0
Explosions in Social MediaWhen Personal & Corporate Values Merge                      OMCAR2012        Gillian Muessig, Fo...
The era of traditional sales is officially over
Did you just interrupt my SKY??!!
http://www.amazon.com/Raving-Fans-Revolutionary-Approach-Customer/dp/0688123163/ref=sr_1_1?ie=UTF8&qid=1318890746&sr=8-1
http://www.amazon.com/Conversation-Marketing-Internet-Strategies/dp/1412092248/ref=sr_1_cc_1?s=videogames&ie=UTF8&qid=1318...
http://www.marketingprofs.com/charts/2011/5626/facebook-brands-should-target-friends-of-fans
http://www.google.com/imgres?q=story&hl=en&gbv=2&biw=1013&bih=637&tbm=isch&tbnid=42vc_CzgE7IBxM:&imgrefurl=http://ajitah.c...
http://www.google.com/imgres?q=speeding+train&hl=en&gbv=2&biw=1013&bih=637&tbm=isch&tbnid=n9EnjHipZ1amoM:&imgrefurl=http:/...
http://www.123rf.com/photo_5545967_orbits-of-binary-information-speeding-around-the-world-globe.html
http://blog.stevesponder.com/?tag=activelistening
Users:         50mm         750mm       200mm   120mm      10mmUsers:         14mm          Millions       14mm        6.5...
Target markets
http://www.dotcult.com/likes-and-pluses-are-the-new-links
Depth + breadth of engagement = ROI
Target markets
Let‟s Talk about Strategy
http://www.amazon.com/Lionel-Potter-Hogwarts-Express-Gauge/dp/B000SSN0Q0
http://harrypotter.wikia.com/wiki/Owl
http://www.ragemonthly.com/
http://www.projectsigma.co.uk/Guidelines/Summary/Principles.asp
http://doggies.com/blog/2008/06/07/10-commandments/
http://funnyoldchicks.typepad.com/funny-old-chicks-blog/2010/06/life-in-the-aark.html
The Story of „Moz
STEADFAST
STEADFAST
GENEROSITY
GENEROSITY
http://en.fotolia.com/id/10119250
http://www.nitro-digital.co.uk/blog/2011/03/09/internet-revolution-in-publishing/   EXCEPTIONAL
AUTHENTICITY
http://www.motherboard.tv/2010/3/10/silicon-silliness-the-bubble-burst-10-years-ago-today--2
TENACITYhttp://alburywebdesign.com/
http://www.articlesbase.com/elderly-care-articles/social-media-provides-needed-sunshine-for-seniors-and-shut-ins-4790859.h...
PERSERVERANCE
RESULTS
GENEROSITY
“No matter how much you plan, it is tenacity,unyielding desire to succeed, and the ability tocope with change that will ev...
http://gloriarand.wordpress.com/category/blogging-2/TENACITY & AUTHENTICITY
http://gloriarand.wordpress.com/category/blogging-2/TENACITY & AUTHENTICITY
http://gloriarand.wordpress.com/category/blogging-2/TENACITY & AUTHENTICITY
http://searchenginewatch.com/article/2054740/Schedule-optimization-for-SES-New-YorkGENEROSITY BREEDS GENEROSITY
MysteryGuest’s Stroke of Genius                                  AHA!
GENEROSITY SQUARED
RESULTS
TRANSPARENCY & COURAGE
RESULTS
TRANSPARENCY IS STICKY
SOCIAL CLOUT INCREASES
I Told You That Story,So I Could Tell You This Story
Our only marketing expense? Flights + hotels for conferences/eventsMore at http://www.seomoz.org/blog/the-history-of-seomoz
How Did You Do That?
News/Media/PR                                             SEO     Email        Blogs + Blogging                           ...
It all starts withContent Marketing
A Blog We Update Every Day
“Viral” Targeted Contenthttp://www.seomoz.org/article/search-ranking-factors
“Viral” Targeted Contenthttp://guides.seomoz.org/beginners-guide-to-search-engine-optimization
“Viral” Targeted Contenthttp://www.seomoz.org/seo-industry-survey
Graphics + Illustrations
A Weekly Video Serieshttp://www.seomoz.org/blog/category/33
Build it and they’ll come?Nope. Build it, then market it.
Comments + Conversations
Social NetworksData and charts of our Facebook and Twitter account performance via http://export.ly
Social News / Bookmarkinghttp://news.ycombinator.com, http://delicious.com, http://stumbleupon.com andhttp://reddit.com ha...
Q+A Sites / Forums
Conferences + Events
SEO
Email MarketingWe use/love http://www.mailchimp.com (who now has a cool free option for early stage folks)
Involve a Sharing-Incented Community   The brilliant strategy by http://www.urbanspoon.com made them one of the biggest pl...
Design Like an “Award Winner”  Check out http://google.com/search?q=css+gallery for tons of great galleries and inspiration
Tactical Assaults
LEVERAGE FUN
LEVERAGE FUN
LEVERAGE FUN
LEVERAGE FUN
http://www.seomoz.org/linkscape_comic.htmlEXCEPTIONAL WORK
TRANSPARENCY
TRANSPARENCY HAS ITS PRICE
EMPATHY
Advanced Tactics
AUTHENTICITY
PIRATE SHIPS
Q+A       OMCAR2012 60 days to play w/Mozzers(and kick your competitors’ proverbial….!!)• Twitter: @SEOmom• Blog: www.seom...
The SEOmoz B2B Case Study
The SEOmoz B2B Case Study
Upcoming SlideShare
Loading in...5
×

