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Materi digital marketing ver00
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Materi digital marketing ver00

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Untuk Peserta Pelatihan Digital Marketing Telkm Indonesia.

Untuk Peserta Pelatihan Digital Marketing Telkm Indonesia.

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  • 1. Commitment To Long Term, Customer First, Caring Meritocracy, Co-creation of Win-win Partnership, Collaborative Innovation Co- Win-
  • 2. Digital Marketing Terminal Objective:OB • To develop an effectiveness marketing strategy by optimizing social media media. Enabling Objectives: • Identifying di it l marketing environment. d tif i digital k ti i tJECTIVES • • Formulating digital marketing strategy. Developing social media. Commitment To Long Term, Customer First, Caring Meritocracy, Co-creation of Win-win Partnership, Collaborative Innovation Co- Win-
  • 3. Digital Marketing (timeline) (ti li ) Time  Day1  Day2  Day3  Developing  Developing • Opening & Welcome to Digital  08.00-09.40 Digital Marketing  • Why digital marketing Marketing Era (Workshop) 09.40-10.100 Morning Break Why digital marketing Developing  Welcome to Digital 10.15 – 11.40 Important Digital Marketing  (class discussion) Marketing Era (Workshop)11.40 – 13.00 Lunch  Welcome to Digital  Developing 13.00 – 14.40 What is Digital Marketing Marketing Era Digital Marketing  (Workshop Preparation) (Group Presentation)14.40 – 15.10 Afternoon break Welcome to Digital  What is Digital Marketing •Conclusion15.10 – 16.30 (Group Discussion) Marketing Era •Closing (Workshop Preparation) Commitment To Long Term, Customer First, Caring Meritocracy, Co-creation of Win-win Partnership, Collaborative Innovation Co- Win-
  • 4. Commitment To Long Term, Customer First, Caring Meritocracy, Co-creation of Win-win Partnership, Collaborative Innovation Co- Win-
  • 5. Why Digital Marketing Important In “Culture”:  • Immersion of technology into our daily lives.. • Enforcing existing social structure through synchronous and ominous digital tools tools.Trends  • Participation.Commitment To Long Term, Customer First, Caring Meritocracy, Co-creation of Win-win Partnership, Collaborative Innovation Co- Win-
  • 6. Three Trends in “Culture”• Immersion of technology into our daily lives.. Several Time Ago Now & Tomorrow Commitment To Long Term, Customer First, Caring Meritocracy, Co-creation of Win-win Partnership, Collaborative Innovation Co- Win-
  • 7. Immersion Of Technology Into Our Daily Lives..Commitment To Long Term, Customer First, Caring Meritocracy, Co-creation of Win-win Partnership, Collaborative Innovation Co- Win-
  • 8. Immersion Of Technology Into Our Daily Lives..Commitment To Long Term, Customer First, Caring Meritocracy, Co-creation of Win-win Partnership, Collaborative Innovation Co- Win-
  • 9. 3 Trends in “Culture”• Enforcing existing social structure through synchronous and ominous digital tools. Commitment To Long Term, Customer First, Caring Meritocracy, Co-creation of Win-win Partnership, Collaborative Innovation Co- Win-
  • 10. f i i i i l h h h d• Enforcing existing social structure through synchronous and ominous digital tools. Note: PC installed base reached 100MM in 1993, cellphone / Internet users reached 1B in 2002 / 2005 respectively; Note: PC installed base reached 100MM in 1993 cellphone / Internet users reached 1B in 2002 / 2005 respectively; Source: ITU, Mark Lipacis, Morgan Stanley Research. Morgan Stanley Research Commitment To Long Term, Customer First, Caring Meritocracy, Co-creation of Win-win Partnership, Collaborative Innovation Co- Win-
  • 11. 3 Trends in “Culture”• Enforcing existing social structure through synchronous and ominous digital tools. y g Sumber: Spire summary report 2009 Commitment To Long Term, Customer First, Caring Meritocracy, Co-creation of Win-win Partnership, Collaborative Innovation Co- Win-
