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LinkedIn features guide
 

LinkedIn features guide

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A detailed analysis of LinkedIn website & its features guide by OMLogic: Pioneers in Social Media Marketing

A detailed analysis of LinkedIn website & its features guide by OMLogic: Pioneers in Social Media Marketing

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    LinkedIn features guide LinkedIn features guide Presentation Transcript

    •  
    • WHAT IS LINKEDIN? LinkedIn is a business-oriented social networking site. It is mainly used for professional networking. LinkedIn has more than 65 million registered users, spanning more than 200 countries and territories worldwide. - Wikipedia
    • WHY USE LINKEDIN?
      • Over 65 million members
      • Powerful business network
      • Access to people
      • Members from different sectors
      • Establish and take control of your professional identity
      • Strengthen your network overtime & maintain relations with your network
    • USING LINKEDIN FOR BUSINESS
      • Find business clients, potential partners etc..
      • Increase the visibility of your brand/company
      • Increase credibility – position yourself as an expert
      • Increase reputation & make long lasting referrals
      • Competitors research
      • Use as a blog/website promotion tool
      • Recommend employees
      • Recruit people
      • Event promotion
    • WHAT YOU SHOULD DO?
      • Choose your LinkedIn connections and content carefully
      • Use keywords for better ranking
      • Participate/Join in groups
      • Review incoming messages and reply
      • Post question and respond to others
      • Follow companies
      • Create Events and update your connections
    • POSTS AND UPDATES
      • Events updates
      • Jobs descriptions
      • Tweets
      • Advices/Suggestions
      • Sharing interesting stuff
      • Blog posts …………
      • Questions & quotations
    • BECOME EXPERT
      • Offer expertise through Q & A
      • Share useful and informative content
      • Launch polls
      • Join the discussions
    • GROUP ETIQUETTES
      • Start your own group
      • Listen to the conversations
      • Post Comments
      • Attract high profile people to your network
    • EXPAND NETWORK
      • Monitor your network status
      • Connect to people in groups
      • Add contacts tool
      • Search like minded professionals
      • Join people on other networks
    • LEVERAGING LINKEDIN
      • Recruitment and Job offer
    • LEVERAGING LINKEDIN
      • Market & company research
    • LEVERAGING LINKEDIN
      • Finding/Seeking information about candidates
    • LEVERAGING LINKEDIN
      • Sharing company insights & achievements
    • LEVERAGING LINKEDIN
      • Blog promotion
    • PLAYING WITH TOOLS & APPLICATIONS
      • Integrate Slideshare PPT and docs
      • Share your tweets after integrating Twitter
      • Integrate your Wordpress blog
      • Add your Amazon recommended reading list
      • Connect your files with Box.net and more…
    • RECOMMENDATIONS
      • Used by LinkedIn search
      • Boost employee morale
      • Build your brand and reputation
      • Connect with your customers and partners
      • Helps you hire and get hired
    • FEATURES OF LINKEDIN 1. Company Profile
    • FEATURES OF LINKEDIN 2. Individual Profile
    • FEATURES OF LINKEDIN 3. Status Updates
    • FEATURES OF LINKEDIN 4. Recommendation
    • FEATURES OF LINKEDIN 5. Groups
    • FEATURES OF LINKEDIN 6. Applications (Slideshare, Twitter, Blog feed, Polls etc.)
    • FEATURES OF LINKEDIN 7. Events
    • FEATURES OF LINKEDIN 8. Recruitment
    • FEATURES OF LINKEDIN 9. Answers
    • GETTING STARTED
      • Create your free account
    • GETTING STARTED
      • Fill the complete information
    • GETTING STARTED Add connections
    • GETTING STARTED
      • Ask for recommendations
    • GETTING STARTED
      • Add application (Twitter, Sildeshare and Wordpress etc..)
    • GETTING STARTED
      • Join relevant groups
    • GETTING STARTED
      • Blogs after employees’ exit
    • GETTING STARTED
      • Add employees
    • LINKEDIN ADVANCE SEARCH
    • LINKEDIN STRATEGIC SEARCH
    • GETTING EVENT PROMOTED
      • List Industry Events
    • GETTING EVENT PROMOTED Invite connections
    • GETTING EVENT PROMOTED It can help your process registration and payments
    • LINKEDIN MARKETING STRATEGIES Brand visibility
    • LINKEDIN MARKETING STRATEGIES Direct & Indirect sales
    • LINKEDIN MARKETING STRATEGIES Implementing SEO
    • LINKEDIN MARKETING STRATEGIES Market Research
    • LINKEDIN MARKETING STRATEGIES Advertisement Potentials
    • LINKEDIN MARKETING STRATEGIES Recruitment and Job listings
    • LINKEDIN MARKETING STRATEGIES Business Development
    • THINGS TO DO
      • Follow employees’ code of conduct
      • Fill the complete company and profile info.
      • Help people by answering their queries
      • Invite people you know (only)
      • Share useful new articles
      • Share content with other networks
    • DON’T TRY THESE….
      • Don’t advertise on discussions & groups
      • Don’t be a spammer otherwise you might end up being banned
      • Don’t put incorrect profile information
      • Don’t clutter your profile with Apps
      • Avoid annoying messages
    • THANK YOU