The SEOmoz B2B Case Study

976

Published on

"Explosions in Social Media"
"When Personal & Corporate Values Merge"

Gillian Muessig, the co-founder and President explores the SEOmoz B2B case study and the role of social media at OMCAR2012.

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
976
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
6
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "The SEOmoz B2B Case Study"

  1. 1. Explosions in Social MediaWhen Personal & Corporate Values Merge OMCAR2012 Gillian Muessig, Founding President, SEOmoz January 2012
  2. 2. The era of traditional sales is officially over
  3. 3. Did you just interrupt my SKY??!!
  4. 4. http://www.amazon.com/Raving-Fans-Revolutionary-Approach-Customer/dp/0688123163/ref=sr_1_1?ie=UTF8&qid=1318890746&sr=8-1
  5. 5. http://www.amazon.com/Conversation-Marketing-Internet-Strategies/dp/1412092248/ref=sr_1_cc_1?s=videogames&ie=UTF8&qid=1318890891&sr=1-1-catcorr
  6. 6. http://www.marketingprofs.com/charts/2011/5626/facebook-brands-should-target-friends-of-fans
  7. 7. http://www.google.com/imgres?q=story&hl=en&gbv=2&biw=1013&bih=637&tbm=isch&tbnid=42vc_CzgE7IBxM:&imgrefurl=http://ajitah.com/blog/%3Fp%3D585&docid=JtZGt3OVTbNfRM&imgurl=http://ajitah.com/blog/wp-content/uploads/2011/02/Tell-Me-A-Story.jpg&w=1428&h=1419&ei=ArGcTrveLqaB4gSsusjjCQ&zoom=1&iact=hc&vpx=88&vpy=160&dur=69&hovh=224&hovw=225&tx=108&ty=128&sig=103195842722407947764&page=1&tbnh=114&tbnw=115&start=0&ndsp=17&ved=1t:429,r:0,s:0
  8. 8. http://www.google.com/imgres?q=speeding+train&hl=en&gbv=2&biw=1013&bih=637&tbm=isch&tbnid=n9EnjHipZ1amoM:&imgrefurl=http://superspeedtrain.com/tag/speeding/&docid=MwBff-dP8195bM&imgurl=http://superspeedtrain.com/wp-content/uploads/2011/06/high-speed-rail-update1.jpg&w=400&h=267&ei=WLGcTsS5Ceek4ATJ-oynCQ&zoom=1&iact=hc&vpx=483&vpy=324&dur=1396&hovh=183&hovw=275&tx=225&ty=104&sig=103195842722407947764&page=1&tbnh=125&tbnw=194&start=0&ndsp=12&ved=1t:429,r:6,s:0
  9. 9. http://www.123rf.com/photo_5545967_orbits-of-binary-information-speeding-around-the-world-globe.html
  10. 10. http://blog.stevesponder.com/?tag=activelistening
  11. 11. Users: 50mm 750mm 200mm 120mm 10mmUsers: 14mm Millions 14mm 6.5mm Select Platforms
  12. 12. Target markets
  13. 13. http://www.dotcult.com/likes-and-pluses-are-the-new-links
  14. 14. Depth + breadth of engagement = ROI
  15. 15. Target markets
  16. 16. Let‟s Talk about Strategy
  17. 17. http://www.amazon.com/Lionel-Potter-Hogwarts-Express-Gauge/dp/B000SSN0Q0
  18. 18. http://harrypotter.wikia.com/wiki/Owl
  19. 19. http://www.ragemonthly.com/
  20. 20. http://www.projectsigma.co.uk/Guidelines/Summary/Principles.asp
  21. 21. http://doggies.com/blog/2008/06/07/10-commandments/
  22. 22. http://funnyoldchicks.typepad.com/funny-old-chicks-blog/2010/06/life-in-the-aark.html
  23. 23. The Story of „Moz
  24. 24. STEADFAST
  25. 25. STEADFAST
  26. 26. GENEROSITY
  27. 27. GENEROSITY
  28. 28. http://en.fotolia.com/id/10119250
  29. 29. http://www.nitro-digital.co.uk/blog/2011/03/09/internet-revolution-in-publishing/ EXCEPTIONAL
  30. 30. AUTHENTICITY
  31. 31. http://www.motherboard.tv/2010/3/10/silicon-silliness-the-bubble-burst-10-years-ago-today--2
  32. 32. TENACITYhttp://alburywebdesign.com/
  33. 33. http://www.articlesbase.com/elderly-care-articles/social-media-provides-needed-sunshine-for-seniors-and-shut-ins-4790859.html TENACITY