  • 12. 3 Trends in “Culture”• Enforcing existing social structure through synchronous and ominous digital tools. y g Commitment To Long Term, Customer First, Caring Meritocracy, Co-creation of Win-win Partnership, Collaborative Innovation Co- Win-
  • 13. 3 Trends in “Culture”• Participation (Birth of C_Gen) lick  Control Cli k Conversation  ontrol  Connect  Channel CommunityCare Communication Co‐creation Communal Activation  Collaboration Commitment To Long Term, Customer First, Caring Meritocracy, Co-creation of Win-win Partnership, Collaborative Innovation Co- Win-
  • 14. 3 Trends in “Culture”• Participation  Content isn’t a king. Conversation is a king. Content is just something to  talk about Commitment To Long Term, Customer First, Caring Meritocracy, Co-creation of Win-win Partnership, Collaborative Innovation Co- Win-
  • 15. Three Trends in “Culture”• Participation  Commitment To Long Term, Customer First, Caring Meritocracy, Co-creation of Win-win Partnership, Collaborative Innovation Co- Win-
  • 16. Rule of the Game Change• Should I Trust You? “Perhatikan, saya sama sekali tidak melihat iklan film tersebut sama sekali Kalau pun sekali. melihat iklannya, saya tidak akan terpengaruh karena saya bukan penggila film, apalagi yang India. Yang mempengaruhi saya untuk “membeli” adalah celoteh teman-teman di World  semua jaringan media sosial yang saya ikuti. of  Mouse Heran dengan pengalaman ini, saya mencoba bertanya dan riset ke teman-teman lain Yak teman teman lain. Yak, hasilnya sama: mereka terpengaruh apa kata teman-temannya di jejaring sosial”. (Noekman L., virtual consulting) Commitment To Long Term, Customer First, Caring Meritocracy, Co-creation of Win-win Partnership, Collaborative Innovation Co- Win-
  • 17. Rules of the Game Change• Faster, Cheaper and Hype. Commitment To Long Term, Customer First, Caring Meritocracy, Co-creation of Win-win Partnership, Collaborative Innovation Co- Win-
  • 18. Rules of the Game Change• Low Cost‐high Impact Note: Time spent data per NA Technographics (2009), ad spend data per VSS, Internet advertising opportunity assumes online ad spend share matches time spent share, per Yahoo!. Source: Yahoo! Investor Day, 5/10. Morgan Stanley Research Commitment To Long Term, Customer First, Caring Meritocracy, Co-creation of Win-win Partnership, Collaborative Innovation Co- Win-
  • 19. Purchasing Process Change•From B2C TO B2C2C Commitment To Long Term, Customer First, Caring Meritocracy, Co-creation of Win-win Partnership, Collaborative Innovation Co- Win-
  • 20. Purchasing Process Change• Marketing Means Collaborative • Value is associated with experience. p Maximize value of co‐created experience. • Market as a forum where value is co‐ created through interaction and dialogue. • Prosumers‐active participants in value co‐creation. • Engage customers in defining and co‐ creating unique value. • Active dialogue with customers and communities Commitment To Long Term, Customer First, Caring Meritocracy, Co-creation of Win-win Partnership, Collaborative Innovation Co- Win-
  • 21. • Marketing Means CollaborativeCommitment To Long Term, Customer First, Caring Meritocracy, Co-creation of Win-win Partnership, Collaborative Innovation Co- Win-
  • 22. Commitment To Long Term, Customer First, Caring Meritocracy, Co-creation of Win-win Partnership, Collaborative Innovation Co- Win-
  • 23. What is Digital Marketinga. DefinisiDigital marketing adalah kegiatan pemasaran mulai dariexplorasi p p pasar, mengikat p g pasar dan eksekusi p pasar y g yangmenggunakan media horizontal. Commitment To Long Term, Customer First, Caring Meritocracy, Co-creation of Win-win Partnership, Collaborative Innovation Co- Win-
