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DEFINING YOUR              MOBILE STRATEGY02/13/2013Presenters:
MONETIZING AN APP     Paid Download          Display Advertising         “Freemium”• Charge from $0.99+     • Earn revenue...
Trial / Full Mode   Free version has ads,                    while full version                    doesn’t.In-App Purchase...
CHOOSING THE RIGHT MOBILE PLATFORM       iOS                 Android           Windows Phone       HTML / Hybrid• ~80% of ...
USER ACQUISITION            Organic                           Paid• Get it for free.            • Pay for it.• Viral growt...
DESIGNING VIRAL LOOPS1.) User snaps a photo                                             4.) Web site asks the userwith the...
PROMOTING YOUR APP1. Create a promotional web site for your app:    • Start before you release, build web presence to snag...
Visit the WebsiteGet the book:
Defining Your Mobile Strategy
Defining Your Mobile Strategy
Defining Your Mobile Strategy
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Defining Your Mobile Strategy

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This deck was presented at the NY Tech Strategy meetup on 02/13/2013 hosted by Caravelle Group and Blue Label Labs.

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  • Temple Run - new characters, back drops, goods
  • Transcript of "Defining Your Mobile Strategy"

    1. 1. DEFINING YOUR MOBILE STRATEGY02/13/2013Presenters:
    2. 2. MONETIZING AN APP Paid Download Display Advertising “Freemium”• Charge from $0.99+ • Earn revenue through • Give it away for free, for each download of CPC/CPM/CPC ads and lure people in for app. shown in the app. purchases after.• Few people buy apps, • Very easy to setup. • 90% of app downloads especially on Android. are free. • Requires scale to be successful. • Wave of the future!
    3. 3. Trial / Full Mode Free version has ads, while full version doesn’t.In-App Purchases Allow purchases of “goods” or in-app “services”Pay-walls Tease with limited amount of free content, require subscription for more.
    4. 4. CHOOSING THE RIGHT MOBILE PLATFORM iOS Android Windows Phone HTML / Hybrid• ~80% of all app • ~60% global • Strong • Write once, run revenue smartphone enterprise pull everywhere! generated on market share and relatively Apple iOS. and rapidly sparse app • Can’t do growing. store. everything a• Saturated native app can. marketplace, • Very difficult to • Nobody has one. hard to find make one app niche. that runs on many phones.
    5. 5. USER ACQUISITION Organic Paid• Get it for free. • Pay for it.• Viral growth of your app • Display ads on mobile ad through word-of-mouth, networks, Facebook, Twitter reviews, social and SEO. and other paid promotions to acquire users.• Difficult to plan for, a combination of luck and • Works for apps that are able clever app design and to generate revenue for each marketing. user acquired through an ad.
    6. 6. DESIGNING VIRAL LOOPS1.) User snaps a photo 4.) Web site asks the userwith the app to download and try the app. Every social media share is a chance to grab new users2.) User shares photo for your appto their Facebook or 3.) Friend sees photoTwitter through the on feed and clicks theapp link
    7. 7. PROMOTING YOUR APP1. Create a promotional web site for your app: • Start before you release, build web presence to snag search keywords related to your app. • Out-of-box Wordpress themes for apps (Templatic iPhone App)2. Write press releases • PRLog.org, PRWeb.com3. Get your app reviewed: • 148app.com, The iPhone App Review, The Daily App Show, Fresh Apps • Free and paid reviews4. Use app promotion web sites: • FreeAppADay.com • AppGratis • Reddit (i.e. /r/AppHookup sub-reddit)5. Social media out reach: • TweetAdder, Tweepi
    8. 8. Visit the WebsiteGet the book:
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