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Creating Successful Product Business (Dr Heinz Thielmann, Germany)
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Creating Successful Product Business (Dr Heinz Thielmann, Germany)

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  • 1. NASSCOM Product Conclave 2008 Session 12B Industry-Academia-Government Partnerships: Creating successful product business Prof. Dr.-Ing. Heinz Thielmann [email_address] Supervisory Board of UTIMACO Safeware AG www.utimaco.de CEO & MD of EMPHASYS GmbH (participation sponsored by Utimaco) August 12th, 2008
  • 2.
    • UTIMACO AG:  Global Product SME active in India
    •  offering parntership to Indian companies
  • 3. Session 9: Topics for discussion
    • Role of R&D and Incubation Centers in successful products
    • Insights into Industry-Academia-Government Partnerships in Germany and India
    • Approach to different kinds of partnership
  • 4. Initial Statements for discussion
    • Innovative Product ideas from young talents & customer´s demands
    • Academia cooperation with Industries through incentives; no subsidies without success
    • Industry (SME) cooperation with Academia through incentives; no subsidies for standard R&D work
    • Government setting framework , no guidance !!!
    • Product development through mixed teams
    • LEs to take patronage and promotion role
    • Success models Germany: Fraunhofer, Steinbeis
  • 5. German Research & Product Innovation through Fraunhofer-Group: 58 Institutes; 12.500 Employees; worldwide operations all technology areas; > 10.000 customers/partners; 70% business financed; 30% public funding Steinbeis-Foundation: 760 Enterprises; 4.600 Employees; worldwide operations all technology areas; > 10.000 customers/partners; direct product transfer from universities to industry
  • 6.
    • Fraunhofer IIS: The Story of MP3
  • 7.
    • Fraunhofer IIS: MP3 – A German Track Record
    •  securing more than 10.000 jobs in Germany
    •  € 300 Mio tax per year to the Government
    •  more than € 60 Mio licensing fees for Fraunhofer
    •  many StartUps from MP3-Applications
  • 8.
    • Fraunhofer-FOKUS Spin-Offs
  • 9.
    • Fraunhofer-FOKUS Spin-Off: IVISTAR
    •  founded in 2000
    •  web-based management of room & building objects
  • 10. German HighTech-Initiative 2006-2009 (I)  Industry-Academia-Government Partnership  € 15 bn from Government; € 30 bn from Business
    • Nanotechnologies
    • Biotechnologies
    • Microsystems
    • Optical Technologies
    • New Materials
    • Aerospace & Space
    • ICT & New Media: 2007-2011: € bn 3,220
    • Production Technologies
    • Renewable Energies
    • Environment Technologies
    • Vehicular Technologies and Traffic
  • 11. German HighTech-Initiative 2006-2009 (II)  Industry-Academia-Government Partnership  € 15 bn from Government; € 30 bn from Business
    • Maritime Technologies
    • Healthcare & Medical
    • Security
    • Services
    • Special programs for SMEs and StartUps
    • etc.
    •  Focus on strenghtening SMEs
    •  Focus on StartUps
    •  Focus on Value Chain from Research to Business
    •  to be continued after 2009
  • 12. Further Statements for discussion (CSFs)
    • Academia: Prof´s with business experience
    • Incub.Ctrs: to be business driven
    • Incub.Ctrs: to provide all value chain ress.
    • Incub.Ctrs: to provide experienced advisors
    • Incub.Ctrs: Management with bus.innov.exp.
    • StartUps to learn from mature SMEs
    • SMEs to organize „Markets for Ideas“
    • Univers. to organize „Markets for Transfer“