  • 24. State of DefinitionOutbound Marketing : Pemasaran Tradisional Outbound Marketing : Pemasaran Tradisional(pemasaran outbound) adalah strategi pemasaran yang berfokus pada mencari pelanggan dengan kesadaran membangun merek melalui iklan dan promosi.Inbound marketing  : adalah strategi pemasaran  b d k d l hyang berfokus pada semakin ditemukan oleh pelanggan. Inbound pemasaran adalah riset pasar.pelanggan Inbound pemasaran adalah riset pasarCommitment To Long Term, Customer First, Caring Meritocracy, Co-creation of Win-win Partnership, Collaborative Innovation Co- Win-
  • 25. 2. Digital Marketing EcosystemCommitment To Long Term, Customer First, Caring Meritocracy, Co-creation of Win-win Partnership, Collaborative Innovation Co- Win-
  • 26. Awareness  Brand Awareness Merupakan Tahapan Pertama Saat Pasar Bersentuhan Dengan  Brand Awareness Merupakan Tahapan Pertama Saat Pasar Bersentuhan Dengan Brand PerusahaanCommitment To Long Term, Customer First, Caring Meritocracy, Co-creation of Win-win Partnership, Collaborative Innovation Co- Win-
  • 27. Awareness  Brand Awareness bertujuan untuk menggali respons dan persepsi dari  pasar.Commitment To Long Term, Customer First, Caring Meritocracy, Co-creation of Win-win Partnership, Collaborative Innovation Co- Win-
  • 28. Q Question? Awareness or …..Commitment To Long Term, Customer First, Caring Meritocracy, Co-creation of Win-win Partnership, Collaborative Innovation Co- Win-
  • 29. Awareness  Awareness• Consideration: – Target reach % using composition d h %: data ffrom a service like comScore, determine how many impression out of total served went to target, then divide by target reached by total population. – Increase in search for a brand: major search engine can provide thi d t id this data. – Increase in all site traffic: site analytics can provide data. – Control survey increase: ad effectiveness study compares simultaneously gathered unexposed to ad exposed audience to determine increase. – Increase in any blog mention (buzz): Nielsen buzzmetrics, or other monitoring service can determine the general level of brand‐specific online chatter. – Viral pass‐long: using pixel tracking on distributed media, or by using internally hosted content, determine how many impression beyond bought impressions can be attributed to consumer passing marketing to others. Commitment To Long Term, Customer First, Caring Meritocracy, Co-creation of Win-win Partnership, Collaborative Innovation Co- Win-
  • 30. Awareness Awareness  Objectives:  Objectives: meningkatkan awareness awareness  melalui komunitas online KPI:  • 40 ribu FB. • 20 ribu kunjungan/bulan via 20 ribu Gilamotor.comCommitment To Long Term, Customer First, Caring Meritocracy, Co-creation of Win-win Partnership, Collaborative Innovation Co- Win-
  • 31. Interest & Desire through SEM and Email  Marketing M k i• C id Consideration: i – Leads generated: # of leads attribute to ad. – Interaction rates: rate of interactions with interactive ads to all ads served. May want to determine unique interaction bu dividing by unique individuals reached instead of all ads served. – Control survey consideration increase. – Increase in product review page traffic: a simple tracking tag or bought button on an external product review page can show l h increases; alternatively, just ask review site for data. – Increase in opt‐in/subscription rate: # of opt‐ins opt in/subscription opt ins attribute to ads. Commitment To Long Term, Customer First, Caring Meritocracy, Co-creation of Win-win Partnership, Collaborative Innovation Co- Win-
  • 32. Interest & Desire through SEM and Email  Marketing M k i• Search Engine Marketing Search Engine Marketing Search Engine Optimization (SEO) is the process of improving the volume and  quality of visitors to a web site from search engines (Google, Yahoo, Bing, etc)  l f b f h ( l h ) through “Natural” or “Organic” search result. There is no magic solution to SEO. It takes  real work time and patience It takes “real” work, time and patience. Should be maintained for lifetime of the site. SEO pulls more traffic than PPC: 75% Clicks from  natural or organic 25% SEO pulls more traffic than PPC: 75% Clicks from “natural” or “organic”, 25%  Clicks from “paid” or sponsored ads. Commitment To Long Term, Customer First, Caring Meritocracy, Co-creation of Win-win Partnership, Collaborative Innovation Co- Win-
