Social Media for
educational institutions

       11 March 2010
       By Omid Feyli
Content

• What is Social Media?
• What are the pros and cons of this tool?
• How can we apply this communication
  tool?
...
Social Media Landscape!
How to apply?

• PUBLISH
  > Academic Knowledge


• SHARE
  > Events and gained results
  > Presentations


• NETWORKING A...
How to publish?

• Tools
   > Blogger & Wikipedia
• Content (Scientific & Real Life
  Experiences)
   > DO NOT publish a c...
How to share?

• Tools
  > Slideshare, Youtube & Flickr
• Content
  > Interesting presentations
     • You can be commerci...
How to Network and Influence?

• Tools
   > LinkedIn, Facebook & Twitter
• If necessary, purchase data!
• Work on your per...
LinkedIn

• LinkedIn (Business wise)
   > Dynamic (online) business card
   > Find your (previous) colleagues
   > Exchang...
Twitter

• Twitter (Personal & Business wise)
   > Create short and effective message
   > Keep in touch with your target ...
Facebook

• Facebook
  > Is your biggest leads generator ever!
  > Purchase relevant data
     • Based on you target
  > I...
The total package

            • Gather content, publish, share and
              influence!


Publish




 Share




Infl...
Efficiency and Effectiveness

• Set up clear objectives for this matter
• Gather and create relevant content
• Share inter...
Be Aware!!

• CONSISTENCY
• Personal and Business confusion
• Scope of engagement
• Cooperation
• People are watching & ob...
Only then you have a RESULT

• Combine Initiatives
• Position yourselves as a TEAM
• Create power by sharing internally
End (social media never ends!)

• Feel free to invite me!
• Omid Feyli (Tilburg School of Humanities,
  International Rela...
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Tilburg University (Social Media)

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This is an introduction to a broad Social Media concept within Tilburg School of Humanities which is a part of Tilburg University!
How to apply Social Media within educational institutions?

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Tilburg University (Social Media)

  1. 1. Social Media for educational institutions 11 March 2010 By Omid Feyli
  2. 2. Content • What is Social Media? • What are the pros and cons of this tool? • How can we apply this communication tool? • What package suits us best? • Is it time consuming? Yes! • How to deal with the time problem?
  3. 3. Social Media Landscape!
  4. 4. How to apply? • PUBLISH > Academic Knowledge • SHARE > Events and gained results > Presentations • NETWORKING AND INFLUENCE > First follow then lead (purchase data!) > Create awareness > Create communities
  5. 5. How to publish? • Tools > Blogger & Wikipedia • Content (Scientific & Real Life Experiences) > DO NOT publish a commercial!!!! > Collect content from scientific colleagues > Look for HOT scientific items > Involve scientific colleagues when the content is interesting for your target > Publish students’ experiences! (???)
  6. 6. How to share? • Tools > Slideshare, Youtube & Flickr • Content > Interesting presentations • You can be commercial! • Scientific item (must be interesting!) • Present yourself, the programme and even professors (???) > Movies • Recent events • Classes, projects, interviews with employees, (guest) lecture(s) etc.
  7. 7. How to Network and Influence? • Tools > LinkedIn, Facebook & Twitter • If necessary, purchase data! • Work on your personal branding • Work on your (personal) network • Use the content that you have published and shared!!! • Dialogue rather than monologue • People can monitor your (online) behaviour • Challenging but Effective & Efficient
  8. 8. LinkedIn • LinkedIn (Business wise) > Dynamic (online) business card > Find your (previous) colleagues > Exchange information with experts > Join groups in your professional area > Recommend your suppliers (the programme, professors etc.) > (Online) networking > Relations management > Customers management (Key students!) > Search Engine Presence
  9. 9. Twitter • Twitter (Personal & Business wise) > Create short and effective message > Keep in touch with your target audience > Know what people are doing > Interesting leaders have interesting followers > Tweet your available content that you have published and shared before! > Tweet about relevant events > DO NOT follow “the world” > Try to be proactive!
  10. 10. Facebook • Facebook > Is your biggest leads generator ever! > Purchase relevant data • Based on you target > Integrate the content you have published and shared before > Create awareness > First ask than answer > Show interest
  11. 11. The total package • Gather content, publish, share and influence! Publish Share Influence
  12. 12. Efficiency and Effectiveness • Set up clear objectives for this matter • Gather and create relevant content • Share internally a database for content • Educate your colleagues to join en to help • Make use of key students and colleagues • Reward people who put effort and help • Be proactive and spontaneous • Time management within this area is a challenge • Have a (customised) time planning
  13. 13. Be Aware!! • CONSISTENCY • Personal and Business confusion • Scope of engagement • Cooperation • People are watching & observing • Try before you die (???) experimenting • Whatever is online stays online • DO NOT rush!
  14. 14. Only then you have a RESULT • Combine Initiatives • Position yourselves as a TEAM • Create power by sharing internally
  15. 15. End (social media never ends!) • Feel free to invite me! • Omid Feyli (Tilburg School of Humanities, International Relations Office) > omid.feyli on Skype > http://linkedin.com/in/omidfeyli > http://twitter.com/omidfeyli > http://www.slideshare.net/omidfeyli
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