Creating Marketing FormatsThe Return of the Sponsor: Programming and Brand Integration

Omelet works with brands, advertisers and content creators to create new media marketing formats that can extend content to create ancillary revenue options or sponsorship opportunities that can better position ideas for greater revenue opportunities. The Return of the Sponsor: Programming and Brand Integration

A marketing format is a unique creative solution comprised of strategic, yet entertaining content— original programming, ancillary content, corresponding advertising, social media, games or unique media.The Return of the Sponsor: Programming and Brand Integration

IDEADISTRIBUTION+The Return of the Sponsor: Programming and Brand Integration

Begin with the audience and strategy first. Work to create a strategic framework to address client’s business needs and then determine the appropriate “media” to execute that vision.The Return of the Sponsor: Programming and Brand Integration

Spend time understanding the consumer to cut through the clutter and connect. Uncovering a consumer insight should always be the first step in developing a big idea.Know and articulate all aspects of a consumer audienceDevelop a creative briefMake the audience an accompliceThe Return of the Sponsor: Programming and Brand Integration

Know and articulate all aspects of a consumer audience

Develop a creative brief

Make the audience an accomplice

Begin with the audience and strategy first. Work to create a strategic framework to address client’s business needs and then determine the appropriate “media” to execute that vision.The Return of the Sponsor: Programming and Brand Integration

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Hip Hop Influence30

Then ground the idea with a brand. AND find the right distribution partner for your audience. Distribution justifies the brand expenditure and gives you the freedom to entertain. The Return of the Sponsor: Programming and Brand Integration

Brainstorm The ShowThe Return of the Sponsor: Programming and Brand Integration

Video AnalyticsViews by PublisherTotal Video ViewsTotal views as of Oct. 16th: 1,675,943Growth since last week: 8%The Return of the Sponsor: Programming and Brand Integration

Friends / FansTotal Fans / Friends as of Oct. 16th: 1,640Growth since last week: 4%Growth since Sept. 4th: 253% The Return of the Sponsor: Programming and Brand Integration

RockShanzExposure as of Oct. 2nd: 6,238 impressionsGrowth since last week: -80%Growth since Sept. 3rd: -55%Followers as of Oct. 2nd: 1080Growth since last week: 6%Growth since Sept. 3rd: 83%Reach as of Oct. 2nd: 3,969 people via 13 tweetsGrowth since last week: -74%Growth since Sept. 3rd: 500%The Return of the Sponsor: Programming and Brand Integration

Lastly, remember that great content ideas don’t fit nicely into any specific medium.That is why we are in the business of giving viewers something unexpected and engaging. The Return of the Sponsor: Programming and Brand Integration

But most importantly remember that all marketers aspire for their brands to be selected by the consumer for their own personal enjoyment.The Return of the Sponsor: Programming and Brand Integration

Thank YouRyan.Stoner@omeletla.com(213) 427-6400The Return of the Sponsor: Programming and Brand Integration