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20 Reasons Why Not To Do an Email Startup






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  • I think the author is right. Email needs to be reinvented. Personally, I like what TrulyMail is doing. They have a new messaging system which is intended to replace email (it handles issues like authentication, encryption, read receipts, etc.) but still integrated with email so users can make an easy transition, not just a cut-over. The big question is whether or not the market is ready to start making such a transition. Only time will tell.
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20 Reasons Why Not To Do an Email Startup Presentation Transcript

  • 1. Hacking Into the Email Market: What We Learned On Both Sides of the Table at Xoopit and Yahoo!
    Xoopit CEO/Co-Founder
    thanks to
    @jkatzman (Xoopit Co-Founder) & @jbruck
    for their input.
  • 2.
  • 3. (Viral) Distribution, Integration, and Monetization = Hard.
  • 4. Platforms Can’t Make MASSIVE Changes to Mail Client UI Due to User Base…
    …They Have to Launch New Products.
  • 5. Platforms Don’t Want to Give You First Class Real Estate or
    DEEP Engagement Hooks.
  • 6. Platforms Don’t Want to Share Revenue With You.
  • 7. Platforms Will Shamelessly Copy Features From Their Ecosystem…
    …Though It May Take Them 2+ Years To Do It.
  • 8. Waiting for Platforms Will Run You Dry.
    (Your $100K from 500Startups will evaporate before meeting 3 with a platform or you get your spam filters working right).
  • 9. Make Friends With The People At The Platforms Early In Your Cycle.
  • 10. It Will Take You WAY Longer Than You Think to Recreate a Mail Service Properly
    Ask Zenbe, Threadsy.
  • 11. Creating an Alternate Web Site to Access Mail Features or Mail Data Isn’t Sticky.
  • 12. Deep Processing Mail Data is Hard, TakesLots of Work, and is Expensive.
  • 13. The (Vocal) Consumers are Finicky About Mail Privacy.
    …This could mislead your product discovery work.
  • 14. Users Don’t Want Non-Email Features in Their Inboxes.
  • 15. VC’s Don’t Want To Fund Feature Projects, They Want to Fund BUSINESSES Addressing Large Market Problems…
    ….Or Wacky New Inventions.
  • 16. Stay Small :
    Cottage Industry Styled Applets May Be Able to Make Interesting Money for the Two of You.
  • 17. M+A Deals Under $2.5M Are Relatively Easy To Do…
    …$10M, $20M, $30M+ Deals Are Much, Much Harder.
  • 18. Don’t Confuse Your Personal Potential With The Fixed Potential of Your Vessel.
  • 19. The Old School Outlook-like Email UI Still Blows…
    …Email Still Needs to be Re-Invented From the Ground Up, Not Fixed.
  • 20. Startups Can Unite to Hold The Market Accountable to Innovate, Open, or Acqui-Hire.
  • 21. Dare to Dream About New Models, Beyond Patches and Fixes…