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An App with spanish news in sports, business, lifestyle, travel, technology etc covering all spanish newspapers and magazines. With an option to customize, share and save for later reading (offline), ...

An App with spanish news in sports, business, lifestyle, travel, technology etc covering all spanish newspapers and magazines. With an option to customize, share and save for later reading (offline), it is a unique App with easy user interface.

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  • Pain/need – all in one place……….social, news and different areas of interest. To feed the ever growing number of smart phone users in Spain, where people like to spend their looking for local information and social networking sites . To bridge the gap and save time for users surfing from one online website to the other for news in areas of their interest.
  • Solution (1 more slide on opportunity) -size of the market and consumers behaviour on mobile And on the advertisers front also……86% visibility

New slide 2 New slide 2 Presentation Transcript

  • NewSlide
  • There is a Need
  • How do we fulfill the Need?
  • Where is the Opportunity ?• 44% market penetration of smart phone users• 24% of smart phone users have made a purchase on their mobile• 34% expect to use their smart phone more to access the internet in the future• 25% would rather give up TV than their smart phone
  • Our solution• To bring the relevant news at your fingertips• To provide one stop shop solution across all demographics and areas of interest
  • How do we make money?
  • Business model
  • Unique user interface
  • Digital & Mobile Marketing
  • Competition (Indirect)More than 20mn users Started as a paid AppWorth $500mn Became a free App as itNot more than 24 started loosing tractionmonth old company Owned and launched by CNN Intention to aggregate rivals news stories
  • Team Composition• Om Shah - (Founder) Experience of 8 years in the family business of manufacturing & exporting of textiles, acquiring new clients in different geographies across North Africa through customized product development, sales and marketing strategy Masters in Business Administration from IE Business School’12)• Francis Osih - (Technical Co-partner & Also sole founder of PobleMobile) Managing a team of 10+ employees for the past 2 yrs. Masters in International Management from ESADE Business School• Jonathan Kyristsis – Responsible for sales and marketing at PobleMobile With 2 years of experience in application marketing while leading a team of 3. Masters in International Management from ESADE Business School• Daniel Williams – Responsible for application development at PobleMobile 5 years of industry experience, leading a team of 4 Masters in Electrical Engineering from Nottingham University
  • Projections and Milestones CPM - .50-.60 cents PPC – €1-1.2 CPA/D – €1.5-2 Spanish Population - Approximately 50mn Smart phone Penetration – 44% (22mn and growing) Mobile Ad usage in Spain’11 – 225% Projected Ad spend in Spain’12 – €100mn “As a rule of thumb, dividing sales forecasts by one hundred and adding one year to the projected shipping date is about right for startups without a prototype” - Guy Kawasakihttp://www.mobilemarketingwatch.com/global-mobile-advertising-spend-grows-38-percent-in-q1-2011-spain-sees-225-percent-boost-14832/#http://blog.tmsfactory.com/robust-mobile-ad-spend-in-spain-local-mobile-ad-revenues-up-in-the-us.html
  • Status and Timeline• The App is under the working prototype stage and a Beta version will be ready come venture day.• Given the commitment, background and expertise of the team on hand and the most important resources being in house, we set ourselves a target of 3 months to go live in the market (Note – Pulse was developed in Launch Pad at Stanford Business School in a matter of 3 months by 2 mechanical engineering students from India)
  • One key message• The concept is already proven, market is there, content is readily available, and the team is ready to bring the three together
  • http://www.thinkwithgoogle.com/mobileplanet/en
  • http://www.thinkwithgoogle.com/mobileplanet/en
  • http://www.thinkwithgoogle.com/mobileplanet/en
  • http://www.thinkwithgoogle.com/mobileplanet/en
  • http://www.thinkwithgoogle.com/mobileplanet/en
  • http://www.thinkwithgoogle.com/mobileplanet/en
  • http://www.thinkwithgoogle.com/mobileplanet/en
  • http://www.thinkwithgoogle.com/mobileplanet/en
  • http://www.thinkwithgoogle.com/mobileplanet/en
  • http://www.thinkwithgoogle.com/mobileplanet/en
  • http://www.thinkwithgoogle.com/mobileplanet/en
  • http://www.thinkwithgoogle.com/mobileplanet/en
  • http://www.thinkwithgoogle.com/mobileplanet/en
  • http://www.thinkwithgoogle.com/mobileplanet/en
  • http://www.thinkwithgoogle.com/mobileplanet/en
  • http://www.thinkwithgoogle.com/mobileplanet/en
  • http://www.thinkwithgoogle.com/mobileplanet/en
  • http://www.thinkwithgoogle.com/mobileplanet/en
  • http://www.thinkwithgoogle.com/mobileplanet/en
  • http://www.thinkwithgoogle.com/mobileplanet/en
  • http://www.thinkwithgoogle.com/mobileplanet/en
  • http://www.thinkwithgoogle.com/mobileplanet/en
  • http://www.thinkwithgoogle.com/mobileplanet/en
  • http://www.thinkwithgoogle.com/mobileplanet/en
  • http://www.thinkwithgoogle.com/mobileplanet/en
  • http://www.thinkwithgoogle.com/mobileplanet/en
  • http://www.thinkwithgoogle.com/mobileplanet/en
  • http://www.thinkwithgoogle.com/mobileplanet/en
  • http://www.thinkwithgoogle.com/mobileplanet/en
  • http://www.thinkwithgoogle.com/mobileplanet/en
  • http://www.thinkwithgoogle.com/mobileplanet/en