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OMD	  SE	  <3	  OMD	  FI	          2012	  06	  12	  	  AROUND	  THE	  CORNER	           Rasmus	  Bjurström	  –	  Chief	  D...
AGENDA	               THE	  END	  
NATURE	                       NETWORKING           SURFING    SOCIALIZING                     CURATING
CURATION	                 NETWORK
COSTS	     SPLINTERNET	  
CONNECTIVITY	  
DO	  /	  DON’T	  
THE	  CONSUMER	  SIMPLE /UBIQUTIUOS/PERSONALIZED/EMPOWERING/REASSURING
MOBILE	      THERE	  IS	  NO	  ON-­‐OFFLINE	      DATA	  DRIVEN	  CONSUMPTION/ADVERTISING	      INTERACTION	  24/7	      (...
MOBILE	      THERE	  IS	  APROX.	  9	  BILLION	  PEOPLE	  ON	  EARTH,	  5	      OF	  THEM	  HAVE	  A	  CELLPHONE.	      IT...
MOBILE	      THE	  MOBILE	  IS	  ALSO	  THE	  DEATH	  OF	  ADVERTISING	  
DIGITAL	     WE	  AS	  AN	  INDUSTRY	  ARE	  FAILING	  OUR	  CONSUMERS	     PRESENTING	  THE	  GRAND	  ILLUSION!	         ...
FUTURE	      MOVE	  AWAY	  FROM	  SINGULARITY	  AND	  THINK	      NETWORKS	  AND	  CONNECTIVITY	          I REMEMBER THE G...
FUTURE	      THE	  ENTIRE	  SOCIETY	  FACES	  A	  DESIGN	  PROBLEM.	      IF	  THERE	  IS	  NO	  SOLUTION	  TO	  YOUR	  PR...
FUTURE	      THE	  YEAR	  OF	  2012	  IS	  THE	  YEAR	  OF	  MOBILE	  AND	      GEOLOCATION.	  
FUTURE	      E-­‐COMMERCE	  IS	  NOW	  E-­‐TAIL	  AND/OR	  SOCIAL	      COMMERCE	      WE	  ARE	  SHOPPING	  OFFLINE	  WHE...
FUTURE	   THANK	  YOU	      IT’S	  NICE	  TO	  BE	  IMPORTANT.	      BUT	  ITS	  MORE	  IMPORATNT	  TO	  BE	  NICE.	      ...
Digital trends by Bjustrom
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Digital trends by Bjustrom

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Asiakastilaisuuden luentomateriaali (Rasmus Bjustrom) 12.06.2012

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Transcript of "Digital trends by Bjustrom"

  1. 1. OMD  SE  <3  OMD  FI   2012  06  12    AROUND  THE  CORNER   Rasmus  Bjurström  –  Chief  Digital  Officer   TwiIer:  Bjurstrom   Mobile:  +46  704  10  59  52  
  2. 2. AGENDA   THE  END  
  3. 3. NATURE   NETWORKING SURFING SOCIALIZING CURATING
  4. 4. CURATION   NETWORK
  5. 5. COSTS   SPLINTERNET  
  6. 6. CONNECTIVITY  
  7. 7. DO  /  DON’T  
  8. 8. THE  CONSUMER  SIMPLE /UBIQUTIUOS/PERSONALIZED/EMPOWERING/REASSURING
  9. 9. MOBILE   THERE  IS  NO  ON-­‐OFFLINE   DATA  DRIVEN  CONSUMPTION/ADVERTISING   INTERACTION  24/7   (Networking  society)   CHANGE  OR  DIE!   The  ant  vs.  the  Elephant  
  10. 10. MOBILE   THERE  IS  APROX.  9  BILLION  PEOPLE  ON  EARTH,  5   OF  THEM  HAVE  A  CELLPHONE.   IT  TAKES  90  MINUTES  TO  REPLY  TO  AN  EMAIL,  IT   TAKES  90  TO  REPLY  ON  A  TEXT.   91%  OF  ALL  THE  PEOPLE  WHO  HAS  A  SMART   PHONE  NEVER  KEEPS  I  MORE  THEN  75  CM  AWAY   FROM  THEM.   9  OUT  OF  10  SEARCHES  ON  MOBILE  LEADS  TO   OFFLINE  ACTION.  7  OUT  OF  10  WITHIN  THE   HOUR.  
  11. 11. MOBILE   THE  MOBILE  IS  ALSO  THE  DEATH  OF  ADVERTISING  
  12. 12. DIGITAL   WE  AS  AN  INDUSTRY  ARE  FAILING  OUR  CONSUMERS   PRESENTING  THE  GRAND  ILLUSION!   THE  INTERNET  IS  NOT   FOR  FREE!  
  13. 13. FUTURE   MOVE  AWAY  FROM  SINGULARITY  AND  THINK   NETWORKS  AND  CONNECTIVITY   I REMEMBER THE GOOD OLD DAYS
  14. 14. FUTURE   THE  ENTIRE  SOCIETY  FACES  A  DESIGN  PROBLEM.   IF  THERE  IS  NO  SOLUTION  TO  YOUR  PROBELM,   INVET  IT.     TO  BE  HONEST.  FIX  IT  OR  FUCK  IT  
  15. 15. FUTURE   THE  YEAR  OF  2012  IS  THE  YEAR  OF  MOBILE  AND   GEOLOCATION.  
  16. 16. FUTURE   E-­‐COMMERCE  IS  NOW  E-­‐TAIL  AND/OR  SOCIAL   COMMERCE   WE  ARE  SHOPPING  OFFLINE  WHEN  ONLINE   THERE  IS  AN  APP  FOR  THAT!  
  17. 17. FUTURE   THANK  YOU   IT’S  NICE  TO  BE  IMPORTANT.   BUT  ITS  MORE  IMPORATNT  TO  BE  NICE.   Rasmus  Bjurström  –  Chief  Digital  Officer   TwiIer:  Bjurstrom   Mobile:  +46  704  10  59  52  

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