  • 33. Interest & Desire through SEM and Email  Marketing M k iKey internet marketing strategiesKey internet marketing strategies• Search engine optimization (SEO)  ‐ no cost per click p• Search engine marketing (SEM) ‐ cost per click p Commitment To Long Term, Customer First, Caring Meritocracy, Co-creation of Win-win Partnership, Collaborative Innovation Co- Win-
  • 34. • Search Engine Marketing Commitment To Long Term, Customer First, Caring Meritocracy, Co-creation of Win-win Partnership, Collaborative Innovation Co- Win-
  • 35. • Search Engine Marketing Commitment To Long Term, Customer First, Caring Meritocracy, Co-creation of Win-win Partnership, Collaborative Innovation Co- Win-
  • 36. Interest & Desire through SEM and Email  M k i MarketingEmail Marketing Commitment To Long Term, Customer First, Caring Meritocracy, Co-creation of Win-win Partnership, Collaborative Innovation Co- Win-
  • 37. Favorability  Favorability• Consideration: – Control survey consideration increase – Increase in positive blog mentions (buzz): buzz monitoring service can determine the general level of brand‐specific brand specific online chatter, and filter out just the positive. – Viral pass‐along Commitment To Long Term, Customer First, Caring Meritocracy, Co-creation of Win-win Partnership, Collaborative Innovation Co- Win-
  • 38. Purchase intent Purchase intent• Action through website/landing page Conveni ence  Commu nication Content  s  Custom 7 Cs Customi er care zation  Connect Commu ivity  nity  Commitment To Long Term, Customer First, Caring Meritocracy, Co-creation of Win-win Partnership, Collaborative Innovation Co- Win-
  • 39. Purchase intent Purchase intentCommitment To Long Term, Customer First, Caring Meritocracy, Co-creation of Win-win Partnership, Collaborative Innovation Co- Win-
  • 40. Action Through Website/Landing PageCommitment To Long Term, Customer First, Caring Meritocracy, Co-creation of Win-win Partnership, Collaborative Innovation Co- Win-
  • 41. F a k t aCommitment To Long Term, Customer First, Caring Meritocracy, Co-creation of Win-win Partnership, Collaborative Innovation Co- Win-
  • 42. Action Through Website/Landing PageCommitment To Long Term, Customer First, Caring Meritocracy, Co-creation of Win-win Partnership, Collaborative Innovation Co- Win-
  • 43. Action Through Website/Landing PageCommitment To Long Term, Customer First, Caring Meritocracy, Co-creation of Win-win Partnership, Collaborative Innovation Co- Win-
  • 44. Action Through Website/Landing PageCommunity• Online community are emerging as new gathering places for consumers with similar interest.• These sites allow members to interact with another share information and access a wide range of services These sites allow members to interact with another, share information and access a wide range of services.• A unique characteristic of an online community is that the site include both editorial content (determined by the site owner) and member  driven content Commitment To Long Term, Customer First, Caring Meritocracy, Co-creation of Win-win Partnership, Collaborative Innovation Co- Win-
  • 45. Action Through Website/Landing PageCommitment To Long Term, Customer First, Caring Meritocracy, Co-creation of Win-win Partnership, Collaborative Innovation Co- Win-
  • 46. Action Through Website/Landing PageCommitment To Long Term, Customer First, Caring Meritocracy, Co-creation of Win-win Partnership, Collaborative Innovation Co- Win-
  • 47. Action Through Website/Landing Page S a e to a yo e Share to anyoneCommitment To Long Term, Customer First, Caring Meritocracy, Co-creation of Win-win Partnership, Collaborative Innovation Co- Win-
