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Search Engine Marketing Careers

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Search Engine Marketing Careers - Opportunity Meets Preparation. Are you interested in finding out the career opportunities in the SEM industry? If yes, you should walk through this presentation, …

Search Engine Marketing Careers - Opportunity Meets Preparation. Are you interested in finding out the career opportunities in the SEM industry? If yes, you should walk through this presentation, which was presented at Search Engine Strategies conference in San Jose, USA in Aug 2007.

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Transcript

  • 1. SEM Careers - Opportunity meets Preparation! Pradeep Chopra Co-founder, OMLogic Consulting
  • 2. Introduction
    • 2000: Started Whizlabs Software, an IT certification preparation company
    • 2000-2007: Grew Whizlabs (using Online Marketing only) and won “Most Innovative Indian IT Company” award from NASSCOM
    • 2007:
    • Sold Whizlabs and started , an Online Marketing Consulting and Outsourcing Company
    • Started , an Online Marketing Careers Community
  • 3. Internet has changed the way business is done today!
    • Created a level playing field, independent of:
      • Time
      • Distance
      • Capital
        • What is the impact?
  • 4. Being Online is Not an Option!
    • SEM is considered the best option
    • SEM Industry is growing at an incredible pace
    Source: SEMPO 2006 Survey
        • What will fuel this growth?
  • 5. Search Engine Marketing Talent
    • Demand exceeds supply
    • SEM is the core of the marketing
    • Today is the BEST time to be an SEM professional
  • 6. Why a career in SEM?
    • Flexibility: Anytime, Anywhere!
    • Skills are portable and global
    • SEO: One of the four cutting-edge jobs (Source: RHI)
    • Innovation and Adventure
    • You don’t need a professional degree
    • Salaries are attractive
  • 7. Salaries Overview Source: ClickZ 95-150 Director (7-10 years) Upto 300 VP (10+ years) 75-90 Expert (5-7 years) 50-75 Specialist (3-5 years) 30-45 Executive (entry-level) Salary (’000 US$/annum) Position
  • 8. What skills do I need?
    • Common (SEO and PPC)
      • Communication
      • Passionate about Internet
      • Networking
      • Quick Learner
    • Sales & Marketing: Ability to be in customer’s world
    - Creative: copy writing - Analytical & Quantitative Technical: HTML/Webmaster/Optimization PPC SEO
  • 9. What lies in the future?
    • Emerging Areas
      • Web 2.0/Community Building
      • Rich Media Advertising
      • Behavioral Advertising
      • Conversions/Analytics
      • Beyond US
    • Hot Verticals
      • Retail
      • Travel
      • Finance
      • Education
      • Social Networking
      • SEM
  • 10. Key to Success
    • Use Search Engine Marketing
      • E.g. Finding a new Job
    • Continuous Learning
      • Including certification
    • Leadership Role
      • Teams are expanding
      • Ability to apply SEM
  • 11. Thank you! Wish you all a fulfilling SEM Career! Questions Please [email_address] Join us at (www.omcareers.org)