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Online Marketing Overview
Online Marketing Overview
Online Marketing Overview
Online Marketing Overview
Online Marketing Overview
Online Marketing Overview
Online Marketing Overview
Online Marketing Overview
Online Marketing Overview
Online Marketing Overview
Online Marketing Overview
Online Marketing Overview
Online Marketing Overview
Online Marketing Overview
Online Marketing Overview
Online Marketing Overview
Online Marketing Overview
Online Marketing Overview
Online Marketing Overview
Online Marketing Overview
Online Marketing Overview
Online Marketing Overview
Online Marketing Overview
Online Marketing Overview
Online Marketing Overview
Online Marketing Overview
Online Marketing Overview
Online Marketing Overview
Online Marketing Overview
Online Marketing Overview
Online Marketing Overview
Online Marketing Overview
Online Marketing Overview
Online Marketing Overview
Online Marketing Overview
Online Marketing Overview
Online Marketing Overview
Online Marketing Overview
Online Marketing Overview
Online Marketing Overview
Online Marketing Overview
Online Marketing Overview
Online Marketing Overview
Online Marketing Overview
Online Marketing Overview
Online Marketing Overview
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Online Marketing Overview

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Introduction to Online Marketing. Workshop conducted by Pradeep Chopra (Co-founder, OMLogic Consulting) at NASSCOM New Delhi.

Introduction to Online Marketing. Workshop conducted by Pradeep Chopra (Co-founder, OMLogic Consulting) at NASSCOM New Delhi.

Published in: Business, Technology
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Transcript

  • 1.
    • Online Marketing: Your Gateway to Global Reach!
    • Pradeep Chopra
    • Co-founder, OMLogic Consulting
    • NASSCOM, Delhi (India) (July 2007)
  • 2. How far we have come?
    • 8 Billion searches are made every month
    • It took 13 years for television to reach 50 Million users- it took the Internet less than 4 years
    • If eBay were a country, it would be the 5th most populous country in the world behind China , India , the U.S. and Indonesia .
    • Business.com domain was sold for 7.5M US$
    • YouTube (with zero revenue) was sold for 1.6B US$
    • 21 years old made 1M US$ through single page
  • 3. Today… at Home
    • Internet Ad spend in India will grow from Rs 210 crore in 2006 to Rs 2250 crore in 2009
    • An IT services startup bags .25M US$ deal through internet
    • A product startup acquires over 100 enterprise customers including Fortune 500’s without any meeting
    • A 2 year old used cars seller site drives over 200,000 visitors per month
    • A single person company in Mumbai makes over 25,000 US$ per month
  • 4.
    • Is it for me?
  • 5. Whizlabs Software “Global Reach from an Indian Beach”
  • 6. Whizlabs in 2000
    • 3 People with no clue about Selling
    • Rs 45,000/- (personal savings)
    • Good Product for IT Professionals
    • No Customer
  • 7. Whizlabs in 2005
    • “ We don’t go anywhere, we reach everywhere!”
    • One of the Global Leaders
    • 1M Unique Visitors in a niche community
    • Over 400,000 Users
    • Customers in over 130 Countries
    • Over 70 Enterprise Customers
    • 95% Revenue from Outside India
    • Yet, No Sales Team | No Visit Outside Delhi
  • 8. The Turning Point…
    • Jan 10, 2001: Launched Java certification product
    • Jan 28: Sold online to someone in US for 25$
    • August: Launched 2 nd Product
    • And Whizlabs started…
  • 9. Time to Sell
    • Pre-order
    19 1 -10 -30
  • 10. Revenue Distribution
  • 11. Key Corporate Customers
  • 12. What’s the opportunity for me?
    • A Level Playing Field
    • Timeless
    • Location Independent
    • Can be fitted in any-budget
  • 13. But…
    • Being Online is NOT an Option
    • Your customers and competitors are already
    • online. Do you want to be left behind?
  • 14. What should I do?
    • Online Marketing
  • 15. What is Online Marketing?
    • Online marketing is a way to get your
    • product/service/brand out there to the World
    • Wide Web of customers/users.
  • 16. Why Online Marketing?
    • Pull Vs Push
    • Cost Effective
    • 24*7
    • Global Reach
    • Measurability
    • Scalable
    • Instant
    • Direct to customer
  • 17. Is it only Sales & Marketing?
    • Customer Satisfaction
    • Branding
    • Market Differentiation
    • Hiring
    • Productivity
    • Market Research
    • Procurement/Logistics
  • 18. What does it include?
    • Search Engine Optimize (SEO)
  • 19. Search Engine Optimization
  • 20. What does it include?
    • Search Engine Optimize (SEO)
    • Pay Per Click (PPC) Advertising
  • 21. PPC (Pay Per Click) Advertising
  • 22. What does it include?
    • Search Engine Optimize (SEO)
    • Pay Per Click (PPC) Advertising
    • Email Marketing
  • 23. Email Marketing
  • 24. What does it include?
    • Search Engine Optimize (SEO)
    • Pay Per Click (PPC) Advertising
    • Email Marketing
    • Affiliate Marketing
  • 25. Affiliate Marketing
  • 26. What does it include?
    • Search Engine Optimize (SEO)
    • Pay Per Click (PPC) Advertising
    • Email Marketing
    • Affiliate Marketing
    • Online Public Relation (PR)
  • 27. Online PR
  • 28. New PR World
    • Direct to Customer
    • Any Time
    • Any Reason
    • Cost Effective (and even FREE :))
    • Measurability
  • 29. What does it include?
    • Search Engine Optimize (SEO)
    • Pay Per Click (PPC) Advertising
    • Email Marketing
    • Affiliate Marketing
    • Online Public Relation (PR)
    • Blogging
  • 30. Blogging
  • 31. Blogging contd.
    • Purpose
      • News
      • Customer/Partner Development
      • Brand Building
      • Training
      • Feedback
    • Recipe for Success
      • Passion
      • Discipline
      • For the reader
      • Being honest
    • Corporate Blogging
      • From the top
      • Guidelines
  • 32. What does it include?
    • Search Engine Optimize (SEO)
    • Pay Per Click (PPC) Advertising
    • Email Marketing
    • Affiliate Marketing
    • Online Public Relation (PR)
    • Blogging
    • Community Building
  • 33. Community Building
  • 34. Are there any secrets?
    • Landing Pages
  • 35. Landing Page: Old
  • 36. Landing Page: New
  • 37. Are there any secrets?
    • Landing Pages
    • Lead Generation
    • Call for Action
  • 38. Lead Generation
  • 39. Are there any secrets?
    • Landing Pages
    • Lead Generation
    • Call for Action
    • Adwords Optimization
    • Long Tail Keywords
    • Geography
    • Time
    • Position
  • 40. Adwords Optimization
    • Long Tail Keywords
    • Geography
    • Time
    • Position
  • 41. Are there any secrets?
    • Landing Pages
    • Adwords Optimization
    • Long Tail Keywords
    • Geography
    • Time
    • Position
    • Differential Pricing
  • 42. Differential Pricing
    • India Rest of the World
  • 43. How can I implement?
    • In-house
    • Outsourced
    • Hybrid
  • 44. How do I choose the right vendor?
    • Educate Yourself
    • Vendor Portfolio
    • Vendor’s Own Business
    • Customer References
    • Beware of False Promises
  • 45. How much will it cost?
    • Different Business Models
    • Fixed Cost
    • Lead Based
    • Revenue Sharing
  • 46. Thank you!
            • Q & A
            • [email_address]

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