• Dhirajlal Hirachand Ambani also known as
Dhirubhai, (28 December 1932 – 6 July 2002)
was an Indian business magnate and
entrepreneur who founded Reliance Industries,
a petrochemicals, communications, power, and
He born at Chorwad, of Gujurat
Father - Hirachand Govardhandas Ambani -a school
Two brothers and two sisters.
Extremely demanding child.
As he grew up, he became even more vigorous,
Possessed immense gusto and enormous energy.
Always determined to do what he wanted to do, in
exactly the way he wanted it done, come hell or
high water, as the phrase goes.
• After he completed his primary education, at the
village school, he was sent to the Junagarh Dist. for
• Quite popular in his school and well- known for his
brilliance and hard-work.
• Elected general secretary of the Junagarh Students
• Mission: “Pursue your
goals even in the face of
difficulties, and convert
• Vision: “Think big, think
fast and think ahead.”
Mission And Vision
Dhirubhai Ambani has voyaged through a journey of
rags to riches.
Dhirubhai has always shown all the critical leadership
He would always grab an opportunity and strike on
As a Leader
Life in Aden
After his annual matriculation examination, on the request
of his father he had to move to Aden, Yemen to support his
Aged 16 years, started worked with A. Besse & Co. as a
dispatch clerk for a salary of Rs.300, immediately on
A. Besse & Co.-- largest transcontinental trading firm east of
Suez, engaged in almost every branch of trading business-
cargo booking, handling, shipping, forwarding, and
Dhirubhai -first sent to the commodities trading section &
later, transferred to the section that handled petroleum
products for the oil giant Shell.
Life in Aden
He learnt the ways of commodity trading, high seas
purchase and sales, marketing and distribution, currency
trading, and money management to learn the tricks of the
trade he offered to work free for a Gujarati trading firm.
There he learnt accounting, book keeping, preparing
shipping papers and documents, and dealing with banks
and insurance companies., skills that would come handy
when he launched himself into trading about a decade
afterwards in Bombay.
In the 1950s, the Yemini administration realized that
their main unit of currency, the Riyal, was disappearing
It was found that a young man in his twenties was
placing unlimited buy orders for Yemini Riyals.
Riyals, pure silver coins and was in much demand at the
London Bullion Exchange. Young Dhirubhai bought the
Riyals, melted them into pure silver and sold it to the
bullion traders in London.
Entrepreneurship‟s true sense lies in the fact that he always looks upon opportunity.
1954- Marriage with
In 1954, the year Dhirubhai returned home to
Gujarat to marry Kokilaben. Dhirubhai was 26
years (1957), full of youthful vigor and vitality,
and filled with high hopes for himself and for
the new India of Nehru's dreams.
EARLY YEARS IN BOMBAY
Enters into partnership with cousin Champaklal
Damani in 1962 for yarn and spices business with a
capital of Rs.15,000.
Ends partnership in 1965 due to conflicts of decisions.
Starts sole proprietorship concern.
Asia Times quotes: "His people skills were legendary. “
A former secretary reveals: "He was very helpful. He
followed an 'open-door' policy. Employees could walk
into his cabin and discuss their problems with him."
Sensing a good opportunity in the textile
business, Dhirubhai and Aryan Mehra started the first
textile mill at Naroda, in Ahmedabad in the year 1966.
Dhirubhai started the brand "Vimal"Extensive marketing
of the brand "Vimal" in the interiors of India made it a
household name. Franchise retail outlets were started and
they used to sell "only Vimal" brand of textiles.
Dhirubhai Ambani is awarded with starting the equity cult
in India. More than 58,000 investors from various parts of
India subscribed to Reliance's IPO in 1977.
Motivator and Person of his
Most of his team members were uneducated except for an
engineer and 2 matriculates
He was an all-in-one package and fixed the troublesome
Nylon was decided to be manufactured.
Devaluation by the government steeply raised the project
Problem of locating trained and experienced textile mill
In spite of all difficulties, production started on the
morning of the target date of 1 September 1966
Dhirubhai Ambani is credited with starting equity
investing in India. More than 58,000 investors from
various parts of India subscribed to Reliance's IPO in
Dhirubhai was able to convince people of rural Gujarat
that being shareholders of his company will only bring
returns to their investment.
Reliance Industries holds the distinction that it is the
only Pvt. Co. whose several annual general meetings
were held in stadiums.
