E-commerce 2.0 expand your market overseas

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    E-commerce 2.0 expand your market overseas - Presentation Transcript

    1. E-COMMERCE 2.0 From social media to social commerce September , 10th 2009 Speaker : Jean Claude Donato Co-founder & Partner OMNINO L.L.P.
    2. FACTS & FIGURES E-commerce In France only: 22 millions online customers (out of >70 millions «French») +28% growth of online sales Q1 2009 (recession) 83% of age 18-34, 70% of 35-49 & 65% of 50+ S$62 millions is what you will make if you capture only 0.1% of French online market by 2010 (total S$62b) Numbers speak volume ! 1 Trillion US$ e-commerce revenues globally in 2008 97 billion US$ e-commerce GDP in APAC in 2008 & $171b by 2011 20% & 48% growth rate of e-commerce in China & India (2008) In Europe only: 75 billions EUR (UK), 21 billions EUR (FR), 13billions EUR (DE) sales of e-commerce in 2008 (products + services)
    3. SO WHY EUROPEANS BUY ONLINE? = SUNNY SINGAPORE MALLS ALWAYS OPENED 15MIN TO NEAREST MALL ORCHARD SHOPPING = COLD & RAINY EUROPE MALLS CLOSED SUNDAY & AFTER 6PM 2HRS TRAIN TO DOWNTOWN ONLINE SHOPPING
    4. WHAT IS THE FUTURE OF COMMERCE ? OR CERTAINLY BOTH ! HYPOTHESIS #1 : CHEAP PRODUCTS WILL LEAD THE WORLD HYPOTHESIS #2 : SOCIAL RESPONSIBLE, GREEN & QUALITY ASIAN BRANDS WILL WIN
    5. RETAIL and E-COMMERCE 1.0 Mass market & hard selling Expensive Marketing and Operation costs High Risk, Low margins, Physical outlets / Stocks BASIC NEEDS PASSIVE CONSUMERS RETAIL & E-Commerce 1.0 vs Social & E-commerce 2.0 Year 2000 SOCIAL and E-COMMERCE 2.0 Social driven / Consumer reviews Fairtrade, labels, and green values Quality over quantity / Low CAPEX NICHES, SOCIAL (INTER)ACTIVE Year 2010
    6. E-COMMERCE 1.0 : The success of 2000 but still strong in 2010
      • Mass market / Low branding
      • Not social / Hard selling
      • Niche market / Good branding
      • Social functions / Soft selling
    7. E-COMMERCE 2.0 : In its infancy now but for how long? Anyone can review, sell, advice, recommend any products or services
    8. CONSUMER SEARCH & BUYING BEHAVIOUR E-commerce 1.0 & 2.0 : How to drive revenues online? ACQUISITION REACH YOUR NICHE SEM/ SEO ONLINE VISIBILTY ENGAGE AUDIENCE BRAND RECOGNITION CRM DATAMINING EMAIL MARKETING RETENTION, LOYALTY
    9. FEW STEPS & TOOLS TO LAUNCH YOUR PROJECT YOUR BRAND/PRODUCT Create your e-commerce Platform ~3 months OTC $100-200K Create a Microsite (blog your brand / engage your audience) Invest a minimum budget on online advertising, SEM , aggregators & affiliates programs & close B2B deals ~6 months $100-200K/Year Create one or severals Facebook Accounts & invite friends, create groups, find fans, blogs, forums, etc. ~3 months $0-50K/Year Timeline : >1 year Budget : $ 200-400K
    10. TIMELINE & ROI WEBSHOP (IT budget) SALES SEM /SEO & Adv. (Mktg budget) ROI ~ 1 year Budget Year#1: $200K to $400K TO+12m TO+9m TO 100K 200K SGD TO+6m
    11. E-COMMERCE 2.0 SWOT ANALYSIS
      • Launching first your brand online is often more efficient and you start
      • making profit while looking for a Franchisee or local distributors / outlets
      OPPORTUNITIES THREATS STRENGHTS WEAKNESSES
      • Customers feedback
      • Brand awareness & Sales
      • Asian lifestyle is trendy
      • Advice #1 : Don’t be cheap
      • Be green & responsible!
      • Asian brands are unknown in E.U.
      • Consumers need to understand what is social commerce
      •  Advice #2 : Do both 1.0 & 2.0
      • & Give yourself >1 year
      • Many competitors like Amazon but new players are fragmented
      • Big community base but not yet converted to social commerce
      •  Advice#3 : Work in partnership with current leaders (affiliates / B2B deals)
      • New starters have reduced margin
      • Low budget reduce time to ROI
      •  Advice#4 : Start to invest now but release your budget in 2 nd half of 2010
      • Market study & Strategy
      • E-commerce site & IT
      • Localization / Legal issues
      • Sales & Marketing / B2B
      • Operations and support
      • Risk & Upside sharing
      WHAT WE DO : CONSULTANCY, IT & OPS, SALES & MKTG Our E-COMMERCE E-Business all together* Retail YOUR ASIAN BRAND & QUALITY PRODUCTS Business Partner agreement
    12. CONTACT US Jean Claude DONATO Co-Founder & Partner [email_address] Christophe LAGUET Co-Founder & Operations Director [email_address] Website : www.omnino.com.sg Our Clients & Partners : E-Business all together* Other brands are welcome !

    + Omnino LLPOmnino LLP, 3 months ago

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