Apple presentation

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this presentation is all about the apple trade and future prospects for apple market in india

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Apple presentation

  1. 1. Prospects for India’s Emerging Apple Market
  2. 2. Apple production  Average production=1.98 million tonn(7th largest producer)2008-2009 in 274,000 hectare. (source: NHB Database 2009)  Production characterized by slow growth and low yield  Most orchard and cultivars are old
  3. 3. Source :NHB Database2009,National Horticulture Board
  4. 4. 1.35 kg/year •Slow consumption growth rate despite raising income
  5. 5.  High Apple prices reduce demand •Income and price responsiveness of Apple demand
  6. 6. Apple Trade  Apple imports small but rising.  U.S. apple holds largest share of a competitive market.  Seasonal factors influence trade
  7. 7.  Apple tariff high relative to other fruit
  8. 8.  Non tariff measures affecting trade  Measures of protection for Indian apple  Quality and price creates separate market for domestic and imported apples ….
  9. 9. Seasonal factors influence trade
  10. 10. United states 19501 MT (33.3%) China 18858 MT (32.3%) Chile 14873 MT (25.5%) New Zealand 3762 MT (6.4%) Australia 1039 MT (1.7%) Italy 156 MT (0.26%) Others 213 MT (0.36%) Total 58402 MT India’s total import and share of exporter (2007) IN METRIC TON SOURCE: FAOSTAT 2007
  11. 11. China is a potential competitor of U.S. in apple export to India  Worlds largest producer of apple (29.85 million ton 2008-09), NHB database,2009  Price competitiveness  Sweet tasted Fuji variety getting popularity  Large exportable surplus  Extended supply period (Nov.-July)  Fruits packed in individual styrofoam packing Fuji variety Washington red
  12. 12. Apple marketing  Grower price risk impedes market improvement  Post harvest handling practices are poor  Wholesale price formation  Domestic market poorly integrated  Retail prices of domestic and imported apples  Lack of investment for domestic apples
  13. 13. Conclusion  Expanding high middle class consumers will be potential customer of imported apples  Domestic produce is far behind the quality and less competitive.  High tariff rates with higher intermediaries margin  Phytosanitory requirements, pesticide residue, food safety rules potential barrier for import
  14. 14.  China is a potential competitors of U.S. (accounts 40% of the world production), source: FAO website 10.2.2010  Reduction in the marketing margins, tariff , and import price are key concern area for U.S.A’s apple export to India
  15. 15. Om Prakash Gupta  PGDMA10-12 National Academy of Agricultural Research Management Hyderabad, India

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