BLOG MARKETING OMG Digital developed an email invite to bloggers to join the campaign containing the mechanics of the bloggers contest. Heavy promotion of the contest was done inside the community of Pinoy Bloggers in Facebook.
’s note This campaign launched last June 6 and ran until July 8. During the 1 month duration, campaign generated a total of 10,015,492 impressions and 52,560clicks with 0.52% CTR. The campaigns’ most effective placement in terms of both impressions is the Yahoo US Games sponsorship/takeover. It generated a total of 3,919,867 impressions in 2 weeks time while in terms of CTR it’s PH Messenger Insider at 27,535 clicks with a 1.01% CTR – this is way above the Yahoo industry average of 0.78% CTR for PH Messenger insider. In return the campaign’s effective CPM and CPC is very much favorable at P99.85 and P19.03 respectively. This has been one of the lowest most effective CPM and CPC Yahoo has encountered.
Churpchurp Clicks Breakdown 696 697 Clicks Bought: Clicks Delivered: Number of users click on link: 1416clicks Number of unique users click on link: 1053 clicks Churpers Who Participated: 360 Total Potential Online Users Reached: 385,428