7Mistakes You 
Must AVOID 
When Building 
Your Mobile App 
Photo Credit: Auntie K
Building 
an app?
We build apps!
Our own apps…
And for our clients…
Avoid these 7 deadly mistakes.
1 
Building for 
Multiple Platforms 
at Once
Photo Credit: jfingas 
Avoid doubling your 
engineering costs.
Finalize, Iterate, and then Port!
2 
Having Bloated 
Features
Good user experience is 
about doing more with less.
Don’t condense the online 
experience into the mobile screen.
3 
Skimming on 
User Experience
26% 
of apps are 
only opened 
ONCE!
“It’s better to have people be happy using 
someone else’s product than disgruntled 
using yours.” 
Photo Credit: Mathieu ...
4 
Not Including 
Analytics
“We only manage things we measure.” 
Photo Credit: Skakerman
Important Metrics 
• Daily Active Users (DAU) 
• Retention Rate 
• Average Time Spent within the App 
• App Crashes 
• Eng...
5 
Mismanaging the 
Project
Make your specifications 
as detailed as possible. 
Photo Credit: What What
Set milestones 
Photo Credit: Mike Licht, NotionsCapital.com
6 
Not Thinking 
About Monetization
Research other apps in your 
category to see how they monetize.
iTunes lists out an app’s most popular in-app purchases.
7 
Marketing After 
Submitting App
Photo Credit: Cranky Pressman 
Contact the media around 2-4 
weeks before you plan to launch.
“Always include a video.” 
Erica Sadun, writer at TUAW & author of Pitch Perfect. 
Photo Credit: Mike Licht, NotionsCapita...
Avoid these 7 deadly mistakes.
Check out our 
PROUDEST 
app to date.
Word Hack 
“ 
Word Hack could be your next 
app addiction. 
”
Need a custom app developed? 
! 
We can help! 
www.bluelabellabs.com
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7 Mistake You Must Avoid When Building Your Mobile App

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Check out our website:
http://www.bluelabellabs.com/

Download our proudest app to date:
http://www.wordhackapp.com/

Do you have an idea for the next Flappy Bird? Are you looking to build a mobile app to increase exposure for your web service?

As a mobile app development company who has helped clients get their app ideas into the app store and developing our own apps, we have seen our share of mistakes.

Here are 7 of the top mistakes you should avoid when developing your next app.

Published in: Mobile

7 Mistake You Must Avoid When Building Your Mobile App

  1. 1. 7Mistakes You Must AVOID When Building Your Mobile App Photo Credit: Auntie K
  2. 2. Building an app?
  3. 3. We build apps!
  4. 4. Our own apps…
  5. 5. And for our clients…
  6. 6. Avoid these 7 deadly mistakes.
  7. 7. 1 Building for Multiple Platforms at Once
  8. 8. Photo Credit: jfingas Avoid doubling your engineering costs.
  9. 9. Finalize, Iterate, and then Port!
  10. 10. 2 Having Bloated Features
  11. 11. Good user experience is about doing more with less.
  12. 12. Don’t condense the online experience into the mobile screen.
  13. 13. 3 Skimming on User Experience
  14. 14. 26% of apps are only opened ONCE!
  15. 15. “It’s better to have people be happy using someone else’s product than disgruntled using yours.” Photo Credit: Mathieu Thouvenin Jason Fried, CEO at Basecamp
  16. 16. 4 Not Including Analytics
  17. 17. “We only manage things we measure.” Photo Credit: Skakerman
  18. 18. Important Metrics • Daily Active Users (DAU) • Retention Rate • Average Time Spent within the App • App Crashes • Engagement Photo Credit: bradhoc
  19. 19. 5 Mismanaging the Project
  20. 20. Make your specifications as detailed as possible. Photo Credit: What What
  21. 21. Set milestones Photo Credit: Mike Licht, NotionsCapital.com
  22. 22. 6 Not Thinking About Monetization
  23. 23. Research other apps in your category to see how they monetize.
  24. 24. iTunes lists out an app’s most popular in-app purchases.
  25. 25. 7 Marketing After Submitting App
  26. 26. Photo Credit: Cranky Pressman Contact the media around 2-4 weeks before you plan to launch.
  27. 27. “Always include a video.” Erica Sadun, writer at TUAW & author of Pitch Perfect. Photo Credit: Mike Licht, NotionsCapital.com
  28. 28. Avoid these 7 deadly mistakes.
  29. 29. Check out our PROUDEST app to date.
  30. 30. Word Hack “ Word Hack could be your next app addiction. ”
  31. 31. Need a custom app developed? ! We can help! www.bluelabellabs.com
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