DEFINING YOUR MOBILE STRATEGY02/13/2013Presenters:
MONETIZING AN APP Paid Download Display Advertising “Freemium”• Charge from $0.99+ • Earn revenue through • Give it away for free, for each download of CPC/CPM/CPC ads and lure people in for app. shown in the app. purchases after.• Few people buy apps, • Very easy to setup. • 90% of app downloads especially on Android. are free. • Requires scale to be successful. • Wave of the future!
Trial / Full Mode Free version has ads, while full version doesn’t.In-App Purchases Allow purchases of “goods” or in-app “services”Pay-walls Tease with limited amount of free content, require subscription for more.
CHOOSING THE RIGHT MOBILE PLATFORM iOS Android Windows Phone HTML / Hybrid• ~80% of all app • ~60% global • Strong • Write once, run revenue smartphone enterprise pull everywhere! generated on market share and relatively Apple iOS. and rapidly sparse app • Can’t do growing. store. everything a• Saturated native app can. marketplace, • Very difficult to • Nobody has one. hard to find make one app niche. that runs on many phones.
USER ACQUISITION Organic Paid• Get it for free. • Pay for it.• Viral growth of your app • Display ads on mobile ad through word-of-mouth, networks, Facebook, Twitter reviews, social and SEO. and other paid promotions to acquire users.• Difficult to plan for, a combination of luck and • Works for apps that are able clever app design and to generate revenue for each marketing. user acquired through an ad.
DESIGNING VIRAL LOOPS1.) User snaps a photo 4.) Web site asks the userwith the app to download and try the app. Every social media share is a chance to grab new users2.) User shares photo for your appto their Facebook or 3.) Friend sees photoTwitter through the on feed and clicks theapp link
PROMOTING YOUR APP1. Create a promotional web site for your app: • Start before you release, build web presence to snag search keywords related to your app. • Out-of-box Wordpress themes for apps (Templatic iPhone App)2. Write press releases • PRLog.org, PRWeb.com3. Get your app reviewed: • 148app.com, The iPhone App Review, The Daily App Show, Fresh Apps • Free and paid reviews4. Use app promotion web sites: • FreeAppADay.com • AppGratis • Reddit (i.e. /r/AppHookup sub-reddit)5. Social media out reach: • TweetAdder, Tweepi