There is not yet a set formula to make online content proﬁtable.
The trouble with online content is it is a lot like Pluto. One day everyone loves it and the next day its gone.
Three Tips To Help You Make Money From Online Content:
These are tips that we try to implement at Omelet to create successful content.
1. Make Something People Want.
Content Delivers Audience.
Become great at developing and delivering, entertaining, engaging, self-sustaining short-form content. Viewers will make time to engage with content they love. And as your audience increases so do your chances of turning a proﬁt.
We recently launched this campaign For Microsoft Windows Vista Ultimate. Consumers were not using Ultimate for its true capabilities so we used the brand to create something that they would want, encouraging them to use the software in
2. Create Ancillary Content That Lives
Outside of Your Core Story.
Think about ways to extend your content. Allow for organic integrations and deeper more sustainable ways to experience the content. In doing so you will create multiple revenue sources.
Burlesque troupe, pop recording group, Pussycat Dolls lounge,
PCD casino, PCD interactive music lounge, television series,
video game integration, merchandise, hasbro dolls, Estée Lauder
PCD cosmetics,Van Haren shoes
You might just end up like the Pussycat Dolls. An entertainment property with near endless touch points.
3. Embrace Social Media.
All Media & Content Wants To Be Social.
Humans are social. All people want to be a part of the stories. Content in all forms should be interactive, allowing people to invite, contribute, build relationships and engage conversations. Use social media as a rat hole to drive people to
search for and become a part of something bigger.
Tap into existing social graphs and begin to establish a loyal network around your content.
Make Something People Want
Create Extra Content
Make It Social
And Guess What? Brands Will Pay
Brands are currently spending eight cents of every marketing dollar spent in the US.
According to PQ Media Research, in 2007 alone, the branded entertainment marketing category grew 15% to $22.3 billion, doubling in size over the last ﬁve years.
Omelet works with brands and content creators to pitch new media formats that can extend
content to create ancillary revenue options or sponsorship opportunities that can better position
ideas for greater revenue opportunities.