1. SENSORY
BRANDING
Why
you
like
what
you
like
and
how
brands
use
that
informa@on

2. Sensory
Branding
is
a
type
of
marke@ng
that
appeals
to
all
the
senses
in
rela@on
to
the
brand.

3. Sense:
Any
of
the
facul@es,
as
sight,
hearing,
smell,
taste,
or
touch,
by
which
humans
and
animals
perceive
s@muli
origina@ng
from
outside
or
inside
the
body.

8. SIGHT

9. Visual
Percep0on:
Is
the
ability
to
interpret
the
surrounding
environment
by
processing
informa@on
that
is
contained
in
visible
light.
The
resul@ng
percep@on
is
also
known
as
eyesight,
sight,
or
vision
(adjec@val
form:
visual,
op@cal,
or
ocular).

16. THE
PSYCHOLOGY
OF
COLOR

18. The
Psychology
of
Color
-­‐
Choose
Wisely!

19. The
key
colors
that
inspire
buying
behavior,
with
one
secret
color
missing
–
White?

20. HOW
BRANDS
USE
THE
PSYCHOLOGY
OF
COLOR