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M&M's Vote & Win
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M&M's Vote & Win

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Transcript

  • 1.
  • 2. CAMPAIGN
  • 3. OBJECTIVE:
    Drive online users to the website of m-ms.com.ph where they can support and vote for their favourite M&Ms character.
  • 4. PLATFORMS:
    Blog Marketing (Contest)
    Display Banners in Yahoo, Facebook, and Nuffnang Blog Network
    Social Sharing/Viral Marketing in Churp Churp Network of Nuffnang
  • 5.
  • 6. RESULTS
  • 7. BLOG MARKETING
    OMG Digital developed an email invite to bloggers to join the campaign containing the mechanics of the bloggers contest.
    Heavy promotion of the contest was done inside the community of Pinoy Bloggers in Facebook.
  • 8. yellow
    Campaign Managers
    http://jaredslittlecorner.info
    http://www.totteringmama.com
  • 9.
  • 10. Campaign Managers
    http://www.pehpot.com
    http://livinglifetodfullest.blogspot.com
    http://ruthilicious.blogspot.com
    http://foodfashionbeautyblog.info
    http://dressup-down.blogspot.com/
    http://bucketofkisses.blogspot.com
    http://www.earthlingorgeous.com/
    http://www.yipeemedia.com
    http://livingmarjorney.blogspot.com/
    http://www.ilovekits.blogspot.com
    http://serenityoverload.blogspot.com
    http://ning4u.blogspot.com
    http://www.freebiesoverload.com
    http://amoreodiorapporto.tumblr.com/
    http://www.hotfunstuffs.com
    http://www.whimsandviews.com
    http://www.badudets.com
    http://www.mygreenlivingideas.com
    http://www.josieswindow.info
    http://clumsyclariss.blogspot.com/
    green
  • 11. http://www.pehpot.com/2011/06/vote-for-miss-green-and-win.html
    Clickable banner leading to M&Ms site
    Initiative contest
  • 12. http://www.pehpot.com/2011/06/green-is-in.html
    Clickable banner leading to M&Ms site
  • 13. http://www.pehpot.com/2011/06/support-your-m7ms-candydate-wear.html
  • 14. http://www.pehpot.com/2011/07/2-days-more-to-vote.html
  • 15. http://www.pehpot.com/2011/07/miss-green-won.html
  • 16. http://livinglifetodfullest.blogspot.com/2011/06/go-green-and-have-chance-to-win-1000.html
    Clickable banner leading to M&Ms site – Miss Green
  • 17. http://livinglifetodfullest.blogspot.com/2011/06/use-human-nature-products-for-greener.html
    Clickable banner leading to M&Ms site – Miss Green
  • 18. http://ruthilicious.blogspot.com/2011/06/i-vote-for-green-m-because-im-green.html
  • 19. http://www.foodfashionbeautyblog.info/vote-for-your-mm%E2%80%99s-candydate-and-win-prizes-worth-us1000/
  • 20. http://www.foodfashionbeautyblog.info/have-you-gone-green-yet/
  • 21. http://dressup-down.blogspot.com/2011/06/vote-and-win-for-ms-green-m.html
  • 22. http://dressup-down.blogspot.com/2011/06/go-ms-green-go-m.html
  • 23. http://bucketofkisses.blogspot.com/2011/06/vote-for-your-favorite-m-candydates.html
  • 24. http://www.earthlingorgeous.com/2011/06/i-support-my-green-mms.html
    Initiative contest
  • 25. http://www.yipeemedia.com/2011/06/mm%E2%80%99s-vote-for-your-favorite-candydate-character/1713
  • 26. http://livingmarjorney.blogspot.com/2011/06/go-go-go-green.html
  • 27. http://livingmarjorney.blogspot.com/2011/07/m-vote-win-campaign.html
  • 28. http://ilovekits.blogspot.com/2011/06/m-candydates-go-head-to-head-vote-for-m.html
  • 29. http://serenityoverload.blogspot.com/2011/06/go-green-m-search-is-on.html
  • 30. http://ning4u.blogspot.com/2011/06/vote-for-candydate-green-on-m-vote.html
  • 31. http://www.freebiesoverload.com/2011/06/green-is-in/
  • 32. http://amoreodiorapporto.tumblr.com/post/6651391392/vote-for-my-m-m-candydate-miss-green
