Bowling Alone- Chapter 2

2,304 views
2,151 views

Published on

summery of the 2nd chapter of the book Bowling Alone by Robert Putnam

Published in: News & Politics, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
2,304
On SlideShare
0
From Embeds
0
Number of Embeds
11
Actions
Shares
0
Downloads
15
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Bowling Alone- Chapter 2

  1. 1. Changes In Media Industry In The Age Of New Media (December, 2008)
  2. 2. “ The media will change as consumers will look for other sources of information…” (Ira Magaziner)
  3. 3. <ul><li>Changes In Media Industry </li></ul><ul><li>- Convergence </li></ul><ul><li>- Participation </li></ul><ul><li>- Citizen Journalism </li></ul><ul><li>- Working Environment </li></ul><ul><li>- Commercialism </li></ul><ul><li>The New Media Consumer </li></ul>
  4. 4. <ul><li>Changes In Media Industry </li></ul><ul><li>- Convergence </li></ul><ul><li>- Participation </li></ul><ul><li>- Citizen Journalism </li></ul><ul><li>- Working Environment </li></ul><ul><li>- Commercialism </li></ul><ul><li>The New Media Consumer </li></ul>
  5. 5. Convergence - Once Digitalized, Always Interacting
  6. 6. <ul><li>Changes In Media Industry </li></ul><ul><li>- Convergence </li></ul><ul><li>- Participation </li></ul><ul><li>- Citizen Journalism </li></ul><ul><li>- Working Environment </li></ul><ul><li>- Commercialism </li></ul><ul><li>The New Media Consumer </li></ul>
  7. 7. <ul><li>Changes In Media Industry </li></ul><ul><li>- Convergence </li></ul><ul><li>- Participation </li></ul><ul><li>- Citizen Journalism </li></ul><ul><li>- Working Environment </li></ul><ul><li>- Commercialism </li></ul><ul><li>The New Media Consumer </li></ul>
  8. 8. Participation – Fueling Digital Communities Collective Intelligence Open Platform Rich Media Content Striving Digital Community
  9. 9. Participation – Interacting With Traditional Media Commenting, downloading, blogging and spreading content in social networks.
  10. 10. Participation – The Key For Newspapers’ Survival? 18 out of 26 of the features are related to participation.
  11. 11. <ul><li>Changes In Media Industry </li></ul><ul><li>- Convergence </li></ul><ul><li>- Participation </li></ul><ul><li>- Citizen Journalism </li></ul><ul><li>- Working Environment </li></ul><ul><li>- Commercialism </li></ul><ul><li>The New Media Consumer </li></ul>
  12. 12. <ul><li>Changes In Media Industry </li></ul><ul><li>- Convergence </li></ul><ul><li>- Participation </li></ul><ul><li>- Citizen Journalism </li></ul><ul><li>- Working Environment </li></ul><ul><li>- Commercialism </li></ul><ul><li>The New Media Consumer </li></ul>
  13. 13. Citizen Journalism – Outsourcing News Production
  14. 14. Citizen Journalism – Can We Impose Ethics?
  15. 15. Citizen Journalism – Immediacy Over Quality
  16. 16. Citizen Journalism – Becoming Main Stream Media
  17. 17. <ul><li>Changes In Media Industry </li></ul><ul><li>- Convergence </li></ul><ul><li>- Participation </li></ul><ul><li>- Citizen Journalism </li></ul><ul><li>- Working Environment </li></ul><ul><li>- Commercialism </li></ul><ul><li>The New Media Consumer </li></ul>
  18. 18. <ul><li>Changes In Media Industry </li></ul><ul><li>- Convergence </li></ul><ul><li>- Participation </li></ul><ul><li>- Citizen Journalism </li></ul><ul><li>- Working Environment </li></ul><ul><li>- Commercialism </li></ul><ul><li>The New Media Consumer </li></ul>
  19. 19. Working Environment - Media People On The Move Culture figures Higher mobility within the sector Short term and freelance contract employment Working around the clock 24/7/365 Urban resident Mix between working space and private space
  20. 20. <ul><li>Changes In Media Industry </li></ul><ul><li>- Convergence </li></ul><ul><li>- Participation </li></ul><ul><li>- Citizen Journalism </li></ul><ul><li>- Working Environment </li></ul><ul><li>- Commercialism </li></ul><ul><li>The New Media Consumer </li></ul>
  21. 21. <ul><li>Changes In Media Industry </li></ul><ul><li>- Convergence </li></ul><ul><li>- Participation </li></ul><ul><li>- Citizen Journalism </li></ul><ul><li>- Working Environment </li></ul><ul><li>- Commercialism </li></ul><ul><li>The New Media Consumer </li></ul>
  22. 22. Commercialism – Survival Of The Fittest Reformed Business Model Free content Catch all ads Pay Per View Paid subscription Contextual and targeted Pay Per Click
  23. 23. Commercialism – The Long Tail Theory Addressing smaller crowds with niche products.
  24. 24. <ul><li>Changes In Media Industry </li></ul><ul><li>- Convergence </li></ul><ul><li>- Participation </li></ul><ul><li>- Citizen Journalism </li></ul><ul><li>- Working Environment </li></ul><ul><li>- Commercialism </li></ul><ul><li>The New Media Consumer </li></ul>
  25. 25. <ul><li>Changes In Media Industry </li></ul><ul><li>- Convergence </li></ul><ul><li>- Participation </li></ul><ul><li>- Citizen Journalism </li></ul><ul><li>- Working Environment </li></ul><ul><li>- Commercialism </li></ul><ul><li>The New Media Consumer </li></ul>
  26. 26. The Media Consumer – Threat Or Opportunity?
  27. 27. The Media Consumer - Demand For Bite (or byte) Size News News aggregators for the monitorial citizen.
  28. 28. The Media Consumer – Active Producer Of Media User Generated Content & social media platforms
  29. 29. The Media Consumer – Not Passive Anymore If you won’t let them participate they will take it anyway.
  30. 30. The Media Consumer – Internet Killed The Video Star The list of priorities had changed.
  31. 31. The Media Consumer – It Is All About Mobility The content you receive depends on your position .
  32. 32. The Media Consumer – The Effect of Crowed Sourcing They are not mass audience, but individuals and communities and their ability to influence greater than we think.
  33. 33. The Media Consumer – Know The Price Of Free They might hate ads, but not enough to pay to avoid them.
  34. 34. The Media Consumer – Prime Time, All The Time They decide where, how and when to get their content.
  35. 35. The Media Consumer Is You
  36. 36. Thank You.

×