PRESENTED TO :- SHELLY KHOSLA.PRESENTED BY:- RITIKA GOGNA.
HUNDUSTAN UNILEVER LIMITEDType public company BSE : HUL .Founded 1933.Headquarters Mumbai.key people harish manwani (chairman), Nitin paranje ( CEO & MD).Industry fast moving consumer goods.Products home & personal care, foods , water purifier.Employees over 65000 direct or indirect.
Basic INTRODUCTIONHUL is the market leader in Indian consumerproduct.In 2007 HUL was rated as most respected companyin India for the past 25 year by business world.It has over 35 brands.It has the largest number of brands in the mosttrusted brand lists.The company has the distribution channel of 6.3million outlets.
COMPANY PROFILEFormed in 1933 as Lever Brothers ltd. In 1956 it is renamedas HINDUSTAN LEVER LTD. Through the merger withHINDUSTAN VANASPATI MFG. CO. LTD. and UNITED TRADERSLTD.Sales : Rs. 13,718 croresMarket capitalization: $6,660 millionEquity share: 51.55%The company was renamed in 2007 to HINDUSTANUNILEVER LTDCategory: 20 companies in home & personal care and food& beverages.
STRENGTHSR&D and Market strategyLargest exporter of the countryHUL is a part of the Unilever group, hence strongbrand equity and name.Strong distribution network.Market capitalization of Rs.110421.76(crores)Project SHAKTI-creating brand awareness in ruralareas.Part of CSREfficient man power:15000 employees,1400managers.
OPPORTUNITIESTap rural markets and increase penetration in urbanareasMergers and acquisitionsNew brand segments: medicines etc.DiversificationExpansion of horizon outside Asia.
WEAKNESSESStiff competition with domestic and internationalbrands.Inability to transform its strategies at right time.Lacked the ability to call shots and power pricing.HUL is continuously loosing its market share due topresence of other strong FMCG brands.