  • 33. http://amoreodiorapporto.blogspot.com/2011/06/vote-for-my-m-candydate-miss-green.html
  • 34. http://hotfunstuffs.com/2011/06/vote-green-mm-and-win.html
  • 35. http://www.whimsandviews.com/2011/06/mms-candydate-vote-for-sexy-miss-green.html
  • 36. http://www.badudets.com/im-voting-for-green-mms/
  • 37. http://www.mygreenlivingideas.com/have-you-vote-for-ms-green-mms-candydate/
  • 38. http://josieswindow.info/2011/06/lets-go-green/
  • 39. http://clumsyclariss.blogspot.com/2011/06/m-popularity-contest-for-chance-to-win.html
  • 40. red
    Campaign Managers:
    http://www.kumagcow.com
    http://littlemisskessa.com
    http://delectableideas.blogspot.com
    http://raindeocampo.wordpress.com
  • 41. http://raindeocampo.wordpress.com/2011/06/08/mm%E2%80%99s%C2%AE-vote-and-win-campaign-for-the-most-popular-candydate/
  • 42. http://www.littlemisskessa.com/2011/06/m-candy-election.html
  • 43. http://www.delectableideas.com/2011/06/vote-red-my-m-candydate.html?spref=gr#close=1
  • 44. http://www.kumagcow.com/2011/06/fight-for-your-right-represent-vote-red.html
  • 45. blue
    Campaign Managers
    http://boy-kuripot.blogspot.com/
    http://irishell.blogspot.com
  • 46. http://boy-kuripot.blogspot.com/2011/06/m-vote-win.html
  • 47. http://irishell.blogspot.com/2011/06/m-candydates-vote-win-campaign.html
  • 48. orange
    Campaign Manager
    http://manualtolyf.blogspot.com/
  • 49. http://manualtolyf.blogspot.com/2011/06/vote-m-orange-for-change.html
    Clickable banner leading to M&Ms site
  • 50. 10,015,492
    impressions
    0.52% click rate
    52,560 clicks
    6,261,062
  • 51. ’s note
    This campaign launched last June 6 and ran until July 8. During the 1 month duration, campaign generated a total of 10,015,492
    impressions and 52,560clicks with 0.52% CTR.
    The campaigns’ most effective placement in terms of both impressions is the Yahoo US Games sponsorship/takeover. It generated a total of 3,919,867 impressions in 2 weeks time while in terms of CTR it’s PH Messenger Insider at 27,535 clicks with a 1.01% CTR – this is way above the Yahoo industry average of 0.78% CTR for PH Messenger insider.
    In return the campaign’s effective CPM and CPC is very much favorable at P99.85 and P19.03 respectively. This has been one of the lowest most effective CPM and CPC Yahoo has encountered.
  • 52. 52
    PH Messenger LREC
  • 53. 53
    US Games Sponsorship
  • 54. 54
    US Games Sponsorship
  • 55. 55
    PH Messenger LREC Takeover
  • 56. 56
    PH Messenger LREC Takeover
  • 57. Facebook overwhelmingly delivered impressions and clicks compared to what was estimated. This is due to constant optimization of the ads.
    Industry Benchmark CTR is 0.01%
  • 58. Weekly Summary
  • 59.
    • Total Impression Delivered: 2,381,705
    • 60. Booked Impressions: 1,217,400
    • 61. Over delivery of 1,164,305 impressions
    • 62. The placement also received high CTR of 0.20% (industry benchmark is 0.15%)
  • 63.
  • 64.
  • 65.
  • 66.
  • 67. Churpchurp
    Clicks Breakdown
    696
    697
    Clicks Bought:
    Clicks Delivered:
    Number of users click on link: 1416clicks
    Number of unique users click on link: 1053 clicks
    Churpers Who Participated: 360
    Total Potential Online Users Reached: 385,428
  • 68. Buzz Report
    Example of Twitter feeds:
  • 69. The campaign was discussed in various social networking sites. This earned (media) results gave the campaign more reach and proved that it was successful.
    facebook, twitter & forums
  • 70.
  • 71.
  • 72.
  • 73.
  • 74.
  • 75.
  • 76.
  • 77.
  • 78.
  • 79.
  • 80.
  • 81.
  • 82. Manila Bulletin
    Front Page
  • 83. x
    MARKET SHARE
    The campaign was able to increase M&M’s value share by 16% (MAT-LY).