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  • For years, marketers saying this is the year for mobile in advertising. Thanks to the rapid adoption of smartphones, we’re there.

Transcript

  • 1. QR Code Marketing
  • 2. Agenda
    • QR Code Technical view
    • QR Code Marketing view
  • 3. QR Code Technical view
    • About QR Code
    • QR Encoded Data
    • How it works?
    • QR Code features
    • License and tools
    • Demo
    QR Code Technical view
  • 4. 1) About QR Code
    • QR stands for “Quick Response”
    • is a mobile phone readable barcode
    • Developed by a Japanese corporation (Denso-Wave) and realesed in 1994
  • 5.
    • 2-D (two-dimensional) symbology
    • contains information in both the vertical and horizontal directions , whereas a bar code contains data in one direction only
  • 6. 2)QR Encoded Data
    • QR Code can contains:
    • Text
    • Website URL
    • Telephone Number
    • SMS Message
    • Email Address
    • Email Message
    • Contact Details
    • Event
    • Google Maps Location
    • Social Media
    • YouTube Video
  • 7. 3) How it works?
    • simply encode a URL into the QR Code and then point a mobile phone (or other camera-enabled mobile) at it. If the device has had QR Code decoding software installed on it, it will fire up its browser and go straight to that URL.
  • 8. 4)QR Code features
    • High Capacity Encoding of Data
    • handling all types of data, such as numeric and alphabetic characters
    • Up to 7,089 characters can be encoded in one symbol.
  • 9.
    • Small Printout Size
    • encoding the same amount of data in approximately one-tenth the space of a traditional bar code. (For a smaller printout size, Micro QR Code is available.
  • 10.
    • Kanji and Kana Capability
  • 11.
    • Dirt and Damage Resistant
    • has error correction capability. Data can be restored even if the symbol is partially dirty or damaged. A maximum 30% of codewords *1 can be restored *2
  • 12.
    • Readable from any direction in 360°
    • capable of 360 degree (omni-directional), high speed reading
  • 13. 5) License and tools
    • free of any license and clearly defined and published as an ISO standard.
    • Online QR Code Generator
    • http://www.qrstuff.com/index.html
    • Online QR Code Reader
    • http://zxing.org/w/decode.jspx
    • Mobile QR Code Reader
  • 14. 6) Demo
    • Try and enjoy
    Calendar Event Contact Information E-mail GEO Location Phone Number SMS Text URL
  • 15. QR Codes –Marketing view
    • Statistics
    • Survey
    • Creative examples
    • case study
    • Benefits of QR code
    • advantages & disadvantages
    • Usage of QR code for ETA
  • 16. Statistics First quarter (Q1) of 2011 (Jan-Mar) Worldwide usage grew 61.9% over Q4 2010 The US experienced 181.1% growth in Q1 2011 over Q4 2010 Comparing Q1 2010 and Q1 2011, US growth was 630%
  • 17. Top 5 growing countries for Q1/2011
    • 1.United States(181.1% Growth over Q4/2010)
    • 2.UnitedKingdom(166.5%)
    • 3.Netherlands(146.3%)
    • 4.Spain(94.4%)
    • 5.Canada(94.0%)
  • 18.
    • During the last six months of 2010 QR code scanning increased 1,200 % across North America, according to a report from mobile payments and marketing company Mobio Identity Systems Inc.
    • The key finding is the Massive growth of QR bar code scanning.
  • 19.  
  • 20. QR Codes – Statistics In 2010, U.S. Smartphone subscribers tends to persons ages 25 - 44
  • 21. Survey
  • 22. Survey
  • 23. Survey
  • 24. Survey
  • 25. Survey
  • 26. Creative Examples
  • 27. Case study -Fanta
    • Client: Fanta Country: Denmark Placement: Outdoor Interaction: Videos
    • The Challenge
    • Fanta launched a campaign with the idea that "You're never bored with Fanta". They needed an innovative way to bring fun content to consumers when they need a little entertainment.
    • The Scanlife Solution
    • Fanta placed codes on commuter outdoor media and magazine ads which linked to a fun, 15-second blooper video. The clip was changed out every week so you never know what you're going to see.
  • 28. Case study - City search
    • Client:  Citysearch & Discovery Country:  United States Placement:  Outdoor Interaction:  Local Information
    • The Challenge
    • Both City search and Discovery had content which they wanted to distribute to people in San Francisco when they needed it most - on the go. They wanted to deliver this information based on the location of that person in a quick and easy way.
    • The Scanlife Solution
    • Citysearch distributed over 500 static window clings to restaurants and store owners. Each cling included their own code which gave people an immediate link to store hours, and the latest user reviews.  Discovery had audio tours that it wanted to distribute to tourists that needed a little more info when walking around town. Codes were strategically placed on outdoor ads in popular tourist locations, which immediately linked to audio tours for that specific neighborhood.  Thousands of people scanned, the local TV and newspaper covered the technology, and the project won a MediaPost outdoor industry award .
  • 29. Benefits of QR Codes • Drive Traffic • Call to Action • Real-Time Analytics • Instant Campaign Editing • Interactive Engagement • Innovative Increase Awareness Strengthen Brand Reduce Cost
  • 30. Advantage of QR codes
    • QR codes can be scanned anytime, anywhere with mobile phones
    • Quick response through QR codes.
    • Multiple uses of these codes
    • Users must be equipped with a camera phone and the correct reader software that can scan the image of the QR Code. Currently only Smartphone’s are technically equipped to do this.
    • Many users that have mobile phones that have cameras are unable to get QR reading software for their phones.
    Disadvantages of QR codes
  • 31.
    • Usage of QR code for ETA
  • 32. Video VV Youtube Video
  • 33. Web link
  • 34. Social Media
  • 35. Brochures
  • 36. Events
  • 37. Maps
  • 38. ETA Campaign
  • 39. ETA Tourism Exhibitions
  • 40. ETA Outdoor
  • 41. ETA Newsletter & Pressrelease
  • 42. References
    • Emarketer.com
    • Etc.org
    • austin-williams.com
    • ericaglasier.com
    • mobilecommercedaily.com
    • qrstuff.com
  • 43. Thank You for your Interest