  34. 34. PERSERVERANCE
  35. 35. RESULTS
  36. 36. GENEROSITY
  37. 37. “No matter how much you plan, it is tenacity,unyielding desire to succeed, and the ability tocope with change that will eventually prevail.”.Perry Payne (born 1966), Rugby Player, Father, Executive TENACITY
  38. 38. http://gloriarand.wordpress.com/category/blogging-2/TENACITY & AUTHENTICITY
  39. 39. http://gloriarand.wordpress.com/category/blogging-2/TENACITY & AUTHENTICITY
  40. 40. http://gloriarand.wordpress.com/category/blogging-2/TENACITY & AUTHENTICITY
  41. 41. http://searchenginewatch.com/article/2054740/Schedule-optimization-for-SES-New-YorkGENEROSITY BREEDS GENEROSITY
  42. 42. MysteryGuest’s Stroke of Genius AHA!
  43. 43. GENEROSITY SQUARED
  44. 44. RESULTS
  45. 45. TRANSPARENCY & COURAGE
  46. 46. RESULTS
  47. 47. TRANSPARENCY IS STICKY
  48. 48. SOCIAL CLOUT INCREASES
  49. 49. I Told You That Story,So I Could Tell You This Story
  50. 50. Our only marketing expense? Flights + hotels for conferences/eventsMore at http://www.seomoz.org/blog/the-history-of-seomoz
  51. 51. How Did You Do That?
  52. 52. News/Media/PR SEO Email Blogs + Blogging Research/White Papers InfographicsComment Marketing Social Networks Online Video INBOUND MARKETING! Forums (AKA “free” traffic sources) WebinarsSocial Bookmarking Word of Mouth Direct/Referring Links Podcasting Type-In Traffic Q+A Sites http://www.seomoz.org/blog/the-rich-get-richer-true-in-seo-social-all-organic-marketing
  53. 53. It all starts withContent Marketing
  54. 54. A Blog We Update Every Day
  55. 55. “Viral” Targeted Contenthttp://www.seomoz.org/article/search-ranking-factors
  56. 56. “Viral” Targeted Contenthttp://guides.seomoz.org/beginners-guide-to-search-engine-optimization
  57. 57. “Viral” Targeted Contenthttp://www.seomoz.org/seo-industry-survey
  58. 58. Graphics + Illustrations
  59. 59. A Weekly Video Serieshttp://www.seomoz.org/blog/category/33
  60. 60. Build it and they’ll come?Nope. Build it, then market it.
  61. 61. Comments + Conversations
  62. 62. Social NetworksData and charts of our Facebook and Twitter account performance via http://export.ly
  63. 63. Social News / Bookmarkinghttp://news.ycombinator.com, http://delicious.com, http://stumbleupon.com andhttp://reddit.com have historically performed best for us, but you should test results
  64. 64. Q+A Sites / Forums
  65. 65. Conferences + Events
  66. 66. SEO
  67. 67. Email MarketingWe use/love http://www.mailchimp.com (who now has a cool free option for early stage folks)
  68. 68. Involve a Sharing-Incented Community The brilliant strategy by http://www.urbanspoon.com made them one of the biggest players in the local restaurant business and got them acquired by IAC
  69. 69. Design Like an “Award Winner” Check out http://google.com/search?q=css+gallery for tons of great galleries and inspiration
  70. 70. Tactical Assaults
  71. 71. LEVERAGE FUN
  72. 72. LEVERAGE FUN
  73. 73. LEVERAGE FUN
  74. 74. LEVERAGE FUN
  75. 75. http://www.seomoz.org/linkscape_comic.htmlEXCEPTIONAL WORK
  76. 76. TRANSPARENCY
  77. 77. TRANSPARENCY HAS ITS PRICE
  78. 78. EMPATHY
  79. 79. Advanced Tactics
  80. 80. AUTHENTICITY
  81. 81. PIRATE SHIPS
  82. 82. Q+A OMCAR2012 60 days to play w/Mozzers(and kick your competitors’ proverbial….!!)• Twitter: @SEOmom• Blog: www.seomoz.org/blog• Email: gillian@seomoz.org
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×