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This is an introduction to a broad Social Media concept within Tilburg School of Humanities which is a part of Tilburg University! …

This is an introduction to a broad Social Media concept within Tilburg School of Humanities which is a part of Tilburg University!
How to apply Social Media within educational institutions?

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  • 1. Social Media for educational institutions 11 March 2010 By Omid Feyli
  • 2. Content • What is Social Media? • What are the pros and cons of this tool? • How can we apply this communication tool? • What package suits us best? • Is it time consuming? Yes! • How to deal with the time problem?
  • 3. Social Media Landscape!
  • 4. How to apply? • PUBLISH > Academic Knowledge • SHARE > Events and gained results > Presentations • NETWORKING AND INFLUENCE > First follow then lead (purchase data!) > Create awareness > Create communities
  • 5. How to publish? • Tools > Blogger & Wikipedia • Content (Scientific & Real Life Experiences) > DO NOT publish a commercial!!!! > Collect content from scientific colleagues > Look for HOT scientific items > Involve scientific colleagues when the content is interesting for your target > Publish students’ experiences! (???)
  • 6. How to share? • Tools > Slideshare, Youtube & Flickr • Content > Interesting presentations • You can be commercial! • Scientific item (must be interesting!) • Present yourself, the programme and even professors (???) > Movies • Recent events • Classes, projects, interviews with employees, (guest) lecture(s) etc.
  • 7. How to Network and Influence? • Tools > LinkedIn, Facebook & Twitter • If necessary, purchase data! • Work on your personal branding • Work on your (personal) network • Use the content that you have published and shared!!! • Dialogue rather than monologue • People can monitor your (online) behaviour • Challenging but Effective & Efficient
  • 8. LinkedIn • LinkedIn (Business wise) > Dynamic (online) business card > Find your (previous) colleagues > Exchange information with experts > Join groups in your professional area > Recommend your suppliers (the programme, professors etc.) > (Online) networking > Relations management > Customers management (Key students!) > Search Engine Presence
  • 9. Twitter • Twitter (Personal & Business wise) > Create short and effective message > Keep in touch with your target audience > Know what people are doing > Interesting leaders have interesting followers > Tweet your available content that you have published and shared before! > Tweet about relevant events > DO NOT follow “the world” > Try to be proactive!
  • 10. Facebook • Facebook > Is your biggest leads generator ever! > Purchase relevant data • Based on you target > Integrate the content you have published and shared before > Create awareness > First ask than answer > Show interest
  • 11. The total package • Gather content, publish, share and influence! Publish Share Influence
  • 12. Efficiency and Effectiveness • Set up clear objectives for this matter • Gather and create relevant content • Share internally a database for content • Educate your colleagues to join en to help • Make use of key students and colleagues • Reward people who put effort and help • Be proactive and spontaneous • Time management within this area is a challenge • Have a (customised) time planning
  • 13. Be Aware!! • CONSISTENCY • Personal and Business confusion • Scope of engagement • Cooperation • People are watching & observing • Try before you die (???) experimenting • Whatever is online stays online • DO NOT rush!
  • 14. Only then you have a RESULT • Combine Initiatives • Position yourselves as a TEAM • Create power by sharing internally
  • 15. End (social media never ends!) • Feel free to invite me! • Omid Feyli (Tilburg School of Humanities, International Relations Office) > omid.feyli on Skype > http://linkedin.com/in/omidfeyli > http://twitter.com/omidfeyli > http://www.slideshare.net/omidfeyli