  • 48. Action Through Website/Landing PageCommitment To Long Term, Customer First, Caring Meritocracy, Co-creation of Win-win Partnership, Collaborative Innovation Co- Win-
  • 49. Landing Pages Landing PagesCommitment To Long Term, Customer First, Caring Meritocracy, Co-creation of Win-win Partnership, Collaborative Innovation Co- Win-
  • 50. Landing PagesCommitment To Long Term, Customer First, Caring Meritocracy, Co-creation of Win-win Partnership, Collaborative Innovation Co- Win-
  • 51. Purchase Funnels vs. MetricCommitment To Long Term, Customer First, Caring Meritocracy, Co-creation of Win-win Partnership, Collaborative Innovation Co- Win-
  • 52. Purchase  PurchaseCommitment To Long Term, Customer First, Caring Meritocracy, Co-creation of Win-win Partnership, Collaborative Innovation Co- Win-
  • 53. Loyalty  LoyaltyCommitment To Long Term, Customer First, Caring Meritocracy, Co-creation of Win-win Partnership, Collaborative Innovation Co- Win-
  • 54. Loyalty  LoyaltyCommitment To Long Term, Customer First, Caring Meritocracy, Co-creation of Win-win Partnership, Collaborative Innovation Co- Win-
  • 55. Summary • Digital Marketing Ecosystem (old version) Commitment To Long Term, Customer First, Caring Meritocracy, Co-creation of Win-win Partnership, Collaborative Innovation Co- Win-
  • 56. Summary • New Digital Marketing Ecosystem Social Media Social Media Social Media Social Media Commitment To Long Term, Customer First, Caring Meritocracy, Co-creation of Win-win Partnership, Collaborative Innovation Co- Win-
  • 57. Commitment To Long Term, Customer First, Caring Meritocracy, Co-creation of Win-win Partnership, Collaborative Innovation Co- Win-
  • 58. Considerations Considerations Developing  Internal  Social Media  Social Media  Buy in Buy‐in Team Strategy St tCommitment To Long Term, Customer First, Caring Meritocracy, Co-creation of Win-win Partnership, Collaborative Innovation Co- Win-
  • 59. Considerations  Considerations• Internal Buy In Commitment To Long Term, Customer First, Caring Meritocracy, Co-creation of Win-win Partnership, Collaborative Innovation Co- Win-
  • 60. Considerations  Considerations• Developing Social Media Strategy Commitment To Long Term, Customer First, Caring Meritocracy, Co-creation of Win-win Partnership, Collaborative Innovation Co- Win-
  • 61. Commitment To Long Term, Customer First, Caring Meritocracy, Co-creation of Win-win Partnership, Collaborative Innovation Co- Win-
  • 62. Developing Social MediaCommitment To Long Term, Customer First, Caring Meritocracy, Co-creation of Win-win Partnership, Collaborative Innovation Co- Win-
  • 63. Developing Social MediaCommitment To Long Term, Customer First, Caring Meritocracy, Co-creation of Win-win Partnership, Collaborative Innovation Co- Win-
  • 64. Developing Social MediaCommitment To Long Term, Customer First, Caring Meritocracy, Co-creation of Win-win Partnership, Collaborative Innovation Co- Win-
  • 65. Developing Social Media • Decide Where To Concentrate  2 Our Effort  O Eff •PPeople : actually t th right people with th attention to th l t ll to the i ht l ith the tt ti t the real world, audience segmentation and also technograph (Social proof, Authority, Scarcity, Liking, Relevance and Reciprocity) • Content : very concerned about the brand, and value to be achieved and resources and most importantly the relevancy • Technology : the necessary expertise in choosing which application as a tool in communicating the content is selected by considering where the spectators crowded together • Engagement : is the result of 3-C activity if done of Connection, Conversation and good and true Conversion run privateCommitment To Long Term, Customer First, Caring Meritocracy, Co-creation of Win-win Partnership, Collaborative Innovation Co- Win-
  • 66. Developing Social MediaCommitment To Long Term, Customer First, Caring Meritocracy, Co-creation of Win-win Partnership, Collaborative Innovation Co- Win-
