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Social Media Survey 2011 Results

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Bernd Bugelnig and Omri Bergman presenting an outline of the social media survey results at a business breakfast at Hotel de France in Vienna, 2011

Bernd Bugelnig and Omri Bergman presenting an outline of the social media survey results at a business breakfast at Hotel de France in Vienna, 2011

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  • 1. Business Breakfast – Social MediaBernd Bugelnig / Omri BergmanVienna, 10.5.2011
  • 2. Vorwort: Warum eine weitere Studie über Social Media? © 2011 Capgemini – All rights reserved 2 Business_Breakfast_2011_Social_Media_CG_Website.pptx
  • 3. Through 2015, 80% of enterprises will lack a coherent approach to dealing with information from social media Source: Gartner 2011 © 2011 Capgemini – All rights reserved 3 Business_Breakfast_2011_Social_Media_CG_Website.pptx
  • 4. Rahmenbedingungen Ziel Vertiefende Umfrage unter Berücksichtigung der vorliegenden Ergebnissen aus Capgemini & L.S.Z Consulting Studien (CIO Umfrage 2011 – L.S.Z Consulting; IT Trends 2011 – Capgemini) Eckdaten Die Ergebnisse basieren auf einer anonymen Befragung von 40 Personen. Erhebungsinstrument Online-Fragebogen Befragungszeitraum Die Befragung wurde von Capgemini / L.S.Z Consulting in der Zeit vom 4.4.2011 bis 2.5.2011 durchgeführt. © 2011 Capgemini – All rights reserved 4 Business_Breakfast_2011_Social_Media_CG_Website.pptx
  • 5. Wenn Sie an die folgenden Begriffe denken: „Web 2.0“,„Web 3.0“ und „Social Media“ – was trifft für Sie zu?Item 2 Begriffe gehört, aber keine weiteren Social Media web 2.0 / user generated content / Informationen “media for social interaction” / social 5% networking sites Ich kenne alle 3 Begriffe und kann sie klar unterscheiden Web 2.0 tag / post / share, Ich kenne alle 3 comment / user generated 31% Begriffe, kann content / design sie aber nicht zuordnen 64% Web 3.0 semantic web / computer generated information / wolframalpha.com © 2011 Capgemini – All rights reserved 5 Business_Breakfast_2011_Social_Media_CG_Website.pptx
  • 6. Wie hoch schätzen Sie die Bedeutung von „Social Media“in den kommenden Jahren für Ihr Unternehmen ein?Item 1; Hoch / Sehr Hoch zusammengefasst 63% 44% 16% 2011 2012 2013 © 2011 Capgemini – All rights reserved 6 Business_Breakfast_2011_Social_Media_CG_Website.pptx
  • 7. Für welche/n Zweck/e glauben Sie werden „Social Networking Sites“ unter anderem verwendet? Item 7; Mehrfachnennungen erlaubt 94% 72% 66% 44% Um mit Freunden und Um neue geschäftliche oder Um sich über Produkte und Um sich aktiv an DiskussionenBekannten in Kontakt zu private Kontakte zu knüpfen Firmen zu informieren über Produkte oder bleiben Dienstleistungen zu beteiligen © 2011 Capgemini – All rights reserved 7 Business_Breakfast_2011_Social_Media_CG_Website.pptx
  • 8. Wenn Sie an „Social Media“ denken, dann denken Sieautomatisch an…Item 3; Mehrfachnennungen erlaubt 100% 100% verbinden Social Media mit Facebook - Nur wenige mit Business-relevanten Themen 19% 19% 13%…“Social Networking Sites“ …Auslagerung eines Teils …Minimierung der negativen …Business-Opportunitäten in(wie z.B. Facebook, Twitter, des Kundenservices in das Eindrücke und Echtzeit erkennen Yammer, Xing,…) „Web 2.0“ einflussreichen Artikel im Internet © 2011 Capgemini – All rights reserved 8 Business_Breakfast_2011_Social_Media_CG_Website.pptx
  • 9. 78% der Konsumenten vertrauen ihrer eigenen Peergruppe 64% der Konsumenten vertrauen unabhängigen Experten74% der Kaufentscheidungen werden von anderen Usern auf „Social Media“ Plattformen beeinflusst14% der Konsumenten empfinden offizielle Unternehmens - Werbung als glaubwürdig © 2011 Capgemini – All rights reserved Sources: http://www.socialnomics.net/2009/08/11/statistics-show-social-media-is-bigger-than-you-think/ 9 Business_Breakfast_2011_Social_Media_CG_Website.pptx http://www.fredcavazza.net/2010/12/14/social-media-landscape-2011/
  • 10. Wer ist/fühlt sich heute in Ihrem Unternehmen für die „Social Media“ - Thematik verantwortlich? Item 9; Mehrfachnennungen erlaubt 78%52% 33% haben Niemanden als Verantwortlichen genannt 8% 8% 4% 4%IT Marketing Produktentwicklung Verkauf Kundenservice Andere © 2011 Capgemini – All rights reserved 10 Business_Breakfast_2011_Social_Media_CG_Website.pptx
  • 11. In welchen Bereichen kann man „Social Media“ gewinnbringend einsetzen? © 2011 Capgemini – All rights reserved 11 Business_Breakfast_2011_Social_Media_CG_Website.pptx
  • 12. Für welche Bereiche in Ihrem Unternehmen könnte„Social Media“ gewinnbringend genutzt werden?Item 9; Mehrfachnennungen erlaubt 80% 55% 36% 25% 5% Marketing Produktentwicklung Verkauf Kundenservice Keinen 11% Knowledge Management, HR, Interne Kommunikation © 2011 Capgemini – All rights reserved 12 Business_Breakfast_2011_Social_Media_CG_Website.pptx