Motivator and Person of his
In 1982 Ambani began the process of backward
integration, setting up a plant to manufacture polyester
He subsequently diversified into
chemicals, petrochemicals, plastics, power. The company as
a whole was described by the BBC as "a business empire
with an estimated annual turnover of $12bn, and an 85,000-
The final phase of Reliance‟s diversification occurred in the
1990s when the company turned aggressively towards
petrochemicals and telecommunications.
Admitted to the Breach Candy Hospital in Mumbai on June 24,
2002 after he suffered a second major "brain stroke”.
First one had occurred in February 1986 and had kept his right
State of coma for more than a week.
Breathed his last on July 6,2002, at around 11:50 P.M.
As a mark of respect, The Mumbai Textile Merchants' decided to
keep the market closed on July 8, 2002.
At the time of Dhirubhai death, Reliance Group had a gross
turnover of Rs. 75,000 Crore or USD $ 15 Billion and it is to be
remembered that Dhirubhai had started the business with
Reliance after Dhirubhai
In November 2004, Mukesh Ambani in an
interview admitted to having differences with
his brother Anil over 'ownership issues‟.
The Reliance empire was split between the
Ambani brothers, Mukesh Ambani getting RIL
and IPCL. Anil Ambani heading Reliance
Capital, Reliance Energy and Reliance
Mukesh Ambani is referred to as the Reliance
Industries Limited .
Anil's Group has been renamed Reliance Anil
Dhirubhai Ambani Group (Reliance ADA Group)
(DA-IICT)- Dhirubhai Ambani Institute of Information
and Communication Technology - established by The
Dhirubhai Ambani Foundation (DAF) at Gandhinagar
Gave importance for community development.
The DAF has joined the management of Sir Hurkisondas
Nurottumdas Hospital and Research Centre (HNH&RC)
It is a 28-year-old institution involved in clinical research
DAF converted this hospital into a patient-focused and
Dhirubhai Ambani Hospital, Lodhivali, District Raigad
9 great management lessons from
Dhirubhaism No 1: Roll up your sleeves
sense of „do it yourself‟
He does not wait for infrastructure to be
created to support his operations. He goes
out and builds it himself; be it a power
plant for his petrochemical enterprise or a
canal to bring water from large distances
for his cooling plant. "Small men like
me don't inspire
Dhirubhaism No 2: Be a safety net for
he gently asked his employees if They needed
any help in combating the problems they
knowledge that he knew and cared for what
his team was going through, and that he was
there for Them if needed him….worked
wonders for confidence.
“He gave courage which we never had”
Dhirubhaism No 3: The silent
When he helped someone, he never ever
breathed a word about it to anyone else
"Expect the unexpected" just might have
been coined for him.
Dhirubhaism No 4: Dream big, but
dream with your eyes open.
• Whenever a task seemed too big to
be accomplished, he would reply: "
No is no answer!" Not only did he
dream big, he taught all of us to do
• his favorite phrase "dream with your
"It's difficult but
5. Dhirubhaism: Leave the
management techniques of him is
the simplest strategies are often the
hardest to adopt.
“let professionals do the work”
This technique enforced responsibility
among his team
"Produce your best."
6. Dhirubhaism: Change your
Dhirubhai's "orbit theory."
This is no miracle.
when you change orbits, you will create friction.
The good news is that your enemies from your
previous orbit will never be able to reach you in
your new one. By the time resentment builds up
in your new orbit, you should move to the next
level. And so on.
is the key to
our progress as
7. The arm-around-the-shoulder
• It was Dhirubhai's very own signature style
• Arm around the shoulder -With that one
simple gesture, he managed to achieve
• This tendency that he had, to draw people
towards him, manifested itself in countless
…that did much more than
words in letting
me know that I belonged,
that I had his trust, and that I
had him on my side!
8. The Dhirubhai theory of Supply
He was not an MBA. Nor an economist. But yet he took traditional
market theory and stood it on its head. And succeeded.
when everyone in India would build capacities only after a careful
study of market, he went full steam ahead and created giants of
manufacturing plants with unbelievable capacites.
9. Money is not a product by itself, it
is a by-product, so don't chase it
He did not breathe a word about profits,
nor about becoming the richest
A by-product is something that you don't set
out to produce. It is the spin off when you
create something larger.
Success in attaining that goal will eventually ring in the
cash. For instance, if you work towards creating a
name for yourself and earning a good reputation, then
money is a logical outcome.
People will pay for your product or service if it is good
Sounds too simplistic for belief? Well, look around you
and you will know exactly how true it is.