  • 67. Developing Social MediaCommitment To Long Term, Customer First, Caring Meritocracy, Co-creation of Win-win Partnership, Collaborative Innovation Co- Win-
  • 68. Developing Social MediaCommitment To Long Term, Customer First, Caring Meritocracy, Co-creation of Win-win Partnership, Collaborative Innovation Co- Win-
  • 69. Developing Social MediaCommitment To Long Term, Customer First, Caring Meritocracy, Co-creation of Win-win Partnership, Collaborative Innovation Co- Win-
  • 70. Commitment To Long Term, Customer First, Caring Meritocracy, Co-creation of Win-win Partnership, Collaborative Innovation Co- Win-
  • 71. Considerations  Considerations• Social Media Team Social media marketing may be low cost, but it does require time. Even for a company that does not actively participate, someone has to monitor what is being said about your g y organization and‐assuming you don’t want to operate in a bubble your competition. For business wanting to get actively involved, involved there is of course an even greater time is, course, commitment. Commitment To Long Term, Customer First, Caring Meritocracy, Co-creation of Win-win Partnership, Collaborative Innovation Co- Win-
  • 72. Considerations  Considerations• Social Media Core Team (http://www.markosweb.com/www/telkomspeedy.com/#seoscore) Commitment To Long Term, Customer First, Caring Meritocracy, Co-creation of Win-win Partnership, Collaborative Innovation Co- Win-
  • 73. Considerations  Considerations• Social Media Positions in Organization Question Mark ( ) (?) Who  Wh Handled  SocMed ist ption Rece Commitment To Long Term, Customer First, Caring Meritocracy, Co-creation of Win-win Partnership, Collaborative Innovation Co- Win-
  • 74. Considerations • Social Media Policy in Corporation SocMed Corporate policy : Make it clear that the views expressed in the blog are yours alone and do not necessarily represent the views of your employer employer. Respect the company’s confidentiality and proprietary information. Ask your manager if you have any questions about what is appropriate to include in your blog. y g Be respectful to the company, employees, customers, partners, and competitors. Understand when the company asks that topics not be discussed for confidentiality or legal compliance reasons reasons. Ensure that your blogging activity does not interfere with your work commitments. Preparation of escalation proccess & contact to solve the problem (if it’s has…) Commitment To Long Term, Customer First, Caring Meritocracy, Co-creation of Win-win Partnership, Collaborative Innovation Co- Win-
  • 75. Commitment To Long Term, Customer First, Caring Meritocracy, Co-creation of Win-win Partnership, Collaborative Innovation Co- Win-
  • 76. Commitment To Long Term, Customer First, Caring Meritocracy, Co-creation of Win-win Partnership, Collaborative Innovation Co- Win-
  • 77. Commitment To Long Term, Customer First, Caring Meritocracy, Co-creation of Win-win Partnership, Collaborative Innovation Co- Win-
  • 78. Thank YouTh Y Commitment To Long Term, Customer First, Caring Meritocracy, Co-creation of Win-win Partnership, Collaborative Innovation Co- Win-
  • 79. Commitment To Long Term, Customer First, Caring Meritocracy, Co-creation of Win-win Partnership, Collaborative Innovation Co- Win-
  • 80. Commitment To Long Term, Customer First, Caring Meritocracy, Co-creation of Win-win Partnership, Collaborative Innovation Co- Win-
  • 81. Commitment To Long Term, Customer First, Caring Meritocracy, Co-creation of Win-win Partnership, Collaborative Innovation Co- Win-
  • 82. Commitment To Long Term, Customer First, Caring Meritocracy, Co-creation of Win-win Partnership, Collaborative Innovation Co- Win-