  • 13. Social Business Transformation - Social Media Opportunities Sales MarketingIncrease Sales  Maximise group of people who get in touch Increase Productivity  Enable positive user-user interaction on the with your products and services social cloudExtend Potential  Increase ease with which you can contact  Low-cost way to get a powerful messageCustomer Base Lower Costs your audience across  Transparency and instant feedback help to  Increase budget to manage the negative increase sales messages, as they spread faster Service Product Development Increase Customer Satisfaction  Provide service before a complaint reaches Success Rate  Listen to your (potential) customers your company  Optimize portfolio of products and services Lower Costs  Facilitate costumers to support one another Lower Costs  Leverage the creativity and knowledge of the  Reduce response time and lower costs crowd Reduce TTM  Lower development costs, reduce time to market and increase success rate Production Recruitment/HR Increase  Less meetings and emails will reduce Increase  Find the right employees, at a lower cost Productivity costs Employee  Increase employee loyalty and satisfaction,  Find the right people more quickly Loyalty which again reduces recruitment costs Lower Costs  Get support when needed  Have a better understanding of what Lower Costs colleagues are working on © 2011 Capgemini – All rights reserved 13 Business_Breakfast_2011_Social_Media_CG_Website.pptx
  • 14. © 2011 Capgemini – All rights reserved 14Business_Breakfast_2011_Social_Media_CG_Website.pptx
  • 15. © 2011 Capgemini – All rights reserved 15Business_Breakfast_2011_Social_Media_CG_Website.pptx
  • 16. Verfügt Ihr Unternehmen über eine explizite, firmenweite,„Social Media“ -Strategie bzw. -Policy?Item 13 Welche der folgenden Nutzenaspekte werden ausschlaggebend für Ihr K.A. Ja Unternehmen sein, um sich mit „Social 8% 9% Media“ zu beschäftigen? Item 11; Mehrfachnennungen erlaubt 86% 36% 22% 14% 14% 3% Nein 83% © 2011 Capgemini – All rights reserved 16 Business_Breakfast_2011_Social_Media_CG_Website.pptx
  • 17. © 2011 Capgemini – All rights reserved 17Business_Breakfast_2011_Social_Media_CG_Website.pptx
  • 18. Capgemini has elaborated a 5-step approach to create and implementSocial Media Solutions Social Media and Vision about the future role of Social Media best practices in your market Transformation Roadmap Social media affects Understanding of 2 your specific Vision &  Demonstrate potential Strategy Benefits 1 3  Qualitative and Awareness Feasibility quantitative Business Study impact of Social Value Creation Media  Recommendation Solution Design and 5 4 Implementation Solutions Analytics Integration into existing Application Landscape Process and  Develop insights on what is being said about your organization, Organizational products or services, and by whom Alignment  Take appropriate action to deal with anything occurring on social media, and align with your strategy and operations © 2011 Capgemini – All rights reserved 18 Business_Breakfast_2011_Social_Media_CG_Website.pptx
  • 19. Listening is the first step in a comprehensive social media strategy. Nextsteps include monitoring, engaging and acting in the social environmentSocial Media AnalyticsPhases: Listen Monitor Engage Act • Locate target • Define measures of • Create social • Gather product ideas customers success media presence • Refine your strategy • Identify relevant • Select measurement • Engage in • Engage in real-time communities tools conversation triage • Browse & categorize • Capture and analyze • Respond positively • Launch marketing content results, monitor • Publish relevant offers • Identify opportunities trends content • Tune brand • Build internal • Identify influencers • Build trust messaging awareness © 2011 Capgemini – All rights reserved 19 Business_Breakfast_2011_Social_Media_CG_Website.pptx
  • 20. More Information Social Business IT Trends 2011 Transformation Unternehmen fordern How customers wieder Innovation change your enterprise (German only) DNA © 2011 Capgemini – All rights reserved 20 Business_Breakfast_2011_Social_Media_CG_Website.pptx
  • 21. Contacts Bernd Bugelnig Omri Bergman Vice President Consultant Capgemini Consulting Österreich AG Capgemini Consulting Österreich AG Lassallestrasse 9b Lassallestrasse 9b A-1020 Vienna A-1020 Vienna Austria Austria Phone: +43 676 8263 8405 Phone: +43 676 8263 8249 E-Mail: bernd.bugelnig@capgemini.com E-Mail: omri.bergman@capgemini.com LinkedIn: http://www.linkedin.com/in/omribergman © 2011 Capgemini – All rights reserved 21 Business_Breakfast_2011_Social_Media_CG_Website.pptx
  • 22. Thank you very much for your attention! www.at.capgemini.com

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