Swot analysis of hul

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  • Hi
    Incomplete presentation..Where is the slide of threats?? and there are some spelling errors also in the presentation but god attempt..All the best..:)
    Regards
    Nidhi
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Swot analysis of hul

  1. 1. SMALL ACTIONS BIG DIFFERENCES
  2. 2. PRESENTED TO :- SHELLY KHOSLA.PRESENTED BY:- RITIKA GOGNA.
  3. 3. HUNDUSTAN UNILEVER LIMITEDType public company BSE : HUL .Founded 1933.Headquarters Mumbai.key people harish manwani (chairman), Nitin paranje ( CEO & MD).Industry fast moving consumer goods.Products home & personal care, foods , water purifier.Employees over 65000 direct or indirect.
  4. 4. PRESENTATION FLOWBasic introductionCompany profileSTRENGTHSOPPORTUNITIESWAKNESSES
  5. 5. Basic INTRODUCTIONHUL is the market leader in Indian consumerproduct.In 2007 HUL was rated as most respected companyin India for the past 25 year by business world.It has over 35 brands.It has the largest number of brands in the mosttrusted brand lists.The company has the distribution channel of 6.3million outlets.
  6. 6. COMPANY PROFILEFormed in 1933 as Lever Brothers ltd. In 1956 it is renamedas HINDUSTAN LEVER LTD. Through the merger withHINDUSTAN VANASPATI MFG. CO. LTD. and UNITED TRADERSLTD.Sales : Rs. 13,718 croresMarket capitalization: $6,660 millionEquity share: 51.55%The company was renamed in 2007 to HINDUSTANUNILEVER LTDCategory: 20 companies in home & personal care and food& beverages.
  7. 7. STRENGTHSR&D and Market strategyLargest exporter of the countryHUL is a part of the Unilever group, hence strongbrand equity and name.Strong distribution network.Market capitalization of Rs.110421.76(crores)Project SHAKTI-creating brand awareness in ruralareas.Part of CSREfficient man power:15000 employees,1400managers.
  8. 8. OPPORTUNITIESTap rural markets and increase penetration in urbanareasMergers and acquisitionsNew brand segments: medicines etc.DiversificationExpansion of horizon outside Asia.
  9. 9. WEAKNESSESStiff competition with domestic and internationalbrands.Inability to transform its strategies at right time.Lacked the ability to call shots and power pricing.HUL is continuously loosing its market share due topresence of other strong FMCG brands.

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