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Teacher's India: Going Social Differently
Teacher's India: Going Social Differently
Teacher's India: Going Social Differently
Teacher's India: Going Social Differently
Teacher's India: Going Social Differently
Teacher's India: Going Social Differently
Teacher's India: Going Social Differently
Teacher's India: Going Social Differently
Teacher's India: Going Social Differently
Teacher's India: Going Social Differently
Teacher's India: Going Social Differently
Teacher's India: Going Social Differently
Teacher's India: Going Social Differently
Teacher's India: Going Social Differently
Teacher's India: Going Social Differently
Teacher's India: Going Social Differently
Teacher's India: Going Social Differently
Teacher's India: Going Social Differently
Teacher's India: Going Social Differently
Teacher's India: Going Social Differently
Teacher's India: Going Social Differently
Teacher's India: Going Social Differently
Teacher's India: Going Social Differently
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Teacher's India: Going Social Differently

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How Teacher's, the premium Scotch brand in India went social. A perspective by Shilpa Dureja Puri. …

How Teacher's, the premium Scotch brand in India went social. A perspective by Shilpa Dureja Puri.

Case Study on Social Media Marketing of Teacher's India.

Published in: Business, Education, Technology
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Transcript

  • 1. Teacher’s IndiaGoing Social Differently
  • 2. Why Social Media?
  • 3. When we began…
  • 4. What do we talk about?Engaging the Target Audience
  • 5. Tasting notes Category-specific notes Brand History CocktailsProduct-specific notes
  • 6. Event Associations Parties Tasting notes Category-specific notes Brand History CocktailsProduct-specific notes
  • 7. Event Associations Parties Tasting notes Category-specific notes Brand History CocktailsProduct-specific notes Us Them
  • 8. Event Associations Parties Tasting notes Category-specific notes Brand History CocktailsProduct-specific notes Us Them
  • 9. How’re the Fans Are we on the going to react? How often should we right track? change subjects/themes?How much should we How much istalk about events? too much? What’s the right tone How many to address Fans? When’s the right posts per day? time to post?
  • 10. How’re the Fans Are we on the going to react? How often should we right track? change subjects/themes?How much should we How much istalk about events? There’s no way to too much? know for sure What’s the right tone How many to address Fans? When’s the right posts per day? time to post?
  • 11. 3065 Impressions1.27% Feedback
  • 12. 5020 Impressions2.25% Feedback
  • 13. August 2010
  • 14. Teacher’s India today1,35,000+ Fans in 7 monthsOne of the highest user-basesamong Scotch pages in IndiaConsistently high engagement& Impression ratio
  • 15. And on Twitter…ContagiousConversations
  • 16. What We’ve Learnt So Far… 1. Be Relevant, Stay Relevant 2. Analyze, Learn & Implement 3. Build A Social Path
  • 17. Thank you for your time Shilpa Puri Vice President, Publicis Modem

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