How to write a Business Plan? @ International Entrepreneurship Challenge (Dec 2007) Pradeep Chopra Co-founder, OMLogic Pvt. Ltd.

How to write a Business Plan?

@

International Entrepreneurship Challenge (Dec 2007)

Pradeep Chopra

Co-founder, OMLogic Pvt. Ltd.

99 out of 100 businesses don’t stick to their original plans

99 out of 100 businesses don’t stick to their original plans

“ Plans are , Planning is ” - Dwight Eisenhower Useless Priceless

“ Plans are , Planning is

”

- Dwight Eisenhower

What is a Business Plan? A business plan is a written description of your business’s future. It’s a document that describes what you plan to do and how you plan to do it.

A business plan is a written description of your

business’s future. It’s a document that

describes what you plan to do and how you

plan to do it.

Why Business Plan? Operating and Financial Plan Your map and compass for the future Sell yourself on your business Sales Pitch Investors Partners Customers Employees Competitions (Brand Building) MAKE MORE MONEY

Operating and Financial Plan

Your map and compass for the future

Sell yourself on your business

Sales Pitch

Investors

Partners

Customers

Employees

Competitions (Brand Building)

MAKE MORE MONEY

Plan Your Plan Purpose Business Objectives Financial Goals Resource estimation and allocation

Purpose

Business Objectives

Financial Goals

Resource estimation and allocation

Elements of a Business Plan Executive Summary Company Summary Market Opportunity The Product/Service Marketing Strategy Competitive Analysis Operations Financial Components

Executive Summary

Company Summary

Market Opportunity

The Product/Service

Marketing Strategy

Competitive Analysis

Operations

Financial Components

Executive Summary Most Important Part 1 Min Test 1 Page Long Concise Explanation how Present =====> Future Written LAST

Most Important Part

1 Min Test

1 Page Long

Concise Explanation

how

Present =====> Future

Written LAST

Company Summary Company Ownership Company History Management Team (Most Important)

Company Ownership

Company History

Management Team (Most Important)

Market Opportunity The Problem Customer Needs Definable Meaningful Sizable Reachable Your Solution

The Problem

Customer Needs

Definable

Meaningful

Sizable

Reachable

Your Solution

The Product/Service Your Product/Service Value for Customers Competitive Advantages

Your Product/Service

Value for Customers

Competitive Advantages

Marketing Strategy P roduct P ricing P romotion P lace

P roduct

P ricing

P romotion

P lace

Competitive Analysis S trengths W eaknesses O pportunities T hreats

S trengths

W eaknesses

O pportunities

T hreats

Operations Implementation/Development Strategy Logistics R & D

Implementation/Development Strategy

Logistics

R & D

Financial Components Cash Flow Statement Income Statement Balance Sheet 3 years with 1st year in detail

Cash Flow Statement

Income Statement

Balance Sheet

3 years with 1st year in detail

Most Common Mistakes Unrealistic No clear plan for progress Failing to describe the product in layman’s terms Lack of market research Lack of competitor research Incomplete financials Lack of valuation and exit strategy

Unrealistic

No clear plan for progress

Failing to describe the product in layman’s terms

Lack of market research

Lack of competitor research

Incomplete financials

Lack of valuation and exit strategy

Start Planning…

Thank you! Q & A [email_address]

Q & A

[email_address]