  • 83. Woman’s as Target Market in  Digital Marketing • Digital Strategist dari Magnivate Digital Consulting, inilah alasan kenapa perempuan melakukan social networking di internet: 1. terkoneksi dengan teman/keluarga: 75% 2. hiburan: 57% 3. terhubung d 3 t h b dengan orang l i 52% lain: 4. berbagi opini tentang sesuatu: 32% 5. mendapat informasi: 34%• Kemudian, topik apa saja yang dibaca perempuan pada saat online? Masih dari sumber yang sama, inilah 5 (lima) kelompok terbesar: 1. hiburan: 53% 2. 2 makanan: 47% 3. kesehatan: 42% 4. resep: 40% 5. fashion dan kecantikan: 39%Commitment To Long Term, Customer First, Caring Meritocracy, Co-creation of Win-win Partnership, Collaborative Innovation Co- Win-
  • 84. Statistik Pengguna gg Telekomunikasi di Indonesia No N Pengguna P 2010   2010 (Jt) 1 Internet 45.00  2 Facebook F b k 32.13  32 13 3 Smartphone 3.06  4 Mig33 20.00  5 Ponsel Yang Memiliki GPRS 85.00  6 Blackberry 2.54  7 Selular 229.50  229.50 8 Fixed Phone 8.30  9 Speedy 1.65 Commitment To Long Term, Customer First, Caring Meritocracy, Co-creation of Win-win Partnership, Collaborative Innovation Co- Win-
  • 85. Prilaku Pelanggan Menggunakan Layanan Internet No Kota Mobile Internet (%) Mobile Internet (%) Internet (%) Internet (%) 2009 2010 2009 2010 1 Jakarta 25 51 35 44 2 Botabek 21 35 23 33 3 Surabaya 13 49 30 32 4 Medan 5 43 26 40 5 Bandung 42 62 31 33 6 Semarang 29 70 15 26 7 Palembang 13 57 16 28 8 Makasar 15 57 16 28 Total 22 48 28 37Commitment To Long Term, Customer First, Caring Meritocracy, Co-creation of Win-win Partnership, Collaborative Innovation Co- Win-
  • 86. Compete Ranking of Top 20 (from 50) Web Sites for January 2011 Shows Big Chill for Online RetailersRank Domain Unique Visitors Monthly Change1 google.com 145143527 ‐0.03222 yahoo.com 131868348 ‐0.03713 facebook.com facebook com 127510914 ‐0.0488 ‐0 04884 youtube.com 111794719 ‐0.04625 bing.com 82995659 0.03916 wikipedia.org 80510536 0.00897 amazon.com 78383180 ‐0.1529 0 15298 live.com 72851697 ‐0.0289 msn.com 72052581 ‐0.034310 blogspot.com 62850677 0.006811 ebay.com 62251847 ‐0.106312 microsoft.com 59273045 ‐0.035113 ask.com 58198506 ‐0.027414 craigslist.org g g 56014351 0.019215 go.com 49969811 ‐0.025116 about.com 49447407 0.010317 aol.com 46882123 ‐0.051918 walmart.com walmart com 45298002 ‐0 3264 0.326419 myspace.com 43601320 ‐0.073820 ehow.com 43444044 0.1085Commitment To Long Term, Customer First, Caring Meritocracy, Co-creation of Win-win Partnership, Collaborative Innovation Co- Win-
  • 87. Telkomspeedy.com SmartViper SEO score What is SmartViper SEO Score? Skor SmartViper SEO adalah indeks situs yang menunjukkan tingkat keramahan situs untuk mesin pencari. Semakin banyak situs Anda memiliki tag anak perusahaan; tag meta lebih banyak diisi, semakin baik dan kualitatif adalah link eksternal ke situs, maka semakin tinggi nilai SmartViper SEO. SmartViper SEO Skor diukur dalam persen, dan 100% adalah peringkat t ti i k t tertinggi d i sebuah situs. i dari b h itCommitment To Long Term, Customer First, Caring Meritocracy, Co-creation of Win-win Partnership, Collaborative Innovation Co- Win-
  • 88. Telkomspeedy.com WorthWhy is this data so important?Menentukan biaya situs bukanlah tugas yang sederhana. Kamisecarakomprehensif mengevaluasi SEO situs, lalu lintas situs web(jumlah, sumber, geografi) dan membuat kesimpulan perkiraantentang biaya website. Perhatian khusus diberikan tidak hanyauntuk biaya situs ini,tetapi terhadap pertumbuhan (atau penurunan)yang dinamis ini atau sumberdaya itu.Ada banyak f kt yang menentukan " il i" d i sebuah situs. BiAd b k faktor t k "nilai" dari b h it Biayasitus akan berapa biaya untuk menjalankannya. Nilai dari sebuahsitus ditentukan terutama oleh berapa banyak pendapatan situs inimembawa masuk Faktor-faktor lain akan mencakup berapa banyaklalu p p ylintas situs ini membawa setiap bulan, pelanggan email jikaada, posisi search engine untuk kata kunci tertentu, dll Commitment To Long Term, Customer First, Caring Meritocracy, Co-creation of Win-win Partnership, Collaborative Innovation Co- Win-

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