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LinkedIn features guide

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A detailed analysis of LinkedIn website & its features guide by OMLogic: Pioneers in Social Media Marketing

A detailed analysis of LinkedIn website & its features guide by OMLogic: Pioneers in Social Media Marketing

Published in: Technology, Business

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  • 1.  
  • 2. WHAT IS LINKEDIN? LinkedIn is a business-oriented social networking site. It is mainly used for professional networking. LinkedIn has more than 65 million registered users, spanning more than 200 countries and territories worldwide. - Wikipedia
  • 3. WHY USE LINKEDIN?
    • Over 65 million members
    • Powerful business network
    • Access to people
    • Members from different sectors
    • Establish and take control of your professional identity
    • Strengthen your network overtime & maintain relations with your network
  • 4. USING LINKEDIN FOR BUSINESS
    • Find business clients, potential partners etc..
    • Increase the visibility of your brand/company
    • Increase credibility – position yourself as an expert
    • Increase reputation & make long lasting referrals
    • Competitors research
    • Use as a blog/website promotion tool
    • Recommend employees
    • Recruit people
    • Event promotion
  • 5. WHAT YOU SHOULD DO?
    • Choose your LinkedIn connections and content carefully
    • Use keywords for better ranking
    • Participate/Join in groups
    • Review incoming messages and reply
    • Post question and respond to others
    • Follow companies
    • Create Events and update your connections
  • 6. POSTS AND UPDATES
    • Events updates
    • Jobs descriptions
    • Tweets
    • Advices/Suggestions
    • Sharing interesting stuff
    • Blog posts …………
    • Questions & quotations
  • 7. BECOME EXPERT
    • Offer expertise through Q & A
    • Share useful and informative content
    • Launch polls
    • Join the discussions
  • 8. GROUP ETIQUETTES
    • Start your own group
    • Listen to the conversations
    • Post Comments
    • Attract high profile people to your network
  • 9. EXPAND NETWORK
    • Monitor your network status
    • Connect to people in groups
    • Add contacts tool
    • Search like minded professionals
    • Join people on other networks
  • 10. LEVERAGING LINKEDIN
    • Recruitment and Job offer
  • 11. LEVERAGING LINKEDIN
    • Market & company research
  • 12. LEVERAGING LINKEDIN
    • Finding/Seeking information about candidates
  • 13. LEVERAGING LINKEDIN
    • Sharing company insights & achievements
  • 14. LEVERAGING LINKEDIN
    • Blog promotion
  • 15. PLAYING WITH TOOLS & APPLICATIONS
    • Integrate Slideshare PPT and docs
    • Share your tweets after integrating Twitter
    • Integrate your Wordpress blog
    • Add your Amazon recommended reading list
    • Connect your files with Box.net and more…
  • 16. RECOMMENDATIONS
    • Used by LinkedIn search
    • Boost employee morale
    • Build your brand and reputation
    • Connect with your customers and partners
    • Helps you hire and get hired
  • 17. FEATURES OF LINKEDIN 1. Company Profile
  • 18. FEATURES OF LINKEDIN 2. Individual Profile
  • 19. FEATURES OF LINKEDIN 3. Status Updates
  • 20. FEATURES OF LINKEDIN 4. Recommendation
  • 21. FEATURES OF LINKEDIN 5. Groups
  • 22. FEATURES OF LINKEDIN 6. Applications (Slideshare, Twitter, Blog feed, Polls etc.)
  • 23. FEATURES OF LINKEDIN 7. Events
  • 24. FEATURES OF LINKEDIN 8. Recruitment
  • 25. FEATURES OF LINKEDIN 9. Answers
  • 26. GETTING STARTED
    • Create your free account
  • 27. GETTING STARTED
    • Fill the complete information
  • 28. GETTING STARTED Add connections
  • 29. GETTING STARTED
    • Ask for recommendations
  • 30. GETTING STARTED
    • Add application (Twitter, Sildeshare and Wordpress etc..)
  • 31. GETTING STARTED
    • Join relevant groups
  • 32. GETTING STARTED
    • Blogs after employees’ exit
  • 33. GETTING STARTED
    • Add employees
  • 34. LINKEDIN ADVANCE SEARCH
  • 35. LINKEDIN STRATEGIC SEARCH
  • 36. GETTING EVENT PROMOTED
    • List Industry Events
  • 37. GETTING EVENT PROMOTED Invite connections
  • 38. GETTING EVENT PROMOTED It can help your process registration and payments
  • 39. LINKEDIN MARKETING STRATEGIES Brand visibility
  • 40. LINKEDIN MARKETING STRATEGIES Direct & Indirect sales
  • 41. LINKEDIN MARKETING STRATEGIES Implementing SEO
  • 42. LINKEDIN MARKETING STRATEGIES Market Research
  • 43. LINKEDIN MARKETING STRATEGIES Advertisement Potentials
  • 44. LINKEDIN MARKETING STRATEGIES Recruitment and Job listings
  • 45. LINKEDIN MARKETING STRATEGIES Business Development
  • 46. THINGS TO DO
    • Follow employees’ code of conduct
    • Fill the complete company and profile info.
    • Help people by answering their queries
    • Invite people you know (only)
    • Share useful new articles
    • Share content with other networks
  • 47. DON’T TRY THESE….
    • Don’t advertise on discussions & groups
    • Don’t be a spammer otherwise you might end up being banned
    • Don’t put incorrect profile information
    • Don’t clutter your profile with Apps
    • Avoid annoying messages
  • 48. THANK YOU