (continued)
  7. 7. Creating a Winning E-BusinessSecond Edition, Chapter 17The Internet andWorld Wide Web (continued) Internet– A worldwide public network that connects privatenetworks– Originated in the late 1960s as ARPANET– Managed by the National Science Foundation inthe 1980s and early 1990s as NSFnet– Connected colleges, universities, and researchcenters– Commercial activity was prohibited until 1991
  8. 8. Creating a Winning E-BusinessSecond Edition, Chapter 18The Internet andWorld Wide Web (continued) Internet (continued)– Replaced by commercial high-speedtelecommunications backbones in 1995• Individuals and SMBs connect via an InternetService Provider (ISP)• Large businesses, colleges, and universities mayhave direct connection
  9. 9. Creating a Winning E-BusinessSecond Edition, Chapter 19The Internet andWorld Wide Web (continued)
  10. 10. Creating a Winning E-BusinessSecond Edition, Chapter 110The Internet andWorld Wide Web (continued)
  11. 11. Creating a Winning E-BusinessSecond Edition, Chapter 111The Internet andWorld Wide Web (continued)
  12. 12. Creating a Winning E-BusinessSecond Edition, Chapter 112The Internet andWorld Wide Web (continued) World Wide Web (Web)– A subset of the Internet– Built on the concept of hypertext– System of linked pages called Web pages– Related Web pages are called a Web site– Viewed in a Web browser– Stored on Web servers Millions of people around the world accessthe Internet and Web daily
  13. 13. Creating a Winning E-BusinessSecond Edition, Chapter 113E-Business and theGlobal Economy Widespread linking of individuals andbusinesses has changed global economy– Time and space are no longer limiting factors– Business value of information is greater– Information is more accessible– Traditional intermediaries have been replacedby new types of intermediaries
  14. 14. Creating a Winning E-BusinessSecond Edition, Chapter 114E-Business and theGlobal Economy (continued) Buyers are growing more powerful Internet and Web access has changedbuyers expectations– Information on competing products– Transaction speed and convenience
  15. 15. Creating a Winning E-BusinessSecond Edition, Chapter 115E-Business and theGlobal Economy (continued)
  16. 16. Creating a Winning E-BusinessSecond Edition, Chapter 116E-Business and theGlobal Economy (continued)
  17. 17. Creating a Winning E-BusinessSecond Edition, Chapter 117E-Business and theGlobal Economy (continued)
  18. 18. Creating a Winning E-BusinessSecond Edition, Chapter 118E-Business and theGlobal Economy (continued)
  19. 19. Creating a Winning E-BusinessSecond Edition, Chapter 119E-Business and theGlobal Economy (continued)
  20. 20. Creating a Winning E-BusinessSecond Edition, Chapter 120E-Business and theGlobal Economy (continued) Value chain or value network– Activities involved in the production of goodsor services– Internet and Web technologies facilitate valuechains and networks• Improve communication• Improve transaction speed Internet and Web access allows businessesto rethink their value chains
  21. 21. Creating a Winning E-BusinessSecond Edition, Chapter 121E-Business and theGlobal Economy (continued)
  22. 22. Creating a Winning E-BusinessSecond Edition, Chapter 122E-Business and theGlobal Economy (continued)
  23. 23. Creating a Winning E-BusinessSecond Edition, Chapter 123 Business models– How a company conducts business in order togenerate revenue– Widespread access to the Internet and Weballows companies to adapt old models andcreate new ones E-business models are often categorized bytype of customerE-Business Models
  24. 24. Creating a Winning E-BusinessSecond Edition, Chapter 124E-Business Models(continued)
  25. 25. Creating a Winning E-BusinessSecond Edition, Chapter 125 Business-to-consumer (B2C)– Retail sales (e-retail) including airline tickets,entertainment venue tickets, hotel rooms, stockpurchases, diet and fitness programs Brick-and-mortar companies are moving tobrick-and click companies– Sears, Best Buy, Barnes & Noble, the Gap Pure-play e-retailers and catalog merchants– Amazon.com, eBags, Harry and DavidE-Business Models(continued)
  26. 26. Creating a Winning E-BusinessSecond Edition, Chapter 126E-Business Models(continued)
  27. 27. Creating a Winning E-BusinessSecond Edition, Chapter 127E-Business Models(continued)
  28. 28. Creating a Winning E-BusinessSecond Edition, Chapter 128E-Business Models(continued)
  29. 29. Creating a Winning E-BusinessSecond Edition, Chapter 129E-Business Models(continued) Business-to-business (B2B)– Businesses selling to other businesses– Online stores, such as Office Depot, Staples– Internet and Web technologies• Web hosting• Web design• Hardware and software• Consulting
  30. 30. Creating a Winning E-BusinessSecond Edition, Chapter 130E-Business Models(continued) Business-to-business (B2B)– Online trading communities for vertical markets– Exchanges, aggregators, auctions• Virtual marketspaces for buyers and sellers• Elance, ATLA Exchange, Business.com,HedgeHog
  31. 31. Creating a Winning E-BusinessSecond Edition, Chapter 131E-Business Models(continued)
  32. 32. Creating a Winning E-BusinessSecond Edition, Chapter 132E-Business Models(continued)
  33. 33. Creating a Winning E-BusinessSecond Edition, Chapter 133E-Business Models(continued)
  34. 34. Creating a Winning E-BusinessSecond Edition, Chapter 134E-Business Models(continued) Business-to-government (B2G)– Businesses provide a marketspace for otherbusinesses and government agencies– Bidmain, B2GMarkets
  35. 35. Creating a Winning E-BusinessSecond Edition, Chapter 135E-Business Models(continued)
  36. 36. Creating a Winning E-BusinessSecond Edition, Chapter 136E-Business Models(continued) Consumer-to-consumer (C2C)– Consumers sell or exchange products andservices directly with other consumers– Auctions, online classified ads, expert informationexchanges• eBay, American Boat Listing, TraderOnline.com,AllExperts
  37. 37. Creating a Winning E-BusinessSecond Edition, Chapter 137E-Business Models(continued)
  38. 38. Creating a Winning E-BusinessSecond Edition, Chapter 138E-Business Models(continued)
  39. 39. Creating a Winning E-BusinessSecond Edition, Chapter 139E-Business Models(continued) Consumer-to-business (C2B)– Reverse auctions in which a single consumernames his or her own price for products orservices– Consumer’s offer made to multiple businesses,which can accept or decline offer– Priceline.com
  40. 40. Creating a Winning E-BusinessSecond Edition, Chapter 140E-Business Models(continued)
  41. 41. Creating a Winning E-BusinessSecond Edition, Chapter 141Chapter Summary E-business – Conducting a broad spectrum ofbusiness activities over a telecommunicationsnetwork Internet – A worldwide public network thatconnects private networks World Wide Web – A subset of the Internet Time, space, and geographic location no longerlimiting factors
  42. 42. Creating a Winning E-BusinessSecond Edition, Chapter 142Chapter Summary(continued) Buyers are growing more powerful Businesses are rethinking their value chains Business model – The way a company conductsits activities in order to generate revenue Businesses are adapting old business modelsand creating new ones E-business models – B2C, B2B, B2G, C2C, C2B

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