35897323 botiques-in-pakistan
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35897323 botiques-in-pakistan 35897323 botiques-in-pakistan Presentation Transcript

  • BOUTIQUES IN LAHORE Akbar Gull
  • INTRODUCTION   Clothing is a beautiful visual demonstration of the social and emotional needs of people wearing it. It portrays in a clearly understood visual manner, what people of different cultures and styles want socially.
  • HISTORY OF SECTOR BEFORE PAKISTAN  Fashion design is generally considered to have started in the 19th century with Charles Frederick Worth who was the first designer to have his label sewn into the garments that he created.
  • EARLY BIRDS AMIR ADNAN  1990 saw the evolution of men's fashion in Pakistan when Amir Adnan, a business graduate by profession, stepped out to realize his own individual style.
  • EARLY BIRDS MARIA B  ARIA.B DESIGNS (PVT) LTD is the largest manufacturer and retailer of women¶s fashion garments in Pakistan, with a large clientele in the US and Europe.
  • SWOT ANALYSIS  Strengths:       Ability of fulfilling customized order of customers. Wide product line. Availability of workforce. Low labor cost. Easy availability of raw materials. High demand and supply Gap as buyers are much more.
  • SWOT ANALYSIS  Weaknesses     Lack of brand awareness. Fashion industry has not yet matured in Pakistan. Highly Volatile i.e. rapidly changing the fashion and tastes of people Opportunities      Increasing trend of people to wards designer clothing. Prospect sales through e-commerce channel. Enter new product markets. Expanding the number of retail outlets. Export Opportunities
  • SWOT ANALYSIS  Threats       The market of the boutiques is highly competitive; therefore if the entrepreneur is not Well responsive to the tastes and response of the clientele as well as the fashions in Vogue he/she may not be able to capitalize the opportunity properly. Selection of the wrong venue can be a major hurdle in achieving the desired business Objectives. Economic recession and political situation in the country Established strong competitors
  • SELECTED DESIGNERS Our respective Research Report is based on these four designers: 1. 2. 3. 4. 5. JUNAID JAMSHAID AMIR ADNAN MARIA B HSY(HASSAN SHEHERYAR YASSIN) HAJJRAH HAYAT
  • 1. JUNAID JAMSHAID  In a short time span of 5 years, Junaid Jamshed has built a name and goodwill in the market as a fashion designer wear outlet for men and women with a unique range of products.  Junaid Jamshed's fashion outlet was founded in 2002 and is headquartered in Karachi, Kurta Gali. Rest of the outlets are 14 spread across Pakistan in all major cities like Rawalpindi, Islamabad, Lahore, Sialkot etc.
  • 1. JUNAID JAMSHAID PRODUCTS         KURTAS SHERWANI BAGS FOOTWEAR KIDS FRAGRENCES HAJJ & UMMARAH NEARANG
  • 2. AMIR ADNAN  Amir Adnan is widely credited with re-introducing the sherwani into modern fashion, and known as Pakistan's first international menswear label.  Among Amir Adnan's clientele are Pakistani President Pervez Musharraf and former Indian Prime Minister Atal Bihari Vajpayee.  Amir Adnan currently houses its flagship store in Karachi, with complimenting domestic stores in Lahore, Multan, Faisalabad, and Islamabad. International outlets include Dubai.
  • 2. AMIR ADNAN PRODUCTS      Sherwani Traditional long coats Shalwar kamiz Ties Children Wear
  • 3. MARIA B  MARIA.B DESIGNS (PVT) LTD is the largest manufacturer and retailer of women¶s fashion garments in Pakistan, with a large clientele in the US and Europe
  • 3. MARIA B     Maria B bride Maria B Lawn Mafia Mgirl
  • 4. HSY(HASSAN SHEHERYAR YASSIN)  Fashion designer Hassan Sheheryar Yasin (HSY) is one of the biggest names in Pakistan Fashion industry. He was born in Lahore Pakistan.
  • 4. HSY(HASSAN SHEHERYAR YASSIN) BRANCHES  Hassan Sheheryar Yasin has approximately 14 clothing display centers worldwide one in United Kingdom, one in Saudi Arabia, two in USA, four in UAE, and six in Pakistan.  In Pakistan, he has two in Karachi, two in Islamabad and two in Lahore.
  • 4. HSY(HASSAN SHEHERYAR YASSIN) PRODUCTS        HSY Wedding HSY Couture HSY R2W (ready to wear) HSY Homme HSY Private collection HSY Noir HSY Active
  • 5. HAJJRAH HAYAT  Hajjrah Hayat (Formed in 1998) is one of Pakistan¶s most reputed fashion design houses..  The brand¶s collections showcase the best of couture which retail in Lahore, Karachi, USA, Canada and Dubai
  • PRODUCT S     Pret collection Formal Bridal Vintage
  • DEMMAND SIDE  We have taken here top four boutiques which exist in the market for the calculation of market share we have sale figures which we have got through personal visit at Lahore franchise and through telephonic interview.
  • ANNUAL SALE
  • ANNUAL SALE
  • MARKET SIZE
  • MARKET SHARE OF JUNAID JAMSHED BOTIQUE
  • MARKET SHARE OF AMIR ADNAN BOTIQUE
  • MARKET SHARE OF MARIA B BOTIQUE
  • MARKET SHARE OF HSY BOTIQUES